Magento Development

Our client sell Professional guitars, keyboard, DJ Equipment, Lighting, Production, and Drums. Started in 2010 with seven brands and a couple hundred products, they've sold more than 20 Million musical gears since then. And Today, they offer more than 50,000 musical gears from more than 500 brands to choose from. They're famous for hosting brands such as Fender, Yamaha, American DJ, AVID, Beats By Dre, Casio, Chauvet, JBL, JVC, Pioneer and so on.

Challenges

Here are the few challenges faced by our client:

  • Managing huge Catalog at different Marketplace levels
  • Inventory, Order flow and Pricing controls at Marketplaces
  • Customer retention as a result of Complex Solution and Untimely responses
  • Increase in customer contacts

Solutions

Purple Cow built them a solution to Optimize work-flow on eCommerce store and Marketplaces, enabling them to manage their Product Catalog, Inventory, and Pricing strategy at One place. Overall Process Optimization helped them organize order cycle and communicate with their customers effectively impacting their Business