The success and failure of any E-commerce business largely depend on its search engine optimization. Studies have shown that the digital advertising market had been completely dominated by Google and Facebook, in 2015 alone, search engine generated over $30 billion revenue from advertisement, this means that SEO optimization has a significant impact on the growth level of an E-commerce business.
It is also important to note that almost 80 percent of people who shop online begin by searching for what they need on the search engine. Therefore, any E-commerce business that fails to use the search engine in optimizing its presence will soon fall into the abyss. SEO optimizing will not only make your website easy to crawl, but it will also help your site exhibit higher authority through backlinks and contents.
Although optimizing SEO for your business may be a bit complicated, ignoring it will result in a slow death for your business. Here are five best SEO best practices that can triple your e-commerce sales when correctly implemented.
1 HIGH CONVERTING KEYWORD RESEARCH
The first secret to SEO success on your website is making use of the right keyword. First, you need to start by finding the right keyword for your products, in searching for the right keyword, it is very important not to appeal to broad search terms, instead search for specific keywords that are targeted at the products you are selling.
One good website that can help you in your keyword search for your product is Ubersuggest, this website will let you see keywords that are not even visible in Google’s keyword research tools.
In doing your keyword research, it is very important that you focus on long-tail keywords that are specific and have low search volumes but are very relevant to your products, also make use of tools like Google Adwords which can help you check for any keyword.
2 MOBILE FRIENDLY
In November 2016, Google commenced the “mobile-first indexing of the Web.” This implies that all information about your mobile websites such as the speed, structured data, Meta tags and content will be used to determine your Mobile and desktop ranking in Google search engine. Therefore, it is very important to ensure that your website is mobile friendly, mobile-friendly sites mean that more users are going to visit because they can easily access the website from their phones. To ensure that your website is seen as being mobile friendly by Google, it must have the following features:
- It must not have software like Flash
- The text used must be readable without zooming
- The contents must be sized to the screen
- Links must be placed apart to ensure that the right one is clicked
Ignoring this, will cause you so much loss and frustrate users who will be forced to move to your competitors.
3 WEBSITE SPEED SCORE
Website speed score is a critical factor in ranking your website very high on Google search engine; your site must be on par with the top 10 organic pages to be able to rank on the first page. It is important to note that if your website loads slow, users may leave and your potential customers may be forced to shop on the site of that your competitors. Here are four ways through which you can increase your website seep score.
Compress your images: The primary reason why so many websites are slow is due to large images. By simply using compression tools you can save an average of 50% or more on image sizes.
Use browser caching: Browsing caching is another tool that can have a significant impact on page speed with little effort, browsing caching works by remembering the pages that have been loaded previously so that it doesn’t have to reload upon every single visit.
Minify your HTML: Minimizing the space that your HTML coding takes can also improve your website speed score.
Implement Accelerated Mobile Pages.
To give your website the necessary boost, you must ensure that you score a perfect 100% on Google’s Page Speed Insights.
4 ON PAGE OPTIMIZATION
On page Optimization involves all processes put in place to improve your website ranking on Google, some of these processes include Optimizing the content, improving Meta description, tags, and titles.
Improving Meta description: To ensure that your website ranked well on Google, it is very important to include your keywords in your Meta description, titles, and tags.
Optimize your product pages: It is also important to optimize each page you want to rank on Google, one best way to do that on an E-commerce website is to optimize your product pages.
Optimize your Category pages: Your category pages must also be optimized to appear first in the search engine results.
5 IMAGE OPTIMIZATION
Image optimization is one of the overlooked methods of improving your search engine result. Here are few ways to optimize your image to get the best result and triple your e-commerce sales.
- Add text to your product images
- Ensure that your technical SEO foundations are strong
- Ensure that you compress your images and
- Make use of images from Content Producers
Finally, one way to triple your sales on your E-commerce website is to optimize your website by carefully implementing the SEO best practices listed in this article. Implementing the practices listed above will not only triple your sales, but it will also drive more visitors to your site and improve your search engine ranking.