Social Media Marketing

Delivering results with unique social media strategies.

Lower Ad Costs & CompetitionDecrease Customer Acquisition Cost (CAC)Lead Generation StrategiesEphemeral Content ManagementIncreased Return on Investment (ROI)Improve Sales Conversion Rate

Partner with us for a smooth sail on the digital sea of opportunities.


We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

Google PPC/CPC Advertising

Content stands like a fort wall in the success of every business, and it is crucial in communicating your brand value. An expert way of doing it establishes trust along with awareness. Our team matches your needs unleashing the power of great content. We infuse different ideas to make your content distinct, contextual, and relevant to your brand.

Besides high CTR, Purple Cow is here to help you with ad copies that create a unique brand identity for your eCommerce business.

Google PPC/CPC Advertising

Our research paves the way to come up with customized and comprehensive solutions to understand your audience. Our team has not only the expertise and experience to play for you win big, but we also have tools that strengthen your overall social media presence.

From demographic research to keyword research, Purple Cow is proactive in observing the ever-changing trends, conversions, and competition surrounding your brand.

Display Network Campaigns

Connect with people to generate interest in your company or brand and expand it with eye-catching creatives. Purple Cow is known for creatives that tell stories, triggering emotions and excitement about brands. We explore more creative ways to engage your audience, and prospects and develop leads. Importantly, our creative brains keep shining your brand on the social space with constant improvisations based on the latest trends that turn the tide for your eCommerce store, brand, or business in driving consistent awareness and sales.

Responsive Search Ads(RSAs)

Stand out from the plethora of competitors with a brilliant social media strategy. Purple Cow is best known for innovative tactics that play well in the ever-changing world of social media. All it does is with dynamic and customized strategies tailored for different businesses. We analyze what is holding you back from having a ball against your competitors. Then, we gradually inject powerful strategies that speak loud and help you sell more online.

Dynamic Search Ads (DSAs)

Entitle your business to explore the new horizon of growth with proper analytics on your social media marketing campaign. Purple Cow gives a clear picture of what is working and what is not for your brand. We spend more time and help you spend less by equipping your campaign with powerful insights that get twice the results. Besides, we also do A/B testing to determine what content, design, CTA, etc. are performing best in the current scenario. Furthermore, we provide regular reports on ad performance to ensure that your campaign is running in alignment with your business goals.

Display Ads

Get maximum visibility, engagement, and conversions with Purple Cow’s paid social media boosting. Whether it is promoting your brand on Facebook, YouTube, Instagram, Twitter, Pinterest, TikTok, or Snapchat, Purple Cow gives the best ROI in multiple folds for every dollar you spend.


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience


goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays


Curated to empower your brand with latest Social Media strategies and insights.


“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

It’s important to consider which social media platforms your target audience is most active on. For example, if your products appeal to a younger demographic, you may want to focus on platforms like Instagram and TikTok. If you sell professional or B2B products, LinkedIn may be a better fit.

The frequency of your posts will depend on the platform you’re using and your audience. As a general rule, it’s a good idea to post regularly (at least once per week) to maintain visibility and engagement with your followers. However, be mindful not to oversaturate your followers’ feeds with too many posts in a short period of time.

There are several ways you can use social media to drive traffic to your eCommerce website:

  • Share links to your website or specific products on your social media profiles
  • Use social media ads to target specific audiences and direct them to your website
  • Include links to your website in your social media bio or profile description
  • Collaborate with influencers or other businesses to promote your products on social media

You can use a variety of content to promote your eCommerce products on social media, including:

  • Product photos and videos
  • Customer reviews and testimonials
  • Behind-the-scenes looks at your business or products
  • Educational or informative content related to your products
  • Special promotions or discounts

There are several metrics you can use to measure the success of your social media marketing for eCommerce, including:

  • Website traffic from social media sources
  • Number of social media followers
  • Engagement (likes, comments, shares) on your social media posts
  • Sales or conversions generated from social media traffic
  • Return on investment (ROI) of your social media ad campaigns.

An effective social media marketing strategy for eCommerce should include:

  • Clearly defined goals and objectives
  • A target audience and customer avatar
  • A content calendar and plan for posting regular, valuable content
  • A plan for engagement and interacting with followers
  • A strategy for using social media ads, if relevant
  • Regular measurement and analysis of performance to inform future strategy

Some social media platforms, such as Facebook and Instagram, have built-in eCommerce features that allow businesses to sell products directly through their profiles. This can be an effective way to make it easy for customers to purchase your products without leaving the platform.

  • Social media is a great way to build customer loyalty for your eCommerce business. Some strategies you can use include:
  • Responding to customer inquiries and complaints in a timely and professional manner
  • Sharing valuable content that educates or entertains your audience
  • Running social media contests or giveaways to encourage engagement
  • Offering special promotions or discounts to your social media followers
  • Negative comments or reviews on social media can be challenging for any business, but it’s important to address them in a professional and constructive manner. Some tips for handling negative feedback include:
  • Responding promptly and publicly, but not engaging in arguments or personal attacks
  • Acknowledging the customer’s concerns and apologizing if appropriate
  • Offering to resolve the issue privately, if possible
  • Using the opportunity to learn from the feedback and improve your business

Yes, you can outsource your social media marketing to a specialized agency or freelancer. This can be a cost-effective way to get expert help with your social media strategy, content creation, and engagement. Just be sure to do your research and choose a reputable provider who understands your business and target audience.