Amazon Advertising Services

Crafting success stories on Amazon, prioritizing…

Balanced ACoSStrategic CampaignsCompetitive AdvantageCampaign OptimizationOptimized Ad SpendHigher Sales and Conversions

Embrace success with our Amazon expertise.


We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

Amazon Pay-Per-Click (PPC) Management

Scaling on Amazon, the world’s biggest eCommerce marketplace, requires more than a strategy. You need an effective Amazon Pay-Per-Click (PPC) campaign to break the crux of the complex and competitive digital world to expand your reach and build trust in your brand among potential customers.

Our Amazon PPC Management services are specifically designed to help your business stay ahead on the competitive eCommerce marketplace. Whether it is inadequate impressions, low click-through rates (CTR), or higher ACoS, our experienced team of proactive PPC specialists optimize your campaigns to deliver the desired results. We offer customized growth plans based on your business and future objectives as we don’t believe in a one-size-fits-all strategy.

Whether you want to build brand awareness, or looking to grow sales, you set your business goals- we help you surpass them with well-executed PPC campaigns ensuring higher ROI and low ACoS!

Smart Ad Strategies

Revamp your Amazon Advertising Strategies to drive more traffic, more sales, and more profit. Our strategies cover everything from advertising to raising awareness, and from increasing purchases to customer retention. We enhance your strategy through tactics, tools, case studies, paid marketing, and more.

We help you to meet potential customers with your products or brands on Amazon Marketplace and across all digital marketing channels including apps, email, and social media. Whether it is video advertising, display advertising, or digital advertising, we grow your business with a customized adaptation marketing strategy, go-to-market strategy, market penetration strategy, content marketing strategy, and many more.

At Purple Cow we understand that Amazon is constantly evolving and developing new strategies is a never-ending process. With constant market research, our agile team helps our clients in being future-ready with future advertising strategies to win on the world’s biggest marketplace.

Custom Advertising Solutions

Entice the customers with innovative, eye-catchy and end-to-end creative campaigns through our Custom Advertising Solutions. We develop concepts to capture customers attention enhancing the customer experience to build brand awareness, consideration, conversion and retention across the various stages of the marketing funnel.

Our experienced strategists, creatives, design technologists, engineers, and content specialists design beautiful campaigns customized to your advertising and business goals. Delivering a right message about your product or brand at the right time and in a right manner plays an important role in elevating your brand’s success- We know it better as we are constantly at it with every client!

Google PPC/CPC Advertising

Winning on Amazon’s cluttered and competitive marketplace needs successful sponsored product advertising. It requires a unique and dedicated strategy that is beyond advertising. With extensive research and analysis, our adept team at Purple Cow plays with keyword targeting and bid management to increase your organic rank on Amazon.

We provide a comprehensive road map customized to your business goals to optimize your visibility at the top of Amazon search results and also on your competitor’s product detail pages .

Rely on our expertise in sponsored product ads to take your Amazon presence up a notch right from day one of your product launch.

Sponsored Brand Ads

Share your brand’s vision with us – our PPC experts help you funnel the traffic directly to your Amazon storefront with a wise approach by reducing bid costs and improving conversions. We optimize your sponsored brand campaign with relevant keywords that influence your organic rankings to boost impressions, clicks, and profits without unnecessary expenditure.

Our target, track, and test tactics help you get the optimum outcome from your campaigns. Combining our expertise and technology with data-driven strategies, we build traction on Amazon for your brand by keeping your advertising costs lower and ROI higher.

Responsive Search Ads(RSAs)

Engage the shoppers in new arenas of Amazon and its network with sponsored display ads. We know why consumers behave the way they do and give insights to retarget and reengage the innate consumers based on past purchases, browsing histories, and their add-to-cart and add-to-list actions. Without making the potential customers feel annoyed with overt advertising, our sponsored display advertising strategy combines the power of product targeting, views remarketing and audience interests to outsmart your competitors and increase the opportunities of cross-selling your products.

Increasing the brand awareness, our Amazon Sponsored Display Advertising services help your product make powerful impressions by competing right under the buy box.

Dynamic Search Ads (DSAs)

Leverage the power of Amazon Demand Side Platform- DSP with our highly efficient ad targeting methods to boost your brand visibility and sales volume. With data-driven and research-based approach, our Amazon Ads experts help you reach the most prospectus customers on sites, mobile apps, and devices owned and operated by Amazon (Fire TV Stick, Kindle e-readers, Zappos, Twitch, Woot and IMDb) and even on other numerous platforms.

Our comprehensive remarketing and cross-channel advertising campaigns through Amazon DSP help you expand overall product visibility, reach new target audience, increase product page impressions, and ultimately improve conversion rate.

Make the most out of Amazon DSP Advertising services to improve your ROAS and ROI by capturing the customers’ attention both on and off the world’s largest online marketplace.

Display Ads

Be right there whenever the viewers play or stream their favorite movies, TV shows, news, and live sports on Prime Video, Freevee, Twitch, Fire TV, and broadcast apps. Evoke emotions and trigger that irresistible intent to boost sales with captivating Amazon Video Ads by telling beautiful stories about your brand and products.

We know how to make stellar videos with a crisp and clean presentation that gives you a competitive edge on the online marketplace. With a strategic approach, our Amazon video advertising services get your product the reach it deserves and compete against the big brands without spending big.

Our Amazon Video Ad services help you with awe-inspiring content to greet customers on desktops, mobiles, and tabs through in-feed video, in-article/in-read video, video in-banner, and interstitial video formats.

App Promotion Ads

Share your products, promote brand awareness or hype your new product and boost your revenue with Amazon Audio Ads by reaching over 55 million listeners when they tune into Alexa, Echo, and Fire TV. Keeping the brand message short, sweet, and consistent, our Amazon Audio Advertising services help you plan, optimize and launch your audio ad campaigns in alignment with your budget and marketing goals.

We help you tell impressive stories about your brand periodically during the breaks by impacting the emotions and moods of the audience with our strategy based on the science of brand building with sound.

Our expertise helps you start generating revenue within hours by reaching the buyers when they are ready to buy.

Local Search Ads

Increase your ROAS and keep costs under control with effective bidding and budget management. From determining the duration of your campaign to discovering your default bid amount, we work on your fixed and daily account budget by effectively identifying the ACoS to get higher ROI for your business. Our bidding and budget management strategists help you strike a good balance between your advertising spending to generate leads cutting off unnecessary expenditure.

We help you get valuable results for the cost of your ad with relevant and valuable Keywords. Constantly monitoring numerous metrics of your Amazon ad campaign such as impressions, clicks, CPC, and conversions, our profit-driven bidding & budget management services help you create product copies that convert into sales.

Count on our team’s years of experience to drive better results on each cent you spend on Amazon ads.

Amazon Analytics & Reporting

Make decisions to improve sales by dwelling deep into the valuable insights into your product’s performance, competitor success, customer behavior, and popular search terms. Our Amazon Analytics & Reporting services allow you to identify the customers driving your growth, and equip your team in real-time as per insights and trends with customizable reports.

We correspond with you at each stage of the sales funnel with Amazon search reports, Amazon attribution, item comparison and alternate purchase behavior, market basket analysis, demographics, repeat purchase behavior, and search analytics dashboard.

Our team supports you to set benchmarks for key metrics and optimize the tactics to tweak your targeting for significant profits.

Smart Ad Strategies

Build your product listing right and match the user’s search intent with Amazon Search Engine Optimization (SEO) and improve your visibility via organic rankings. Our unique Amazon SEO strategies decrease the cost of advertisements and increase conversion rates drastically. We eliminate the bottlenecks to rank your product higher for a long time by conducting competitive analysis, extensive keyword research, tracking Amazon keyword rankings, and optimizing product pages with clear bullet points, appealing product titles, compelling and informative product descriptions, and persuasive copies that entice customers to buy your product.

Our Amazon SEO experts understand how Amazon’s A9 algorithm works. Keeping up with the trends and algorithm updates, our continuous optimization tactics help your product remain at the top results, increasing your sales.

Listing Optimization Services

A perfect product listing optimization works wonders for your business to rank higher on Amazon and boost sales. ‘Set it and Forget it’ doesn’t work to keep up on the competitive market place. We implement the best practices to constantly keep you on the first page of the search result by working in tandem with Amazon’s ever-changing algorithm. We know the art of ranking you higher with an adaptable strategy.

With extensive keyword research, SEO friendly product titles, thorough competitor research, compelling image optimization, Amazon A+ content and persuasive product copy, we keep you ahead of the competition and fuel your organic sales.

Whether it is Amazon listing creation, optimization, or management service, our Amazon Listing Optimization Services will appeal to the sellers as well as amazon.


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience


goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays

digital talk // Amazon Advertising services

Master Amazon Ads with our blogs—expertise and innovation guiding your brand to triumph.


“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

Amazon Advertising is a service provided by Amazon that allows eCommerce businesses to advertise their products on the Amazon platform.

Using Amazon Advertising can help eCommerce businesses increase the visibility of their products on Amazon and drive more sales. It can be an effective way to reach potential customers who are actively searching for products on the Amazon platform.

There are several benefits to using Amazon Advertising for your eCommerce business:

  • Increased visibility: Amazon Advertising can help increase the visibility of your products on the Amazon platform, which can lead to more sales and a higher return on investment.
  • Targeted advertising: Amazon Advertising allows you to target your ads to specific keywords, products, and customers, which can help ensure that your ads are being seen by the right people.
  • Cost-effective: Amazon Advertising can be more cost-effective than other forms of advertising, as you only pay when someone clicks on your ad or makes a purchase.
  • Measurable results: Amazon Advertising provides detailed performance metrics, so you can see how your ads are performing and make adjustments as needed.
  • Convenience: Amazon Advertising is easy to set up and manage, and can be integrated with other Amazon marketing tools such as Amazon Marketing Services.

There are three main types of Amazon Pay-Per-Click (PPC) advertising options available for eCommerce businesses:

  • Sponsored Products: These are product-specific ads that appear in search results and on product detail pages. They can be targeted to specific keywords or products and are bid-based.
  • Sponsored Brands: These are ads that feature your brand name and logo, as well as a selection of your products. They can appear at the top of search results and on product detail pages.
  • Sponsored Display: These are targeted ads that appear on other websites and apps outside of Amazon. They can be targeted to specific audiences and are also bid-based.

All of these types of Amazon PPC advertising can be managed through the Amazon Advertising platform, which allows you to set your budget, track the performance of your campaigns, and optimize your ads for maximum effectiveness.

To measure the success of your Amazon Advertising campaigns, you’ll want to track key metrics such as clicks, impressions, conversion rate, and return on investment (ROI). You can use the analytics and tracking tools provided by Amazon Advertising to see how your campaigns are performing and identify areas for improvement. You can also use external tools and platforms to track the performance of your campaigns and measure their overall impact on your business.

Amazon Advertising provides a range of analytics and tracking tools to help you understand how your ads are performing. These tools allow you to see how many clicks and impressions your ads are getting, as well as the conversion rate and return on investment (ROI) of your campaigns. You can also use these tools to optimize your campaigns and improve their performance over time.

An Amazon advertising agency can help you improve your product rankings on Amazon by optimizing your product listings and using keywords that are relevant to your products. They can also create and manage sponsored product campaigns to increase visibility and sales of your products.

An Amazon advertising agency can help you with sponsored product advertising by creating and managing campaigns that target specific keywords and products. They can also use data analysis and optimization techniques to improve the performance of your sponsored product ads.

The cost of Amazon Advertising depends on a variety of factors, including the type of ad, the competition for the keywords you’re targeting, and your budget. Amazon Advertising uses a pay-per-click (PPC) pricing model, which means you pay each time someone clicks on one of your ads. You set a budget for your campaigns, and Amazon will automatically adjust your bids to help you get the most out of your budget.

A seller is an individual or business that sells products directly to customers on the Amazon platform. Sellers can be either individuals or businesses.

A vendor, on the other hand, is a business that sells products to Amazon, which then sells those products to customers.

In general, sellers have more control over their products and business on Amazon, but they also have more responsibilities. Vendors, on the other hand, have less control but also have fewer responsibilities.

An Amazon advertising agency can help you with account management by setting up, optimizing, and managing your Amazon advertising account. They can also provide you with regular reporting and analysis of your account performance, which can help you make informed decisions about how to optimize your account for better results.