Map Enforcement

Ecommerce MAP MonitoringMAP Violation TrackingMAP Policy ManagementProof of MAP ViolationsProactive CommunicationRepeat Offenders Tracking

Protect your Brand’s Reputation with Robust MAP Enforcement Solutions!

We’re In Business

10+ years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45M+

Revenue Generated

$3.73B+

THE SECRET INGREDIENT // OUR TAILORED MANAGED SERVICES!
Google PPC/CPC Advertising

Ecommerce MAP Monitoring

Get the dual advantage of Purple Cow’s manual and automated MAP monitoring services. We manually check, re-check, contact, and follow up with retailers to ensure that they are advertising products as per the set MAP. Besides, we deploy price monitoring tools that automatically gather your products’ data and pricing on different marketplaces across the globe and deliver it to you whenever needed.

Google PPC/CPC Advertising

MAP Violation Tracking

Keeping track of the MAP violations, the Purple Cow’s team helps you send notices asking the retailers to comply with the MAP policies. Subsequently, our team also communicates on your behalf with those violating industry norms to set things straight. Moreover, our automation of MAP violation tracking supports your brand enormously by instantly addressing the violations wherever they are done.

Display Network Campaigns
MAP Policy Management

Establish clear communication channels about your MAP policies to reap the benefits. We help your retailers adhere to the MAP policies, enhancing transparency and trust in your brand. Moreover, we also adjust the MAP policies supporting the new product launches. Subsequently, we also maintain clear communication of the policies with the retailers to clear the old or existing stock and even harness the goodwill.

Responsive Search Ads(RSAs)
Proof of MAP Violations

Equip with the proofs of violations for a better MAP enforcement. With time-stamped screenshots and other information, Purple Cow’s MAP enforcement services notify of violations as they occur. We continuously track and alert you to price changes on any marketplace in real-time so that you can communicate and stop the infractions by reversing the price disruptions more authentically with the data.

Dynamic Search Ads (DSAs)
Proactive Communication

Communicate effectively with your retailers to comply with MAP policies. By periodically informing your brand’s retailers of the most recent modifications to the rules and guidelines, Purple Cow helps you maintain a better relationship with them. We also constantly remind the dual advantages of abiding by the MAP policies. Subsequently, our expert team cautions the violators through letters, emails, and legal notices by intimating the repercussions of noncompliance with MAP policies.

Display Ads
Repeat Offenders Tracking

Keep the evidence readily accessible to enforce penalties for repeated MAP violators. Purple Cow supports you in tracking prior infractions so that repeated offenses are not overlooked. We deploy automated systems to flag the repeat offenses and strategically let the retailers know that you are not a pushover to accept the repeated violations and strictly adhere to the MAP policy henceforth.

WE DELIVER SUCCESS //  WHAT WILL YOUR SUCCESS LOOK LIKE?

135%↑
eCommerce Conversion Rate
converting more means less effort to generate traffic
48.17%↑
Average Order Value (AoV)
getting more out of each conversion
150%↑
Mobile Traffic
delivering better digital customer experience

THE BUZZ // OUR CLIENTS LOVE US!

WHY US? // OUR SUCCESS STORIES

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results.

View all success stories

Digital Customer Experience Defined for a New York based start-up

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

ProAudioStar – modernizing 13 year old eCommerce system

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

Retail Store Development Integration

360 eCommerce Solutions, eCommerce Turn-Key Solutions, Magento

DIGITAL TALK // STILL THINKING WHAT TO SAY!

Stay up to date on all that is digital advertising, the latest trends in pay-per-click (ppc) management, and what’s happening in all of our digital endeavors.

Amazon Seller Central (3P), Amazon Vendor Central (1P)

Posted on Dec 24, 2022

Amazon Brand Registry 2.0: A Comprehensive Guide for Brand Owners

Are you a brand owner looking to protect your intellectual property and improve your product listings on Amazon? Amazon Brand Registry 2.0 may be the solution you're looking for. In this blog post, we'll provide a comprehensive overview of Amazon Brand Registry 2.0, including its key features, benefits, and challenges. We'll also walk you through the process of enrolling in Amazon Brand Registry 2.0 and offer some final thoughts on whether it's right for your brand.

Amazon Ads

Posted on Dec 24, 2022

Amazon Ads Management: What to Expect in 2023?

As Amazon's ad business continues to grow, advertisers are seeking out ways to optimize their campaigns and get the most out of their ad spend. But what does the future hold for Amazon Ads Management? In this article, we take a deep dive into the current state of the industry and make predictions about where it will be in the next year, 2023.

Digital Advertising

Posted on Dec 23, 2022

How To Take The Headache Out Of Digital Advertising

Digital Advertising can be a daunting and overwhelming task for businesses, but it doesn't have to be. In this blog post, we'll cover how to identify your target audience, set clear goals, choose the right channels, create effective ad copy and visuals, optimize your budget, and track and analyze your efforts to ensure the success of your digital advertising campaigns.

Amazon Ads, Digital Advertising

Posted on Dec 20, 2022

What is Amazon Ads?

Amazon Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products on the Amazon marketplace and reach a highly targeted audience. With Amazon Ads, businesses have the opportunity to increase their return on advertising spend (ROAS) and decrease their advertising cost of sale (ACOS) by targeting specific keywords and demographics. In addition, Amazon Ads can help businesses increase their lifetime value (LTV) by driving more traffic to their product listings and increasing their visibility on the Amazon marketplace.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

Amazon Posts: Best Practices & Strategies with Examples

Amazon Posts are not a new Amazon marketing tool, they were launched in October 2019. This image-led browsing tool (still in Beta version) is available for sellers enrolled in Amazon Brand Registry, vendors, and agencies representing vendors, and is still FREE.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

FBA Labels: Manufacturer’s vs Amazon Barcode | Updated for 2022

Have you ever wondered how Amazon barcodes differ from a manufacturer’s barcode? In this article, we dive into the differences between the two, how they are used on the Amazon Seller Central platform and what kind of difference they make at Amazon’s warehouses.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

Everything You Need to Know About Amazon’s Level Reserve

As an Amazon seller, having your money held in ‘Amazon Account Level Reserve’ is much more common than you might think. Amazon Account Level Reserve is the amount of money reserved to ensure you have enough funds to fulfill any financial obligations not covered by delivery date-based reserve policies.

Amazon Seller Central (3P), Amazon Vendor Central (1P)

Posted on Aug 4, 2022

Pricing Strategy for Amazon Sellers: How Pricing Affects Sales

When it comes to online selling, pricing is everything. Get it wrong, and you could be selling your products for less than they’re worth, or worse – not selling them at all. Get it right, and you could be making a lot of money. We’ll explore how pricing affects sales on Amazon.

eBay

Posted on May 29, 2022

Sales Tax on eBay: Questions Answered for eBay Sellers

First, the Supreme Court ruling in South Dakota v. Wayfair meant that states could require sellers to collect taxes based on sales rather than just physical presence. Most states quickly took advantage and introduced new “economic nexus” laws.

MarketPlace/Channel Management, Uncategorized

Posted on May 29, 2022

13 leading marketplaces in North America

In 2018 in the U.S. alone, total ecommerce sales on marketplaces are worth $473 billion, with a projected increase to as much as $526 billion in the next year. According to data from the U.S. Census Bureau, in the first quarter of 2018 ecommerce accounted for 9.3 percent of total sales in this country.

WHAT THEY SAY’IN? // CLIENT TESTIMONIALS

“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

What is Minimum Advertised Price (MAP) enforcement in eCommerce?

Minimum Advertised Price (MAP) enforcement is a pricing strategy used by manufacturers and distributors to control the minimum price at which their products can be advertised by retailers. The goal of MAP enforcement is to prevent price erosion, maintain brand image and protect authorized resellers from being undersold by unauthorized resellers.

Retailers who agree to follow a manufacturer’s MAP policy typically do so in exchange for support and promotional incentives from the manufacturer. In eCommerce, manufacturers and distributors enforce MAP by monitoring advertised prices on online marketplaces, retailers’ websites and social media platforms, and taking action against those who violate the agreed-upon prices.

MAP enforcement in eCommerce differs from brick-and-mortar retail in several ways:

  • Online marketplaces: In eCommerce, manufacturers and distributors have to monitor prices on a wider range of platforms, including online marketplaces, retailers’ websites, and social media. This makes it more challenging for them to enforce MAP compared to brick-and-mortar retail where they only have to monitor prices in physical stores.
  • Dynamic pricing: Online retailers can use dynamic pricing algorithms to adjust prices in real-time based on demand and competition. This makes it harder for manufacturers to monitor and enforce MAP in eCommerce.
  • Global reach: eCommerce allows retailers to reach a global audience, making it harder for manufacturers to monitor and enforce MAP agreements across borders.
  • Greater price transparency: The internet enables consumers to easily compare prices, making it harder for retailers to offer prices below MAP without being noticed.
  • Greater number of resellers: The ease of starting an e-commerce business means more resellers and more likely violations of MAP agreements.

Overall, enforcing MAP in eCommerce is generally considered more difficult than in brick-and-mortar retail due to the increased complexity and volume of online sales channels.

The consequences for violating Minimum Advertised Price (MAP) agreements in eCommerce can vary depending on the manufacturer or distributor’s policies and the severity of the violation. Some common consequences include:

  • Warning: A manufacturer or distributor may issue a warning to a retailer found to be in violation of a MAP agreement.
  • Suspension of sales: A manufacturer or distributor may suspend a retailer’s ability to purchase or sell their products.
  • Termination of agreement: A manufacturer or distributor may terminate a retailer’s agreement to sell their products.
  • Legal action: In severe cases, a manufacturer or distributor may take legal action against a retailer for violating a MAP agreement.
  • Loss of incentives: Retailers who violate MAP agreements may lose access to promotional incentives, such as co-op advertising, discounts, and other marketing support.
  • Damage to reputation: Retailers who violate MAP agreements may damage their reputation with the manufacturer or distributor, making it difficult to establish future business relationships.

Minimum Advertised Price (MAP) enforcement in eCommerce can have different impacts on consumers and small businesses, depending on how it is implemented. Here are a few ways it could potentially impact them:

  • Consumers: MAP enforcement can potentially lead to higher prices for consumers, as retailers may be unable to offer discounts below the agreed-upon minimum advertised price. However, MAP enforcement can also help to maintain brand image and prevent price erosion, which can ultimately benefit consumers in the long run.
  • Small businesses: Small businesses may find it difficult to compete with larger retailers when it comes to pricing, as they may not have the same resources or buying power to negotiate lower prices with manufacturers and distributors. Some small business owners may feel that they are at a disadvantage when it comes to competing on price, which can harm their business. However, some small businesses may also benefit from MAP enforcement if they are authorized resellers and thus, protected from being undersold by unauthorized resellers.
  • Unauthorized resellers: Unauthorized resellers may be impacted the most by MAP enforcement, as they may not be able to sell products at prices below the agreed-upon minimum advertised price. This could lead to a loss of business for unauthorized resellers.

We develop and implement processes to monitor and enforce MAP policies, including monitoring and tracking advertised prices across all channels. We promptly implement any changes or updates to MAP policies requested by the client.

We promptly address any violations of MAP policies and work with the client to rectify the issue. We use a combination of manual checks and technology to monitor MAP compliance across all channels, including online and offline.

We work with clients to understand the unique MAP enforcement needs for each international market and implement strategies to ensure compliance.

We measure the success of MAP enforcement initiatives through metrics such as compliance rate, pricing consistency, and customer satisfaction.

  • Review the MAP agreement: Review the MAP agreement you have with the manufacturer or distributor to understand the specific terms and conditions that apply to the dispute.
  • Communicate with the manufacturer or distributor: Contact the manufacturer or distributor to discuss the dispute and try to resolve it amicably. Be prepared to provide evidence of any alleged violations and explain your actions.
  • Review the evidence: Gather any relevant evidence to support your case, such as screenshots of advertised prices, sales data, and communications with the manufacturer or distributor.
  • Seek mediation: If the dispute cannot be resolved through direct communication, consider seeking mediation with a neutral third party, such as a trade association or a professional mediator.
  • Legal action: As a last resort, consider taking legal action if the dispute cannot be resolved through other means. However, before taking this step, it is important to understand the legal risks and costs of going to court.
  • Follow the manufacturer or distributor’s guidelines: Many manufacturers or distributors have a clear guideline on how they handle disputes, and it’s best to follow those guidelines.

We develop and implement separate processes for MAP enforcement for B2B and B2C sales channels, taking into account the unique requirements of each. We work with multi-brand ecommerce businesses to understand the unique MAP enforcement needs for each brand and implement strategies to ensure compliance.