mobile app development case study

Mobile App Development

Our client sell Professional guitars, keyboard, DJ Equipment, Lighting, Production, and Drums. Started in 2010 with seven brands and a couple hundred products, they've sold more than 20 Million musical gears since then. And Today, they offer more than 50,000 musical gears from more than 500 brands to choose from. They're famous for hosting brands such as Fender, Yamaha, American DJ, AVID, Beats By Dre, Casio, Chauvet, JBL, JVC, Pioneer and so on.

Challenges when on boarded

Here are the few challenges faced by the client:

  • Unstable App making it Impossible to analyze consumer behavior
  • Lack of Conversions due to poorly Channelized Customer Interactions
  • Poor customer retention and Brand Loyalty
  • Insignificant Data contributing to Poor Marketing Strategy
  • No Up-sells and Cross-sells


PCIS team helped build user-friendly eCommerce Mobile App for iOS enabling Personalized engagements with the visitors to enhance their Shopping Experience. Our iOS App is integrated with Google analytics, helping them shift their focus from cost per acquisition model to profit-driven optimized model. App Marketing Strategy helped them increase App users and respective business