Content Marketing

Engage, convert, retain: PCIS Content strategies focus on…

PersonilazationCustomer EngagementIncreased Brand AwarenessGenerating LeadsSupporting Sales FunnelEnhanced SEO and Organic Visibility

Unleash your brand’s potential with our productive content strategies.


We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

Google PPC/CPC Advertising

Establish your digital presence and be more discoverable online with compelling industry-specific blog posts. Purple Cow adds value and builds trust in your brand with long-form content such as listicles, printable checklists, articles, statistics, how-to guides, and many other types of long-form content. With SEO best practices, we provide high-quality blogs, maintaining consistency in the content and posting schedules. Our content experts provide well-structured content with compelling visuals that add value to your brand or business. Using infographics, images, graphics, and authentic reports, Purple Cow’s content marketing services educate, inspire, engage, and encourage your customers to buy your products or services.

Google PPC/CPC Advertising

Build brand credibility with well-designed infographics and help your customers take decisions quickly. Purple Cow breaks down the complex concepts and research, related to your industry or product and presents them in a simply digestible manner through graphs, charts, or diagrams for your prospects to take the ultimate decision that helps your business.

We always try to tell something new. So, our research teams consistently add more value to your content to grab the attention of your target audience.

Display Network Campaigns

Get the ideas you need to market your product in creative ways using videos. A study shows that 80% of people feel confident, and 46% end up buying products after watching product videos. Purple Cow creates videos that evoke emotion, entertain, engage, and educate your audience in innovative ways. We are experts in product explainer or description videos, webinars, Q&A videos, customer testimonial videos, live shopping videos, and user-generated videos. Apart from optimizing videos for specific channels, our quirky brains are best at creating DIY-style videos to increase growth and retention through this emotionally impactful medium.

Responsive Search Ads(RSAs)

Display your success by incorporating case studies in a myriad of ways to generate valuable leads. Purple Cow enables you to confidently present your eCommerce company or product, supported by qualitative and quantitative data. Including factual graphs, charts, and quotes, we explain how your business achieved tangible results by offering specific solutions for the problems of your customers. Our case study services revamp your content marketing strategy, help you add value to your websites, blogs, and social media channels, incorporate it into email marketing, and even quip your marketing teams to connect with prospects with more credibility.

Dynamic Search Ads (DSAs)

Build brand affinity by reaching wider audience through authentic influencer marketing services. Purple Cow collaborates with your niche micro and macro influencers across the globe. So, we let your content speak louder to expand your products’ reach with effective ways and strategies by smartly including influencer marketing tactics into your overall content marketing strategy. Take advantage of our influencer marketing services to get your brand connected to the strong network of influencers on Facebook, Instagram, YouTube, Twitter, and more. We delegate a dedicated team to monitor your campaign’s performance regularly and report results with 100% transparency.

Display Ads

Document your content marketing strategies to get more traffic, revenue, or sales. Purple Cow sets your content marketing strategy on track in alignment with your business goals by setting KPIs (revenue, traffic, sales, SEO, etc.), understanding audience personas, brainstorming on your current brand positioning, identifying content gaps, figuring out the right content & channels, and providing tools and resources. To make sure that your content covers every part of the customer journey, we create content, provide content workflows, content calendars, and content distribution strategies to let your content work for your business.


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience


goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays

digital talk // Content Marketing



“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

Content marketing for eCommerce is a type of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It focuses on creating a long-term relationship with customers by providing them with valuable information, rather than directly promoting products.

To create a content marketing strategy for your eCommerce business, you’ll need to:

  • Identify your target audience and determine their needs and interests
  • Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for your content marketing efforts
  • Research and identify the types of content that will be most effective for your audience and your business
  • Determine the channels and platforms you will use to distribute your content
  • Create a content calendar to plan and schedule your content
  • Analyze and measure the effectiveness of your content marketing efforts

There are many types of content you can create for your eCommerce business, including:

  • Blog posts and articles that provide valuable information and advice related to your products or industry
  • Product descriptions and reviews that showcase your products and highlight their features and benefits
  • Infographics and visual content that make complex information easier to understand
  • Videos that demonstrate your products in action or provide educational or entertaining content
  • Social media posts that engage with your followers and promote your products or content

There are several ways you can measure the effectiveness of your content marketing efforts, including:

  • Track the number of visits, leads, and sales generated from your content
  • Use tools like Google Analytics to measure the performance of your website and content
  • Monitor the engagement of your social media followers and the reach of your content
  • Ask your customers for feedback on your content and how it has influenced their purchasing decisions
To integrate content marketing with your overall eCommerce marketing strategy, you should:

  • Align your content marketing goals with your overall business goals
  • Integrate your content marketing efforts with your other marketing channels and campaigns, such as email marketing and social media marketing
  • Use your content to support and enhance your overall marketing message and brand identity
  • Continuously measure and analyze the effectiveness of your content marketing efforts and adjust your strategy as needed

The frequency of your content publication will depend on your audience and the type of content you are creating. In general, it’s a good idea to publish new content consistently, whether that’s daily, weekly, or monthly. Consistency will help keep your audience engaged and build trust with your brand.

There are several ways you can drive traffic to your eCommerce website through content marketing, including:

  • Optimizing your content for search engines using keywords and tags
  • Sharing your content on social media and other platforms
  • Partnering with other websites or influencers to promote your content
  • Promoting your content through email marketing and other channels

Yes, you can use paid advertising to promote your content marketing efforts. This can be especially useful for driving traffic to your website and reaching a larger audience. Some options for paid content promotion include social media advertising, Google AdWords, and sponsored content on other websites.

To ensure that your content marketing efforts are aligned with your brand identity and messaging, you should:

  • Clearly define your brand identity and messaging and use this as a guide for your content creation
  • Consistently use the same tone, voice, and style in all of your content
  • Use the same branding elements, such as logos, colors, and fonts, in all of your content
  • Review your content regularly to ensure that it aligns with your brand identity and messaging

To measure the return on investment (ROI) of your content marketing efforts, you should track the following metrics:

  • The number of leads and sales generated from your content
  • The cost of creating and distributing your content
  • The increase in traffic to your website and other metrics related to website performance
  • The engagement of your audience with your content (e.g., likes, comments, shares)
  • The overall impact of your content on your business goals and objectives.