RESULTS DELIVERED SUCCESS

48.17%
Average Order Value (AoV)
from $575 to $852
135.42%
Conversion Rate
from 0.48% to 1.13%
58.11%
Average Page LoadTime
from 7.4 to 3.1

About this project

Our client sell Professional Audio instruments like Guitars, Keyboards, DJ Equipments, Lighting, Production and Drums. Started in 2010 with seven brands and a couple of hundred products, they’ve sold more than 20 Million musical gears since then. And Today, they offer more than 50,000 musical gears from more than 500 brands to choose from. They’re famous for hosting brands such as Fender, Yamaha, American DJ, AVID, Beats By Dre, Casio, Chauvet, JBL, JVC, Pioneer and so on.

ProAudioStar Magento 1 Site (Old)

challenges

Well, let’s just say we were dealing with everything that happened over the last 13 years. It was like 

  • 13 Years of Legacy Data (80k SKUs, 850k Orders, 123k Customer)
  • 3 Additional Sales Channels – Amazon, eBay & Reverb
  • 2 Warehouse – Brooklyn NY & Winchester VA
  • Custom features built by more than 4 Magento teams
  • Legacy ERP integration with Microsoft Dynamics GP which was slowing down the web-site
  • Single Magento instance handling all sales channels (Web, Amazon, eBay & Reverb) resulting in slow performance
  • Scattered customer service over calls, emails, chat
  • BIGGEST OF THEM ALL – NO DOWN-TIME ALLOWED!!!

Solution

The process of migration started with a review of the existing Magento 1 shop and its features. Over its 13 years of operation, the system had accumulated several modules that were no longer used, and others which were ripe for replacement. Working with multiple stake-holders both internally as well as externally at the client-end, we developed a road-map that included:

  • Clustered Server Architecture removing dependencies between Sales Channel
    • Web Application Servers
    • Database Servers
    • File Servers
    • Load Balancers
    • Caching Servers
    • Enterprise Search Servers
    • Staging/Development Servers
  • In-house & on-premise ETL models for both scheduled as well as on-demand data migration from old servers to new servers
  • CloudFlare Web Access Fire (WAF) along with advance features like
    • Content Delivery Network (CDN)
    • Rate Limiting
    • Page & API Shield
    • DDoS Attack Prevention
    • Page Caching
  • Advance Fraud Detection & Prevention with Signifyd as well as BrainTree Fraud Management tools
  • Multiple Payment Methods for customers to choose from
    • Credit Card
    • PayPal
    • Apple Pay
    • Amazon Pay
    • Google Pay
    • Affirm
    • Sezzle
    • Zip
    • Bread Pay
  • Akeneo as centralized Product Information Management (PIM) System
  • Unified Customer Service using ZenDesk
  • ERP Integration in partner shipment with CalsZone (Microsoft Dynamics GP Partner) that focused on performance and scalability

ProAudioStar Magento2 Architecture

Launched in Nov 2021

performance highlights

  • 100% Up-Time since Nov 21, 2021 (as of Feb 2023)
  • Average Page Load time of 3.1 ms
  • Average Order Value (AoV) increased from $575 to $852
  • eCommerce Conversion Rate increased from from 0.48% to 1.13%
  • New Clustered Server Architecture saved 40% on yearly billing
  • Mobile first approach allowed for better customer engagements resulting in 71% of the overall device traffic being from mobiles
  • Processing around 450-600 orders per day on the web sales channel
  • Volumetric Weight based shipping engine saved more than 32% on FedEx & UPS Shipping Costs
  • Unified Customer Services empowering more than 81% First Touch Resolutions across Customer Service Channels
  • Robust ERP & warehouse integration decrease average shipping & handling time from 4 days to 7 hours; enabling 80% of the orders to be shipping same day
  • Average Return handling time decreased from 6 days to 2 days

WE DELIVER SUCCESS //  WHAT WILL YOUR SUCCESS LOOK LIKE?

135%↑
eCommerce Conversion Rate
converting more means less effort to generate traffic
48.17%↑
Average Order Value (AoV)
getting more out of each conversion
150%↑
Mobile Traffic
delivering better digital customer experience

THE BUZZ // OUR CLIENTS LOVE US!

DIGITAL TALK // STILL THINKING WHAT TO SAY!

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