RESULTS DELIVERED SUCCESS
Average Order Value (AoV)
from $575 to $852
Conversion Rate
from 0.48% to 1.13%
Average Page LoadTime
from 7.4 to 3.1
About this project
Our client sell Professional Audio instruments like Guitars, Keyboards, DJ Equipments, Lighting, Production and Drums. Started in 2010 with seven brands and a couple of hundred products, they’ve sold more than 20 Million musical gears since then. And Today, they offer more than 50,000 musical gears from more than 500 brands to choose from. They’re famous for hosting brands such as Fender, Yamaha, American DJ, AVID, Beats By Dre, Casio, Chauvet, JBL, JVC, Pioneer and so on.

ProAudioStar Magento 1 Site (Old)
challenges
Well, let’s just say we were dealing with everything that happened over the last 13 years. It was like
- 13 Years of Legacy Data (80k SKUs, 850k Orders, 123k Customer)
- 3 Additional Sales Channels – Amazon, eBay & Reverb
- 2 Warehouse – Brooklyn NY & Winchester VA
- Custom features built by more than 4 Magento teams
- Legacy ERP integration with Microsoft Dynamics GP which was slowing down the web-site
- Single Magento instance handling all sales channels (Web, Amazon, eBay & Reverb) resulting in slow performance
- Scattered customer service over calls, emails, chat
- BIGGEST OF THEM ALL – NO DOWN-TIME ALLOWED!!!
Solution
The process of migration started with a review of the existing Magento 1 shop and its features. Over its 13 years of operation, the system had accumulated several modules that were no longer used, and others which were ripe for replacement. Working with multiple stake-holders both internally as well as externally at the client-end, we developed a road-map that included:
- Clustered Server Architecture removing dependencies between Sales Channel
- Web Application Servers
- Database Servers
- File Servers
- Load Balancers
- Caching Servers
- Enterprise Search Servers
- Staging/Development Servers
- In-house & on-premise ETL models for both scheduled as well as on-demand data migration from old servers to new servers
- CloudFlare Web Access Fire (WAF) along with advance features like
- Content Delivery Network (CDN)
- Rate Limiting
- Page & API Shield
- DDoS Attack Prevention
- Page Caching
- Advance Fraud Detection & Prevention with Signifyd as well as BrainTree Fraud Management tools
- Multiple Payment Methods for customers to choose from
- Credit Card
- PayPal
- Apple Pay
- Amazon Pay
- Google Pay
- Affirm
- Sezzle
- Zip
- Bread Pay
- Akeneo as centralized Product Information Management (PIM) System
- Unified Customer Service using ZenDesk
- ERP Integration in partner shipment with CalsZone (Microsoft Dynamics GP Partner) that focused on performance and scalability

ProAudioStar Magento2 Architecture
Launched in Nov 2021

performance highlights
- 100% Up-Time since Nov 21, 2021 (as of Feb 2023)
- Average Page Load time of 3.1 ms
- Average Order Value (AoV) increased from $575 to $852
- eCommerce Conversion Rate increased from from 0.48% to 1.13%
- New Clustered Server Architecture saved 40% on yearly billing
- Mobile first approach allowed for better customer engagements resulting in 71% of the overall device traffic being from mobiles
- Processing around 450-600 orders per day on the web sales channel
- Volumetric Weight based shipping engine saved more than 32% on FedEx & UPS Shipping Costs
- Unified Customer Services empowering more than 81% First Touch Resolutions across Customer Service Channels
- Robust ERP & warehouse integration decrease average shipping & handling time from 4 days to 7 hours; enabling 80% of the orders to be shipping same day
- Average Return handling time decreased from 6 days to 2 days
WE DELIVER SUCCESS // WHAT WILL YOUR SUCCESS LOOK LIKE?
eCommerce Conversion Rate
THE BUZZ // OUR CLIENTS LOVE US!
DIGITAL TALK // STILL THINKING WHAT TO SAY!
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As e-commerce continues to boom in 2023, businesses must stay ahead of the curve by utilizing effective advertising strategies. Facebook ads have been a popular choice for e-commerce businesses, providing an opportunity to reach a wide audience at a low cost.
Posted on May 12, 2023
In the modern digital age, having an online presence is essential for any business. However, with so many websites and online stores out there, it can be challenging to stand out from the crowd. That's where eCommerce SEO comes in.
Posted on May 11, 2023
In today's highly competitive eCommerce landscape, providing a seamless customer experience is crucial for the success of your online business. When a customer visits your website, they expect a user-friendly interface, quick load times, and easy navigation. However, ensuring a smooth customer experience requires a lot of work and expertise, which is where Magento managed support comes into play.
Posted on May 11, 2023
Email marketing is a tried-and-tested marketing method that can help businesses increase their revenue and customer engagement. However, manually sending out emails to your subscribers can be a time-consuming process that can eat up valuable resources.
Posted on May 11, 2023
If you're a manufacturer or distributor looking to expand your reach and increase your sales, Amazon Vendor Central (1P) is an excellent platform to consider. As a Vendor Central seller, you can sell your products directly to Amazon, which can help you reach millions of customers worldwide.
Posted on May 11, 2023
eMail marketing is a crucial component of any eCommerce or digital brand’s marketing strategy. Email campaigns can be used to promote new products, drive traffic to your website, and increase customer engagement. However, to be successful, your email marketing strategy needs to be well-planned and executed.
Posted on May 11, 2023
If you're an entrepreneur looking to start an online business or an established company looking to revamp your eCommerce website, you've probably come across the term "turnkey solutions." But what are eCommerce turnkey solutions, and how do they work?
Posted on May 10, 2023
Search engine optimization (SEO) is a crucial aspect of any eCommerce business that wants to succeed online. With the right SEO strategies in place, businesses can drive targeted traffic to their websites, increase their visibility in search engine results pages (SERPs), and ultimately, boost their sales and revenue.
Posted on May 10, 2023
Launching a product globally can be an exciting opportunity for any business. However, it requires careful planning and execution to ensure success. In this blog post, we will discuss the key things you should do before launching a global product.
Posted on May 10, 2023
Link building is a crucial aspect of eCommerce SEO that can help businesses increase their online visibility and drive targeted traffic to their sites. With the right link building strategies in place, businesses can improve their search engine rankings, attract more potential customers, and ultimately, increase their sales and revenue.
Posted on May 10, 2023
Social media has become an essential platform for eCommerce brands to reach their target audience and drive sales. With the increasing competition on social media, it's becoming more challenging to stand out from the crowd and get your ads noticed. To optimize your social media ads and achieve higher conversions, here are some tips to keep in mind.
Posted on May 10, 2023
eBay has recently launched a new payment processing system, called Managed Payments, that will change the way sellers receive payments from buyers. In the past, eBay sellers had to rely on third-party payment processors like PayPal to receive payments from buyers.
Posted on May 10, 2023
Instagram is a powerful platform for eCommerce businesses to showcase their products and reach a large audience. With over one billion active users, Instagram provides a vast potential customer base to eCommerce brands that can be leveraged through image ads.
Posted on May 9, 2023
The world of eCommerce is highly competitive and dynamic, and to stay ahead of the curve, businesses need to adopt effective digital marketing tactics. With the ever-increasing popularity of online shopping, more and more businesses are entering the eCommerce space, making it crucial to employ the right strategies to stand out from the crowd.
Posted on May 9, 2023
As an ecommerce store owner, you may be faced with the decision of whether to choose custom development or out-of-the-box solutions for your website. Both options have their advantages and disadvantages. Ultimately, the best choice for your business will depend on your unique needs and goals.
Posted on May 9, 2023
In today’s competitive market, businesses are constantly looking for ways to increase sales and profits. Cross-selling and upselling are two effective sales techniques that are mostly applied to existing customers to generate more revenue. While both techniques aim to increase sales, they differ in their approach.
Posted on May 9, 2023
In the age of the internet, businesses must prioritize their online presence to remain competitive. However, a website alone may not be sufficient to attract and retain customers. Custom eCommerce development offers a solution to this problem. It can provide a platform that is tailored to a business's unique needs and offers a seamless and engaging customer experience.
Posted on May 9, 2023
Upselling and cross-selling are two powerful tactics that can significantly increase revenue for eCommerce businesses. They are often used interchangeably, but they are not the same thing. Upselling refers to the practice of offering customers a more expensive or advanced version of a product they are already interested in purchasing.
Posted on May 8, 2023
The internet has become an indispensable aspect of our lives in modern times. It has completely transformed the way we do business, connect with people, and consume information. With the rise of eCommerce, businesses have been given the opportunity to reach a wider audience and increase their revenue.
Posted on May 8, 2023
In the world of ecommerce, there's a lot of noise. In a crowded marketplace where numerous businesses compete for attention, it can be challenging to distinguish oneself.
Posted on May 8, 2023
Conversion rate optimization (CRO) is a vital aspect of digital marketing. It involves optimizing a website to increase the percentage of visitors who complete a specific goal, such as making a purchase or filling out a form.
Posted on May 8, 2023
eCommerce has become an integral part of any business looking to reach a wider audience and maximize their revenue potential. With the rise of online shopping, it has become more important than ever for businesses to manage their eCommerce channels effectively.
Posted on May 8, 2023
eCommerce has become an essential part of modern-day businesses. It has revolutionized the way we shop and has made it possible to buy and sell products online. However, like any other technology, eCommerce can also face some technical issues that can hinder the smooth functioning of the business. These issues can range from minor glitches to major problems that can impact the overall revenue and reputation of the business. In this blog post, we will discuss some common eCommerce technical issues and how to resolve them.
Posted on May 7, 2023
As more businesses move online, the demand for turnkey ecommerce solutions has grown significantly. With so many options available, it can be challenging to choose the right one for your business. In this blog post, we'll explore some factors to consider when choosing a turnkey ecommerce solution.
Posted on May 7, 2023
As an Amazon seller, choosing the right selling model is crucial to the success of your business. With several options to choose from, it can be challenging to decide which model will best suit your needs.
Posted on May 7, 2023
In the world of eCommerce, there's no denying that getting a customer to complete a purchase is the ultimate goal. However, the purchase itself is just the beginning of a larger opportunity to increase revenue and enhance the customer experience. Cross-selling and upselling are two powerful tactics that eCommerce businesses can use to achieve these goals.
Posted on May 7, 2023
Managing customer expectations is critical to building a successful eCommerce business. Customers have high expectations when shopping online, and failing to meet those expectations can lead to dissatisfaction, negative reviews, and lost sales. In this blog, we’ll explore some best practices for managing customer expectations in eCommerce and how they can help you build a loyal customer base.
Posted on May 7, 2023
In the ever-evolving world of eCommerce, managing a successful product catalog is key to staying ahead of the competition. However, with so many tools and platforms available, it can be overwhelming to determine which ones are the best fit for your business.
Posted on May 6, 2023
If you run an eCommerce business, you know the importance of having a strong online presence. There are countless ways to reach your target audience, but one of the most effective methods is by selling your products on Amazon.
Posted on May 6, 2023
As a home improvement retailer, HomeDepot has established itself as a trusted brand for homeowners and contractors alike. However, with the rise of eCommerce, it’s crucial for HomeDepot to continue to innovate and find ways to boost its online sales.
Posted on May 6, 2023
Selling products on Amazon can be a lucrative business, but it comes with its own set of challenges. If you're using Amazon's Vendor Central platform, you may have encountered some difficulties that can impact your sales and profitability.
Posted on May 6, 2023
Are you seeking ways to elevate your eCommerce advertising performance? Then, you'll be glad to know that Facebook ad features can help you target your audience more effectively now.
Posted on May 6, 2023
In today's world, social media has become an integral part of our lives, and it's no different when it comes to business. Social media is a powerful tool that eCommerce brands can use to increase their reach, engage with their audience, and drive more sales.
Posted on May 5, 2023
As eCommerce continues to grow, businesses are looking for more effective ways to manage their online operations. That's where 360° eCommerce operations support comes in. By partnering with a comprehensive eCommerce operation support provider, businesses can streamline their online operations.
Posted on May 5, 2023
As the world of e-commerce continues to grow, businesses must provide exceptional customer support to stay ahead of the competition. With 360° customer support, businesses can engage with customers on multiple channels and provide a seamless shopping experience.
Posted on May 5, 2023
As eCommerce continues to grow in popularity, it is becoming increasingly important for businesses to have an effective email marketing strategy. One of the most powerful tools in the eCommerce email marketing arsenal is a well-crafted email.
Posted on May 5, 2023
In eCommerce product descriptions, it's vital to highlight product benefits along with its features. Benefits are positive outcomes that customers can experience from the product. By emphasizing them, you're demonstrating how the product can solve customers' problems or enhance their lives.
Posted on May 5, 2023
Digital marketing or digital advertising cannot be complete without incorporating social media advertising. With over 3.6 billion active social media users worldwide, social media advertising provides businesses with a massive opportunity to reach and engage with their target audience.
Posted on May 4, 2023
In the ever-evolving world of eCommerce, staying ahead of the curve is essential for businesses to thrive. With the increasing popularity of online shopping, eCommerce is expected to grow rapidly in the coming years, presenting both opportunities and challenges for businesses.
Posted on May 4, 2023
As ecommerce continues to grow at a rapid pace, competition among online retailers is becoming increasingly fierce. If you want your ecommerce business to thrive in 2023 and beyond, you need to be ahead of the curve. One of the most important aspects of achieving success in ecommerce is driving sales. Here are 10 tips for boosting your ecommerce sales in 2023.
Posted on May 4, 2023
The metaverse is rapidly emerging as the next frontier in technology. This virtual world is being heralded as the future of the internet and is poised to change the way we interact with each other and with businesses.
Posted on May 4, 2023
Social media platforms like Instagram are a vital tool for businesses looking to connect with customers and grow their brand. However, without a clear understanding of your Instagram account's performance, it can be challenging to make informed decisions about your social media strategy.
Posted on May 3, 2023
The retail industry has integrated eCommerce as a fundamental aspect. As an increasing number of businesses shift towards the online market, competition has grown fiercer. In the realm of eCommerce, catalog management is crucial in enticing customers and generating sales. Catalog management comprises the organization and presentation of products in a manner that is visually attractive to customers. Nonetheless, it is not as simple as it may seem. Several businesses make errors while managing their catalogs, leading to missed sales opportunities.
Posted on May 3, 2023
Crafting a go-to-market strategy is an essential element for the triumph of any product or service launch. Its purpose is to effectively introduce a new product or service to the market and ensure its prosperity. A well-implemented go-to-market strategy can assist eCommerce companies in reaching their desired audience, creating excitement, and boosting sales. Within this article, we will delve into the ten indispensable measures for a successful eCommerce go-to-market strategy.
Posted on May 3, 2023
In today's fast-paced eCommerce world, businesses need to stay ahead of the competition to thrive. One way to do this is by integrating third-party tools with your eCommerce platform. By doing so, you can enhance the functionality and capabilities of your platform, improve the customer experience, and gain valuable insights into your business. In this blog, we will explore the 10 must-have third-party integrations for your eCommerce business.
Posted on May 3, 2023
If you're looking to expand your online store's reach, Instagram Reels advertising can be a powerful tool. With the ability to target specific demographics and create engaging content, Reels can help you reach new customers and increase sales.
Posted on May 3, 2023
In today's digital age, social media has become a crucial aspect of online marketing. For online stores, having a strong social media presence can make all the difference in attracting and retaining customers.
Posted on May 3, 2023
As the world becomes increasingly digital, eCommerce has emerged as a key channel for businesses to reach and engage with customers. However, with so much competition in the online space, it's crucial to have a solid SEO strategy in place to stand out and attract potential buyers.
Posted on May 3, 2023
As the world continues to shift towards a digital-first economy, social media platforms like Instagram are becoming an essential part of every business's marketing strategy. Instagram Stories Ads are a particularly powerful tool for businesses to reach their target audience and drive conversions.
Posted on May 2, 2023
Influencer marketing has become an essential part of eCommerce marketing strategies in recent years. The ability of influencers to amplify brand awareness and drive sales has made them powerful advocates for brands on social media platforms. In this blog, we will explore some of the best practices for influencer marketing in eCommerce.
Posted on May 2, 2023
In today's world, where social media has become an integral part of our lives, influencer marketing is playing a significant role in promoting brands and products. With the rise of eCommerce, influencers can help businesses increase their online sales by creating influencer-generated content (IGC) that resonates with their audience. In this blog post, we will explore how businesses can leverage IGC to boost their eCommerce sales.
Posted on May 2, 2023
In today's digital age, social media has transformed the way people interact with brands. With the rise of influencer marketing, businesses are discovering new ways to connect with their target audience and drive sales. In this blog, we'll explore the power of influencer marketing for e-commerce businesses.
Posted on May 1, 2023
In today's digital age, influencer marketing has become an increasingly popular tool for eCommerce businesses looking to grow their brand. By partnering with influencers who have a strong following and influence over their audience, businesses can reach new customers and drive sales. In this blog post, we will explore the tools and tips businesses can use to effectively leverage influencer marketing for eCommerce.
Posted on Apr 28, 2023
As an eCommerce expert, I've seen firsthand the impact that PPC campaigns can have on the success of an online business. While some might view it as just another advertising channel,
Posted on Apr 28, 2023
Running an eCommerce business requires a strong online presence, which you can achieve through pay-per-click (PPC) advertising. Google Shopping campaigns are one of the most effective forms of PPC advertising for eCommerce businesses.
Posted on Apr 28, 2023
Successful eCommerce pay-per-click (PPC) campaigns require more than just choosing the right keywords and ad placement. Understanding your audience is crucial to creating campaigns that resonate with them and lead to higher conversions.