Average Order Value (AoV)
from $575 to $852
Conversion Rate
from 0.48% to 1.13%
Average Page LoadTime
from 7.4 to 3.1

About this project

Our client sell Professional Audio instruments like Guitars, Keyboards, DJ Equipments, Lighting, Production and Drums. Started in 2010 with seven brands and a couple of hundred products, they’ve sold more than 20 Million musical gears since then. And Today, they offer more than 50,000 musical gears from more than 500 brands to choose from. They’re famous for hosting brands such as Fender, Yamaha, American DJ, AVID, Beats By Dre, Casio, Chauvet, JBL, JVC, Pioneer and so on.

ProAudioStar Magento 1 Site (Old)


Well, let’s just say we were dealing with everything that happened over the last 13 years. It was like 

  • 13 Years of Legacy Data (80k SKUs, 850k Orders, 123k Customer)
  • 3 Additional Sales Channels – Amazon, eBay & Reverb
  • 2 Warehouse – Brooklyn NY & Winchester VA
  • Custom features built by more than 4 Magento teams
  • Legacy ERP integration with Microsoft Dynamics GP which was slowing down the web-site
  • Single Magento instance handling all sales channels (Web, Amazon, eBay & Reverb) resulting in slow performance
  • Scattered customer service over calls, emails, chat


The process of migration started with a review of the existing Magento 1 shop and its features. Over its 13 years of operation, the system had accumulated several modules that were no longer used, and others which were ripe for replacement. Working with multiple stake-holders both internally as well as externally at the client-end, we developed a road-map that included:

  • Clustered Server Architecture removing dependencies between Sales Channel
    • Web Application Servers
    • Database Servers
    • File Servers
    • Load Balancers
    • Caching Servers
    • Enterprise Search Servers
    • Staging/Development Servers
  • In-house & on-premise ETL models for both scheduled as well as on-demand data migration from old servers to new servers
  • CloudFlare Web Access Fire (WAF) along with advance features like
    • Content Delivery Network (CDN)
    • Rate Limiting
    • Page & API Shield
    • DDoS Attack Prevention
    • Page Caching
  • Advance Fraud Detection & Prevention with Signifyd as well as BrainTree Fraud Management tools
  • Multiple Payment Methods for customers to choose from
    • Credit Card
    • PayPal
    • Apple Pay
    • Amazon Pay
    • Google Pay
    • Affirm
    • Sezzle
    • Zip
    • Bread Pay
  • Akeneo as centralized Product Information Management (PIM) System
  • Unified Customer Service using ZenDesk
  • ERP Integration in partner shipment with CalsZone (Microsoft Dynamics GP Partner) that focused on performance and scalability

ProAudioStar Magento2 Architecture

Launched in Nov 2021

performance highlights

  • 100% Up-Time since Nov 21, 2021 (as of Feb 2023)
  • Average Page Load time of 3.1 ms
  • Average Order Value (AoV) increased from $575 to $852
  • eCommerce Conversion Rate increased from from 0.48% to 1.13%
  • New Clustered Server Architecture saved 40% on yearly billing
  • Mobile first approach allowed for better customer engagements resulting in 71% of the overall device traffic being from mobiles
  • Processing around 450-600 orders per day on the web sales channel
  • Volumetric Weight based shipping engine saved more than 32% on FedEx & UPS Shipping Costs
  • Unified Customer Services empowering more than 81% First Touch Resolutions across Customer Service Channels
  • Robust ERP & warehouse integration decrease average shipping & handling time from 4 days to 7 hours; enabling 80% of the orders to be shipping same day
  • Average Return handling time decreased from 6 days to 2 days


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience



Stay up to date on all that is digital advertising, the latest trends in pay-per-click (ppc) management, and what’s happening in all of our digital endeavors.


“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

Digital advertising for eCommerce is important because it allows businesses to reach a wider audience and drive targeted traffic to their online store. It can help to increase brand awareness, drive sales, and improve customer loyalty. Overall, digital advertising for eCommerce can be a valuable tool for businesses looking to reach new customers and grow their online sales.

There are several steps you can take to optimize your eCommerce site for SEO:

  • Research and use relevant keywords in your product titles and descriptions.
  • Optimize your product images with descriptive, keyword-rich file names and alt tags.
  • Use a clean and organized site structure, with clear and unique URLs for each page.
  • Use headings and subheadings to break up text and highlight important information.
  • Optimize your site for mobile devices.
  • Make sure your site loads quickly.
  • Use internal linking to help search engines understand the context and relevance of your pages.
There are several ways to improve the visibility of your product pages in search results:

  • Use descriptive, keyword-rich titles and descriptions for your products.
  • Optimize your product images with descriptive file names and alt tags.
  • Use internal linking to help search engines understand the context and relevance of your pages.
  • Use social media and other channels to promote your products and drive traffic to your site.

You can use tools such as Google Analytics to track the success of your eCommerce SEO efforts. Some key metrics to pay attention to include organic traffic, conversion rate, and revenue. You can also use tools such as SEMrush or Ahrefs to track your search rankings and identify areas for improvement.

Some common mistakes to avoid with eCommerce SEO include:

  • Using thin or low-quality content on your product pages.
  • Using irrelevant or spammy keywords.
  • Having a slow-loading site.
  • Having a poorly designed or difficult-to-use site.
  • Not optimizing your site for mobile devices.
  • Not tracking your progress and making data-driven decisions.
Optimizing your eCommerce site for local SEO can help you attract customers in your physical location. Here are a few ways to do this:

  • Include your location, phone number, and business hours on your site.
  • Claim your Google My Business listing and make sure it is up to date.
  • Use local keywords in your titles and descriptions, such as the name of your city or region.
  • Encourage customers to leave reviews on your Google My Business listing and other review sites.
  • Use schema markup to highlight your location and other relevant information to search engines.
With the increasing popularity of voice assistants like Amazon’s Alexa and Google Home, it is important to optimize your eCommerce site for voice search. Here are a few ways to do this:

  • Use long-tail keywords and natural language phrases that are more likely to be used in voice searches.
  • Optimize your site for mobile devices, as voice searches are more likely to be made on smartphones.
  • Use structured data markup to provide search engines with more context about your products and services.
  • Use clear and concise language on your site to make it easier for voice assistants to understand and interpret your content.

If you want to attract customers from other countries, it is important to optimize your eCommerce site for international audiences. Here are a few ways to do this:

  • Translate your site into the languages of your target markets.
  • Use country-specific top-level domains (e.g., .fr for France) or subdomains (e.g., to indicate the geographical location of your site.
  • Use local currency and payment options to make it easier for international customers to make purchases.
  • Use local keywords and language in your titles and descriptions.
  • Make sure your site loads quickly and is optimized for mobile devices, as these are important factors in many international markets.
Featured snippets and other search result features can help your eCommerce site stand out in the search results and attract more traffic. Here are a few ways to optimize your site for these features:

  • Use clear and concise headings and subheadings to summarize the content of your pages.
  • Use lists and tables to organize your content in a way that is easy for search engines to understand and display.
  • Use structured data markup to provide search engines with more context about your products and services.
  • Monitor the search results for your target keywords and analyze the content of the pages that are currently ranking in the featured snippets to get an idea of what types of content tend to be chosen.

Image search can be an important source of traffic for eCommerce sites, especially those that rely on product images to drive sales. Here are a few ways to optimize your site for image search:

  • Use descriptive, keyword-rich file names for your product images.
  • Use alt tags to describe the content of your images and provide context for search engines.
  • Use high-quality images that are properly sized and optimized for the web.
  • Use structured data markup to provide search engines with more context about your images and products.