MAP Enforcement

Protect your Brand’s Reputation with

Regular Monitoring and AuditsTechnology-Driven Real-Time AlertsProof of MAP ViolationsGlobal Market Adaptation ToolsSwift Enforcement ActionsEscalation Management Systems

Precision in pricing, power in protection—choose our MAP solutions.


We’re In Business

10+ years

In-House Expertise

80+ Ninjas

Ads Spend Managed


Revenue Generated


Google PPC/CPC Advertising

Get the dual advantage of Purple Cow’s manual and automated MAP monitoring services. We manually check, re-check, contact, and follow up with retailers to ensure that they are advertising products as per the set MAP. Besides, we deploy price monitoring tools that automatically gather your products’ data and pricing on different marketplaces across the globe and deliver it to you whenever needed.

Google PPC/CPC Advertising

Keeping track of the MAP violations, the Purple Cow’s team helps you send notices asking the retailers to comply with the MAP policies. Subsequently, our team also communicates on your behalf with those violating industry norms to set things straight. Moreover, our automation of MAP violation tracking supports your brand enormously by instantly addressing the violations wherever they are done.

Display Network Campaigns

Establish clear communication channels about your MAP policies to reap the benefits. We help your retailers adhere to the MAP policies, enhancing transparency and trust in your brand. Moreover, we also adjust the MAP policies supporting the new product launches. Subsequently, we also maintain clear communication of the policies with the retailers to clear the old or existing stock and even harness the goodwill.

Responsive Search Ads(RSAs)

Equip with the proofs of violations for a better MAP enforcement. With time-stamped screenshots and other information, Purple Cow’s MAP enforcement services notify of violations as they occur. We continuously track and alert you to price changes on any marketplace in real-time so that you can communicate and stop the infractions by reversing the price disruptions more authentically with the data.

Dynamic Search Ads (DSAs)

Communicate effectively with your retailers to comply with MAP policies. By periodically informing your brand’s retailers of the most recent modifications to the rules and guidelines, Purple Cow helps you maintain a better relationship with them. We also constantly remind the dual advantages of abiding by the MAP policies. Subsequently, our expert team cautions the violators through letters, emails, and legal notices by intimating the repercussions of noncompliance with MAP policies.

Display Ads

Keep the evidence readily accessible to enforce penalties for repeated MAP violators. Purple Cow supports you in tracking prior infractions so that repeated offenses are not overlooked. We deploy automated systems to flag the repeat offenses and strategically let the retailers know that you are not a pushover to accept the repeated violations and strictly adhere to the MAP policy henceforth.


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience


goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays

digital talk // MAP ENFORCEMENT

Unlock effective MAP strategies in our blogs—navigate complexities, stay competitive, and safeguard brand integrity.


“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

Minimum Advertised Price (MAP) enforcement is a pricing strategy used by manufacturers and distributors to control the minimum price at which their products can be advertised by retailers. The goal of MAP enforcement is to prevent price erosion, maintain brand image and protect authorized resellers from being undersold by unauthorized resellers.

Retailers who agree to follow a manufacturer’s MAP policy typically do so in exchange for support and promotional incentives from the manufacturer. In eCommerce, manufacturers and distributors enforce MAP by monitoring advertised prices on online marketplaces, retailers’ websites and social media platforms, and taking action against those who violate the agreed-upon prices.

MAP enforcement in eCommerce differs from brick-and-mortar retail in several ways:

  • Online marketplaces: In eCommerce, manufacturers and distributors have to monitor prices on a wider range of platforms, including online marketplaces, retailers’ websites, and social media. This makes it more challenging for them to enforce MAP compared to brick-and-mortar retail where they only have to monitor prices in physical stores.
  • Dynamic pricing: Online retailers can use dynamic pricing algorithms to adjust prices in real-time based on demand and competition. This makes it harder for manufacturers to monitor and enforce MAP in eCommerce.
  • Global reach: eCommerce allows retailers to reach a global audience, making it harder for manufacturers to monitor and enforce MAP agreements across borders.
  • Greater price transparency: The internet enables consumers to easily compare prices, making it harder for retailers to offer prices below MAP without being noticed.
  • Greater number of resellers: The ease of starting an e-commerce business means more resellers and more likely violations of MAP agreements.

Overall, enforcing MAP in eCommerce is generally considered more difficult than in brick-and-mortar retail due to the increased complexity and volume of online sales channels.

The consequences for violating Minimum Advertised Price (MAP) agreements in eCommerce can vary depending on the manufacturer or distributor’s policies and the severity of the violation. Some common consequences include:

  • Warning: A manufacturer or distributor may issue a warning to a retailer found to be in violation of a MAP agreement.
  • Suspension of sales: A manufacturer or distributor may suspend a retailer’s ability to purchase or sell their products.
  • Termination of agreement: A manufacturer or distributor may terminate a retailer’s agreement to sell their products.
  • Legal action: In severe cases, a manufacturer or distributor may take legal action against a retailer for violating a MAP agreement.
  • Loss of incentives: Retailers who violate MAP agreements may lose access to promotional incentives, such as co-op advertising, discounts, and other marketing support.
  • Damage to reputation: Retailers who violate MAP agreements may damage their reputation with the manufacturer or distributor, making it difficult to establish future business relationships.

Minimum Advertised Price (MAP) enforcement in eCommerce can have different impacts on consumers and small businesses, depending on how it is implemented. Here are a few ways it could potentially impact them:

  • Consumers: MAP enforcement can potentially lead to higher prices for consumers, as retailers may be unable to offer discounts below the agreed-upon minimum advertised price. However, MAP enforcement can also help to maintain brand image and prevent price erosion, which can ultimately benefit consumers in the long run.
  • Small businesses: Small businesses may find it difficult to compete with larger retailers when it comes to pricing, as they may not have the same resources or buying power to negotiate lower prices with manufacturers and distributors. Some small business owners may feel that they are at a disadvantage when it comes to competing on price, which can harm their business. However, some small businesses may also benefit from MAP enforcement if they are authorized resellers and thus, protected from being undersold by unauthorized resellers.
  • Unauthorized resellers: Unauthorized resellers may be impacted the most by MAP enforcement, as they may not be able to sell products at prices below the agreed-upon minimum advertised price. This could lead to a loss of business for unauthorized resellers.

We develop and implement processes to monitor and enforce MAP policies, including monitoring and tracking advertised prices across all channels. We promptly implement any changes or updates to MAP policies requested by the client.

We promptly address any violations of MAP policies and work with the client to rectify the issue. We use a combination of manual checks and technology to monitor MAP compliance across all channels, including online and offline.

We work with clients to understand the unique MAP enforcement needs for each international market and implement strategies to ensure compliance.

We measure the success of MAP enforcement initiatives through metrics such as compliance rate, pricing consistency, and customer satisfaction.

  • Review the MAP agreement: Review the MAP agreement you have with the manufacturer or distributor to understand the specific terms and conditions that apply to the dispute.
  • Communicate with the manufacturer or distributor: Contact the manufacturer or distributor to discuss the dispute and try to resolve it amicably. Be prepared to provide evidence of any alleged violations and explain your actions.
  • Review the evidence: Gather any relevant evidence to support your case, such as screenshots of advertised prices, sales data, and communications with the manufacturer or distributor.
  • Seek mediation: If the dispute cannot be resolved through direct communication, consider seeking mediation with a neutral third party, such as a trade association or a professional mediator.
  • Legal action: As a last resort, consider taking legal action if the dispute cannot be resolved through other means. However, before taking this step, it is important to understand the legal risks and costs of going to court.
  • Follow the manufacturer or distributor’s guidelines: Many manufacturers or distributors have a clear guideline on how they handle disputes, and it’s best to follow those guidelines.

We develop and implement separate processes for MAP enforcement for B2B and B2C sales channels, taking into account the unique requirements of each. We work with multi-brand ecommerce businesses to understand the unique MAP enforcement needs for each brand and implement strategies to ensure compliance.