Influencer Marketing

Strategic Influence, Lasting Impressions: Your Brand, Our Expertise…

Collaboration with Right InfluencersIdentifying Your AudienceBuilding Long-Term RelationshipsLeveraging Multiple PlatformsAdapting and Iterating

We amplify your brand’s voice through niche influencers.


We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions


Google PPC/CPC Advertising

We find the perfect maven who can boost your brand’s value and visibility beyond your campaign goals. Purple Cow helps you build long-term relationships with the right influencers who can present your eCommerce products or services perfectly with innovative and story-driven content.

We power your brand with the trust people have in digital influencers. We power your brand with the trust people have in digital influencers.

Google PPC/CPC Advertising

Researching your target audience, Purple Cow’s campaign managers deliver global creative strategies to attain your clear-cut goals through influencer marketing campaigns. Our tailored strategy on various social media platforms, including Instagram, YouTube, Twitter, LinkedIn, Twitch, and Snapchat, produces market-leading results for your business. Our teams collaborate with a global network of nano, micro, macro, and mega influencers to drive your campaigns to outperform your main competitors.

Display Network Campaigns

Purple Cow strictly follows the FTC (Federal Trade Commission) rules put in place for influencer marketing in the US. We, as a professional influencer marketing agency, adhere to the disclosure guidelines while making agreements with the influencers.

Accordingly, our campaign managers ensure that the placement of the disclosure is hard to miss for the people to see and use simple and clear language for the people to understand.

Responsive Search Ads(RSAs)

Our approach to influencer marketing is very simple and straight but very effective. We curate content and campaigns relevant to your brand for a relevant influencer with an audience pool that aligns with your target audience. Furthermore, we focus on the potential reach that your business can achieve through influencers’ follower base and ensure that your brand resonates with the audience via your niche influencers.

Dynamic Search Ads (DSAs)

Purple Cow focuses beyond the vanity metrics of influencer marketing. More than likes, comments, and shares, we measure the effectiveness of an influencer marketing campaign with the return on investment (ROI). Through UTM (Urchin Tracking Module) parameters, we regularly track influencer marketing results to refine your influencer marketing strategies pertaining to your business, brand, or service.

Display Ads

The combined power of our result-oriented data-driven approach and dependable influencer relationships snowballs your brand’s value. We even help you in climbing the ranks by identifying the missing links that are holding back your brand and filling them in accordance with the most recent cultural trends, insights, and strategies supported by top-tier influencers and authentic, engaging campaigns.

App Promotion Ads

After finalizing the influencer marketing strategy for your eCommerce business or brand, we pick and choose the best from our vast pool of influencers. We allot the individual or group of influences to promote your brand after doing all the negotiations and official formalities. Purple Cow takes all the responsibility in keeping the dedicated influencers speaking your business in alignment with your marketing objectives.

Video Ads

As a leading Influencer Marketing Agency, Purple Cow prioritizes transparency and honesty in every dealing including contracts and prices. So, we keep you in the loop to ensure that the campaigns are in alignment with your values and standards set for your business. Above all, we provide proof of the influencers’ authenticity and have a prior discussion with you in designing the campaign structure and strategies.

Shopping Ads

We assist you in striking the ideal balance between quantity and quality when developing an effective influencer strategy for your eCommerce business.

Purple Cow collaborates with a variety of influencers to achieve your company’s short- and long-term marketing objectives of brand visibility, awareness, brand value, and authenticity.


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience


goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays

digital talk // influencer marketing

Transform your brand’s narrative through our influencer marketing blogs.


“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

To find the right influencers for your brand, you should consider their relevance to your target audience, their engagement rates, and the quality of their content. You can also use tools like SocialBlade or Klear to help identify influencers in your industry or niche.

There are several factors to consider when selecting influencers to work with. Some key things to look for include:

  • Relevance: The influencer’s content and audience should be relevant to your brand and product.
  • Engagement: Look for influencers with high levels of engagement from their followers, as this can be a good indicator of the influence they have.
  • Authenticity: It’s important to work with influencers who are genuine and authentic, as their followers will be able to tell if they are not being genuine.

There are several ways to measure the success of an influencer marketing campaign, including tracking the number of sales or conversions generated, the amount of website traffic generated, and the level of engagement with your content. You can also use tools like Google Analytics to track the performance of your influencer marketing efforts.

The amount you pay influencers will depend on a variety of factors, including their reach, engagement rates, and the level of involvement required for the campaign. You can use industry benchmarks and the influencer’s own rates as a guide, but be prepared to negotiate based on the specific details of your campaign.

To protect your brand when working with influencers, it’s important to clearly communicate your brand guidelines and expectations, and to have a contract in place that outlines the terms of the partnership. It’s also a good idea to monitor the influencer’s content to ensure that it aligns with your brand’s values and message.

Both micro-influencers and celebrities can be effective for influencer marketing campaigns, but they each have their own unique benefits and drawbacks. Micro-influencers typically have a smaller but more engaged audience, and they may be more affordable to work with. Celebrities, on the other hand, have a larger reach but may be more expensive to work with and may not have as strong of a connection with their audience.

Yes, influencer marketing can be effective for B2B businesses as well. While B2C businesses often use influencer marketing to drive product sales, B2B businesses can use it to showcase their expertise and thought leadership, generate leads, and build brand awareness.

Negative feedback from influencers is inevitable at times, and it’s important to handle it in a professional and diplomatic manner. If the feedback is constructive, consider using it as an opportunity to improve your product or service. If the feedback is unfair or untrue, you may need to address it publicly in order to protect your brand’s reputation.

Influencer marketing is typically associated with social media platforms, but it can also be effective on other types of platforms, such as blogs, podcasts, or YouTube. It’s important to consider where your target audience is most active and to choose the platforms that will be most effective for reaching them.

Influencer marketing and sponsored content are similar in that they involve paying someone to promote your brand or product, but there are some key differences between the two. Influencer marketing involves partnering with an individual who has a large following, while sponsored content typically refers to paid content that is produced by a brand and published on a third-party website or platform.