Magento delivers awesome B2C eCommerce experiences. When it comes to B2B, there is a huge difference between a B2B and a B2C scenario and that is the time they spend. B2B customers spend very less time browsing catalogs when compared with B2C customers. B2B customers who shop for products online are busy and unwilling to marketing kind. This makes hard for B2B customers to reach and engage. For a great engagement, B2B customers need an easy search system. This is possible when they are offered with convenient buying options with elaborated descriptions of products and their features.
Let’s have a look at the reasons why Magento is a great B2B platform:
Magento is great eCommerce software and a great platform to migrate to. You will get a support and a flexible license model, i.e. you can opt for an open source version or buy Magento Enterprise. The software also offers ready-to-use features. Though B2B is still in its early stages in online sales its potential is believed to be very promising.
“According to Forrester, in 2019 the B2B eCommerce market is going to worth twice as much as the B2C one with the sales volume of $1.1 Trillion against $480 Billion.”
The owners of the online stores are ready to provide an excellent shopping experience to the B2B segment. This is because B2B segment needs some specific functionality which can cover a highway from catalog to checkout seamlessly.
Let’s have a look at the most common B2B functions.
- Verified contractor list
- Aggregated negotiation of discounts/price lists
- A wholesale ordering system that helps in ordering files or offering creation
- An option for consultants to accept the order on behalf of the customer via pphone/email/ during a meeting
- Saving and sharing the content of the cart
- Payment forms that are typical for B2B (E.g. a trade credit).
Like the above last point, all the dedicated functions can be implemented as additional Magento modules.
Providing services to a customer is always different from providing the same to other companies. Unable to draw business to your services can be disastrous. B2B companies should know whether their website is perplexing, if yes, it should be more efficient and fully optimized. Magento has a numerous of business-specific features. These features help design a user-friendly eCommerce website. B2B companies should remember that efficiency is the key to success when selling their services to businesses. Multiple challenges that come across in the B2B eCommerce website maintenance can be addressed with the Magento eCommerce platform in place. The main challenges can be automation of crucial process and improve the customer service. Magento consists some flexible custom options that help design a website highly economical. The factors like Cost-effective, flexibility, and scalability make Magento an ideal platform for developing an eCommerce website for a business.
Just visit an old B2B eCommerce website and try to buy a product from there. The experience in most of the old B2B eCommerce websites is not as good compared to most B2C eCommerce websites. The reason is most B2B websites have not been upgraded. Now, B2B buyers are looking for the same quality of experience that B2C consumers face. They are also demanding spontaneous and user-friendly interfaces across multiple touch points.
Magento’s concept is all about giving your customers exactly what they want when they visit your site.
Below are some of the benefits that a B2B business owner should expect from:
- Personalized Recommendations
- Effective Search Capabilities
- Simple Buyer Experience
- Buyer and Seller Analytics
- Ability to Raise Leads during the Buyer Journey
Let’s have a look at some of the aspects that can help achieve B2B e-commerce success.
Powerful search functionality
B2B customers spend a lot of time on the Internet trying to find the products they want. So, powerful search functionality is undeniable for a growing B2B business.
B2B customers need simple and intuitive options
Yes, B2B customer needs simple and intuitive options for an easy experience. Features such as add to cart, add to quote, print and sending to a colleague, simple and intuitive checkout process, auto reorder, access to inventory and easy pricing make a perfect B2B e-commerce store.
Consistent and complete product information
B2B customer is sensitive to excessive browsing and searching. Consistency of information is vital for B2B customers. For instance, if a price mentioned on the B2B site and the price mentioned by a sales guy is different, this can ruin the customer perception.
Magento offers customizability, helping you to customize your B2B store to all your business needs.
Therefore, Magento easily complies with almost all the above B2B needs. Blending native functionality and dedicated extensions of Magento can satisfy the B2B segment.
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Experts say that only a few companies are able to produce their revenues online. B2B eCommerce is still in its early stage. But there are a rapidly growing number of online B2B transactions and revenues. We are living in a digital era and B2B companies will definitely require a reliable and highly functional B2B eCommerce platform to foray into the world of the online market, and Magento is the option that will provide us all the support.