TikTok Advertising Services

Driving success for ambitious brands on TikTok through

Conversion Driven TacticsInfluencer OutreachTargeted AdvertisingMedia Buying ExpertiseAudience and Brand AnalysisDedicated Marketing Analytics

We blend creativity, strategy for exceptional results.


We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

Google PPC/CPC Advertising

Encourage the prospects to buy your products, download your app, or visit your website directly from TikTok In Feed Ads. Following dynamic strategies, Purple Cow tests different things and optimizes your In-Feed Ads that best work for your business. Our experts build wonderful creatives with content and visuals designed for sound. Purple Cow’s proactive approach helps you capitalize on the ever changing trends by using them for your advantage.

Purple Cow unleashes your brand’s creative side with the best practices of TikTok advertising.

Google PPC/CPC Advertising

Build buzz for your events, and product launches, maximize your ad visibility with less competition and drive the surge in traffic and conversions through TikTok Brand Takeover Ads. Purple Cow guides you to use this TikTok ad format more effectively to maximize exposure and reach for your brand with wider exposure.

As TikTok features only one business per day, the Brand Takeover campaign is a bit pricey. So, we create exquisite Brand Takeover Ads including TopView, In-Feed, and Branded Hashtags all at once to drive exponential results on ad spend.

Display Network Campaigns

Create that first impact, make a connection, and drive conversions when the users open the TikTok App for the first time. Purple Cow helps your brand or eCommerce product stand out with TikTok TopView Ads that create enriching visual experiences. Multiple brains in our team with decades of experience in digital advertising add value to your campaigning goals of brand awareness, wider reach, and higher number of impressions.

Purple Cow’s Digital Advertising services help you make the most of TikTok’s premium ad real estate with engaging videos that communicate your brand’s message effectively every second.

Responsive Search Ads(RSAs)

Seamlessly integrate APIs, CRM, payment gateways, live chat, and many other tools with Purple Cow’s Turnkey Ecommerce Solutions. We empower you to operate your online market places with ease and economically viable way. Experience the exquisite style of operating your online business without banking on a coding language or a programmer.

Dynamic Search Ads (DSAs)

Motivate the users to make the purchase by experiencing your products with TikTok Branded Effects Advertising. PCIS creates beautiful stickers and motion effects highlighting your brand. Based on your campaign’s objective, we use 2D, 2D Pro and 3D Brand Effects to build massive exposure and customer interactions of your business. Using all the creative features more effectively, Purple Cow team creates exciting effects and filters to have a big impact.

Implementing Branded Effects Ads is not easy as you watch. So, achieve your advertising goals on TikTok with Purple Cow’s professional advice and support.

Display Ads

Get an immediate solution for your eCommerce advertising campaigns with TikTok Collection Ads. Purple Cow helps you in grasping the attention of your target audience with highly engaging and immersive campaigns. We set up your catalog, create a gallery from your products, and select how your products will be displayed in the ad with the given options. Above all, our support facilitates your products to pass the TikTok ads review successfully.

Striking the balance between creativity and strategy, our experts at Purple Cow augment the personalized advertising approach of TikTok Collection Ad campaigns to create more space for your business online.

Display Ads

Leverage user content in a powerfully and authentic way to promote your business with TikTok Spark Ads. Purple Cow gives a sparkling effect to your brand’s engagement metrics using original and organic content as well as user-generated content. Based on your objective, our expert team delivers your desired results with informative, aspirational and inspirational content that resonates with your audience and relevant to your brand.

We experiment and refine the strategy based on different content and target outcomes with TikTok Spark Ads to offer bang for your buck growing your community and reaching wider audience.

Display Ads

Tap the full potential of TikTok’s Shopping Ads for your eCommerce business and boost product sales in an entertaining way. Our TikTok Advertising services create impactful Video Shopping Ads, striking Catalog Listing Ads, and engaging Live Shopping Ads on TikTok Shop to deliver the most entertaining shopping experience for your customers. We provide end-to-end support in setting up TikTok Shopping Direct Integration using TikTok Seller Center and elevate your TikTok Ads for eCommerce.

Unleash the power of imagination and innovative ideas of Purple Cow that help you dodge your competitors on TikTok’s competitive market playground.

Display Ads

Collaborate with our network of creators to take your brand or business across the globe. Purple Cow conducts extensive research and analysis on creators’ performance on TikTok and finds you the right creators who work wonders for your brand’s visibility. Besides, we keep tracking the campaigning results with various tools and help you meet your business goals with TTCM (TikTok Creator Marketplace).

Our team does the internal vetting to ensure that the creators’ content is in line with your business and also sees that it is falling in the guidelines. Purple Cow helps you to get the most out of the collaborations and add value to your business through TikTok Creative Market Place.

Display Ads

Turn audience emotional and tangible engagement to drive your brand impact by making every second count with TikTok Focused View. Our TikTok ad management team helps you optimally use the brand-new advertising objective to increase ad recall, improvement in CPVs, increase average watch time and purchase intent.

When TikTok allows you to immerse viewers who are truly interested in your brand, product, or service, it is up to you to keep them focused for long to achieve the desired results. Purple Cow’s team of creative minds can help your eCommerce products get that attention that ultimately end in conversions.

Display Ads

Take your eCommerce beyond your marketing objectives with TikTok end-to-end automated Smart Performance Campaigns. Purple Cow helps you reach your unique and real audience that matters to your business with creative assets that also boost the acquisition of new customers. Our experts guide you to adopt the next-gen advertising solution based on machine learning to improve campaign results effortlessly.

Our TikTok Smart Performance Campaign services run A/B test campaigns to show how much you can lower your CPA and increase purchase actions. Purple Cow believes in encouraging its clients to grab the opportunities in advance to stay ahead of their peers at every stage.

Display Ads

Strengthen your brand’s presence on TikTok with Purple Cow’s Advertising Strategies and Solutions. We create content entertaining the generation Z and younger Millennials who are most active on TikTok. Making creativity our top priority, our team supports your business to get the desired visibility across the globe with enthralling video ads that are appealing not only to Gen Z but also to those who grew up watching the funniest TV commercials of all times.

Purple Cow supercharges your TikTok campaigns with versatile strategies based on current trends, performance analytics, competitor analysis, best hashtags, scarcity tactics, user-generated content, loyal influencer partnerships, and much more.


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience


goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays

digital talk // tiktok ads

Explore Insights on TikTok Ads in our blogs—propelling businesses to viral success.


“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

It’s possible that TikTok advertising could become a major eCommerce platform in the future. TikTok has a large and rapidly growing user base, and it has already shown that it can drive significant engagement for brands through its unique short-form video format.

There are several reasons why eCommerce businesses should consider using TikTok advertising:

  • Large and engaged user base: TikTok has over 1 billion active monthly users and a majority of them are under 30 years old, which is a prime demographic for many eCommerce businesses.
  • Unique short-form video format: TikTok’s format allows businesses to showcase their products in an engaging and creative way, which can help to drive engagement and sales.
  • Shoppable live streams and in-app purchases: These features allow businesses to sell products directly to users within the TikTok app, making it easy for users to purchase products they see in videos.
  • Influencer marketing: TikTok has a large number of influencers that have a large following, working with them can help your brand reach a wider audience, and drive more sales.
  • Cost-effective: TikTok advertising can be cost-effective compared to other platforms, allowing you to reach a large number of people without breaking the bank.
  • Analytics and measurement: TikTok provides detailed analytics and measurements, which allow businesses to track the performance of their ads and optimize them for better results.

Overall, TikTok advertising can be a valuable addition to an eCommerce business’s marketing strategy and help to reach new customers and drive more sales.

TikTok Shopping is a set of features that allows eCommerce businesses to promote and sell their products directly within the TikTok app. Some of the groundbreaking features include:

  • Shoppable live streams: These allow businesses to conduct live streams where they can showcase their products and let users purchase them directly within the app.
  • Product catalogs: Businesses can link their product catalogs to their TikTok account and create native product tags that can be added to videos. These tags allow users to view product details and purchase the item directly from the video.
  • In-app purchase: TikTok allow user to purchase the item they viewed on video directly within the TikTok app using the credit card they added, without redirecting them to another website.
  • TikTok Shop: A special section on the app where users can browse products from different businesses and make purchases directly from within the app.
  • Brand Takeovers: this is a highly visible ad format that allows brands to launch full-screen ads and videos to appear when a user opens the TikTok app, these ads are highly visual and can be highly effective at driving engagement and sales.
  • Shopping from creators: TikTok creators can also set-up their own shop and feature products that they like and use, adding personal recommendations for the product.

eCommerce companies can benefit from TikTok advertising in several ways:

  • Increased brand awareness: TikTok’s large and engaged user base can help to increase brand awareness and reach a wider audience.
  • Increased website traffic: TikTok ads can drive users to the company’s website, increasing traffic and potentially leading to more sales.
  • Direct sales: With the ability to sell products directly within the TikTok app, eCommerce companies can make it easy for users to purchase their products and increase conversions.
  • Influencer marketing: Collaborating with popular TikTok creators can help eCommerce companies to reach new audiences and boost brand credibility.
  • Targeted marketing: TikTok’s advertising platform allows businesses to target specific demographics, such as age and location, which can help to ensure that the ads are reaching the right audience.
  • Personalization: TikTok’s in-app shopping and video capabilities allows businesses to create personalize and creative video contents that will make the ad stand out.
  • Analytics and Measurement: TikTok provides detailed analytics and measurements, which allow eCommerce companies to track the performance of their ads and optimize them for better results.

TikTok offers several different types of ads that eCommerce businesses can use to promote their products or services:

  • In-feed videos: These are videos that appear in users’ feeds, similar to the videos posted by users they follow. These videos can be up to 60 seconds long and can include a call-to-action to direct users to a website or landing page.
  • Brand Takeovers: This is a highly visible ad format that allows a brand’s full-screen video or image to appear when a user opens the TikTok app.
  • Hashtag Challenge: This type of ad allows businesses to create a branded hashtag challenge, encouraging users to create their own videos using the hashtag. This is a good way to increase engagement and brand awareness.
  • Branded Lenses: This allows businesses to create interactive and playful filters that users can use on their videos. This can be a good way to increase engagement and create a fun, playful brand image.
  • In-app shopping: This feature allows businesses to promote and sell their products directly within the TikTok app, using shoppable live streams and in-app purchases, which can make it easy for users to purchase products they see in videos.
  • Branded Content: This type of ad allows businesses to collaborate with popular TikTok creators to create sponsored content that promotes their products or services. This can help to reach new audiences and increase brand credibility.
  • Re-engagement: This type of campaign targets users that already interacted with your brand, for example, visited your website, this way it will increase the chances of conversion.

TikTok offers several ad formats, including In-feed videos, branded hashtag challenges, and branded effects. An agency can help you choose the right format to reach your target audience and drive conversions.

A digital advertising agency can help you create a successful TikTok advertising campaign by conducting research on your target audience, developing a creative strategy, and creating ads that resonate with users. They can also help you with targeting and optimization to ensure your ads reach the right people.

TikTok offers several ad formats, including In-feed videos, branded hashtag challenges, and branded effects. An agency can help you choose the right format to reach your target audience and drive conversions.

A digital advertising agency can help you optimize your TikTok advertising campaign for your ecommerce business by conducting research, developing a creative strategy, and creating ads that resonate with users. They can also help you with targeting and optimization to ensure that your ads reach the right people and drive conversions.

Partnering with a TikTok advertising agency can help eCommerce businesses maximize their sales by providing expert guidance and support in the following ways:

  • Platform expertise: A TikTok advertising agency will have a team of experts who understand the platform and its features, and know how to create and run effective advertising campaigns on the platform.
  • Targeted audience: The agency can help you to target specific demographics, such as age and location, which can help to ensure that the ads are reaching the right audience, and maximize the results.
  • Ad creation: A agency will have the resources and expertise to create high-quality and engaging video ads that will stand out on the platform and drive more conversions.
  • Measuring and Optimization: They will have access to the analytics and measurement tools of TikTok, will use them to optimize your campaigns, and adjust strategies to maximize results.
  • Influencer Marketing: They can help identify the most suitable influencers for your brand, creating a well-rounded campaign by targeting influencers with a large following and a good fit for your product.
  • Cost-effective: A agency will have experience and resources in creating, running and optimizing ads, this can help you save on time, money and also avoid common mistakes, making the whole process more cost-effective.

Overall, a TikTok advertising agency can help eCommerce businesses navigate the platform and create effective advertising campaigns that drive more sales. They can provide valuable insights and expertise, as well as help you to save time and resources.