Catalog Management

Optimize your catalog, amplify your brand presence with

Data Accuracy and ConsistencyDynamic Product Catalog UpdatesBulk Editing and ManagementRich Media HandlingProduct Lifecycle ManagementInventory SynchronizationMulti-Channel IntegrationSecurity and Data Protection

Drive success with our catalog management services.


We’re In Business

10+ years

In-House Expertise

80+ Ninjas

Ads Spend Managed


Revenue Generated


Google PPC/CPC Advertising

Cater your time, focus and energy on your core business by outsourcing product data entry to Purple Cow. Leave the onus of creating and updating your product catalogs accurately, so that it is structured and standardized across all sales channels.

Google PPC/CPC Advertising

Spellbind your customers with your products features, prices, offers and discounts on a regular basis. Purple Cow’s full range of quality catalog processing services create enticing and relevant brand experience across the global eCommerce marketplaces.

Display Network Campaigns

Provide lasting experience to your consumers by helping them navigate your products better. Simplifying the product assortment, pricing, promotion and merchandising placement, Purple Cow’s team of experts let you and your workforces focus mainly on core business.

Responsive Search Ads(RSAs)

Boost your eCommerce with complete suite of catalog content management services of Purple Cow. Clear and concise product information matters in eCommerce. So, our experts deliver that with content enhancement, keyword optimization, product categorization including image editing.

Dynamic Search Ads (DSAs)

Accurate product data entry is paramount for higher conversions, sales and business growth. Purple Cow combines human skills and automated tools in managing product data of your online catalogs with 100% accuracy. Besides, our security measures keep your eCommerce stores safe from data destruction and unauthorized access.

Display Ads

Yield better productivity and profits by maintaining, updating and refreshing your catalogs regularly with Purple Cow’s catalog maintenance services. Our catalog maintenance helps you present a well-organized and updated catalogs for your valuable customers. We even streamline and automate customization of your pricing and inventory to entice every customer.


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience


goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays

digital talk // Catalog management

Explore our blogs for expert tips, trends, and strategies on catalog management.


“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

Catalog management in eCommerce refers to the process of organizing, maintaining and updating the products or items that a business offers for sale online. This includes creating and editing product listings, managing inventory, setting pricing and promotions, and ensuring that the information displayed on the website is accurate and up-to-date.

It also involves creating and maintaining product categories, and arranging the products in a way that is easy for customers to browse and find what they are looking for. Effective catalog management can help increase sales, improve customer experience, and streamline operations for the business.

eCommerce catalog management is important for several reasons:

  • Improves customer experience: Accurate and up-to-date product information and easy-to-use product categories can help customers find what they’re looking for quickly and easily, which can improve their overall shopping experience.
  • Increases sales: Organizing products in a logical and easy-to-use manner, providing detailed product information and high-quality product images can help increase the chances of a customer making a purchase.
  • Streamlines operations: By keeping track of inventory levels and automating pricing and promotions, businesses can save time and reduce the risk of errors.
  • Enhances SEO: Having well-structured and detailed product information can help search engines understand and index your products, making it easier for customers to find them through search results.
  • Facilitates data analysis: Good catalog management can provide a wealth of data on customer behavior, sales trends, and product performance, which can be used to inform business decisions and improve overall performance.

Overall, effective catalog management is crucial for the success of an eCommerce business as it can improve customer experience, increase sales, streamline operations, enhance SEO and facilitate data analysis.

Our team has extensive experience in catalog management for ecommerce businesses, including product data management, product content creation and optimization, and product data feed management.

We manage product data feeds for ecommerce businesses by setting up and maintaining accurate and up-to-date data feeds for various channels, including marketplaces, price comparison websites, and advertising platforms.

Managing a product catalog for an eCommerce business can involve several steps, including:

  • Organizing products into categories: Create a logical and easy-to-use product hierarchy that makes it easy for customers to find what they’re looking for.
  • Creating and editing product listings: Include detailed product information, such as descriptions, specifications, and high-quality images, to help customers make informed purchasing decisions.
  • Managing inventory: Keep track of stock levels and set up automatic notifications to reorder products when stock is low.
  • Setting pricing and promotions: Establish pricing strategies and create promotions to drive sales and attract customers.
  • Updating product information: Regularly review and update product information to ensure that it is accurate and up-to-date.
  • Analyzing data: Regularly review sales and customer behavior data to identify trends, track performance and make data-driven decisions.
  • Optimizing for SEO: Optimize product titles, descriptions, and images for search engines, to help customers find your products through search results.

Using a catalog management system: Utilize a catalog management system to automate and streamline many of these tasks, such as inventory management, pricing, and data analysis.

There are several challenges that eCommerce businesses may face when managing their product catalogs, including:

  • Keeping product information accurate and up-to-date: With a large number of products and frequent changes in pricing, availability, and other details, it can be difficult to ensure that all product information is accurate and up-to-date.
  • Managing inventory: Keeping track of stock levels and ensuring that products are in stock and available for purchase can be a challenge, especially for businesses with a large number of products and high turnover.
  • Creating and maintaining product categories: Organizing products into logical and easy-to-use categories can be a time-consuming task, and it can be difficult to find the right balance between too many and too few categories.
  • Optimizing for SEO: Optimizing product titles, descriptions, and images for search engines can be complex and time-consuming, but it’s important to ensure that customers can find your products through search results.
  • Handling large data: Handling large amount of data coming from different sources, integrating and maintaining it can be a challenge and may require specific tools and resources.
  • Keeping up with the latest trends and technologies: eCommerce is constantly evolving, and businesses need to stay up-to-date with the latest trends and technologies in order to remain competitive.
  • Meeting customer expectations: Customers have high expectations when it comes to product information, availability, and pricing. Meeting these expectations requires a balance of good catalog management and customer service.

Overall, eCommerce catalog management can be a complex and time-consuming task, but with the right tools and resources, businesses can overcome these challenges and improve their overall performance.

There are several ways to keep your product data of your eCommerce catalog safe, including:

  • Data backup and disaster recovery: Regularly backup your product data and have a disaster recovery plan in place in case of data loss or corruption.
  • Encryption: Use encryption to protect sensitive data, such as customer information and financial transactions.
  • Access control: Limit access to your product data to authorized personnel only and monitor access logs to detect any suspicious activity.
  • Firewall: Implement a firewall to protect against unauthorized access and cyber attacks.
  • Regularly update software: Keep your software and systems up-to-date to ensure that any security vulnerabilities are patched.
  • Conduct regular security audits: Regularly audit your systems and network to identify potential security risks and vulnerabilities.
  • Use third-party security providers: Some eCommerce platforms and catalog management systems offer built-in security features, such as SSL encryption and PCI compliance, so make sure to research and use reputable providers.
  • Employee training: Regularly train your employees on security best practices, such as creating strong passwords and recognizing phishing attempts.

We handle product categorization and classification by conducting research on industry-standard classification systems, and ensuring that products are properly categorized and classified based on their features, benefits, and target audience.

We handle reporting and communication with clients regarding catalog management by providing regular updates on progress and performance, and working closely with clients to address any concerns or needs.

Purple Cow schedule a quick call with one of our eCommerce experts today and discover first-hand how you can leverage product catalogs to get more sales.