Brand/Product Launch

Market ResearchProduct Launch StrategyCustomer Identification Retention StrategiesSharper Marketing StrategyStrong Social Proof

Create that curiosity before launching a brand or product!

We’re In Business

10+ years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45M+

Revenue Generated

$3.73B+

THE SECRET INGREDIENT // OUR TAILORED MANAGED SERVICES!
Google PPC/CPC Advertising

Market Research

Understand customer’s needs, potential risks, opportunities and determine the feasibility before launching your product or brand. Purple Cow’s market research services does extensive research about your product, your industry, consumers and competitors to help you successfully plunge into the market without any hiccups.

Google PPC/CPC Advertising

Product Launch Strategy

Get quick growth and traction with proven Purple Cow’s product launch strategy. We have expertise and tools to study, research and implement the methods and approach that penetrate your brand or product to different arenas by thoroughly evaluating your competitive zone.

Google PPC/CPC Advertising

Customer Identification

Identify your real customers and their needs to launch your brand or products on world’s largest eCommerce marketplaces with Purple Cow’s customer identification services. We study and know your audience through surveys, feedback and other multiple methods to identify your potential customers.

Responsive Search Ads(RSAs)
Retention Strategies

Experience exponential ROI for your eCommerce business with Purple Cow’s bespoke retention strategies. Personalizing the interactions while responding to customers queries and grievances on various platforms including social media, PCIS helps you increase customer retention and there by ROI. Besides, we keep customers in the loop on latest launches, encourage customers ideas, user generated content and assure post purchase support.

Dynamic Search Ads (DSAs)
Sharper Marketing Strategy

Build awareness and drive demand with sharper marketing strategy at launch. Purple Cow creates trust around your brand prior going to the market by exceptionally incorporating influencer marketing, promoting user generated content (UGC), highlighting guest content, partnering with complementary brands, conducting surveys, and much more.

Display Ads
Strong Social Proof

Convert your future customers to buy your products creating strong social proof before and after launch. Purple Cow builds belief around your product before launch through expert recommendations, certifications, beta-testers. Subsequently, we facilitate customer reviews, ratings, trust badges, awards, and testimonials from experts post launch to establish your brand.

WE DELIVER SUCCESS //  WHAT WILL YOUR SUCCESS LOOK LIKE?

135%↑
eCommerce Conversion Rate
converting more means less effort to generate traffic
48.17%↑
Average Order Value (AoV)
getting more out of each conversion
150%↑
Mobile Traffic
delivering better digital customer experience

THE BUZZ // OUR CLIENTS LOVE US!

WHY US? // OUR SUCCESS STORIES

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results.

View all success stories

Digital Customer Experience Defined for a New York based start-up

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

ProAudioStar – modernizing 13 year old eCommerce system

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

Retail Store Development Integration

360 eCommerce Solutions, eCommerce Turn-Key Solutions, Magento

DIGITAL TALK // STILL THINKING WHAT TO SAY!

Stay up to date on all that is digital advertising, the latest trends in pay-per-click (ppc) management, and what’s happening in all of our digital endeavors.

Amazon Seller Central (3P), Amazon Vendor Central (1P)

Posted on Dec 24, 2022

Amazon Brand Registry 2.0: A Comprehensive Guide for Brand Owners

Are you a brand owner looking to protect your intellectual property and improve your product listings on Amazon? Amazon Brand Registry 2.0 may be the solution you're looking for. In this blog post, we'll provide a comprehensive overview of Amazon Brand Registry 2.0, including its key features, benefits, and challenges. We'll also walk you through the process of enrolling in Amazon Brand Registry 2.0 and offer some final thoughts on whether it's right for your brand.

Amazon Ads

Posted on Dec 24, 2022

Amazon Ads Management: What to Expect in 2023?

As Amazon's ad business continues to grow, advertisers are seeking out ways to optimize their campaigns and get the most out of their ad spend. But what does the future hold for Amazon Ads Management? In this article, we take a deep dive into the current state of the industry and make predictions about where it will be in the next year, 2023.

Digital Advertising

Posted on Dec 23, 2022

How To Take The Headache Out Of Digital Advertising

Digital Advertising can be a daunting and overwhelming task for businesses, but it doesn't have to be. In this blog post, we'll cover how to identify your target audience, set clear goals, choose the right channels, create effective ad copy and visuals, optimize your budget, and track and analyze your efforts to ensure the success of your digital advertising campaigns.

Amazon Ads, Digital Advertising

Posted on Dec 20, 2022

What is Amazon Ads?

Amazon Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products on the Amazon marketplace and reach a highly targeted audience. With Amazon Ads, businesses have the opportunity to increase their return on advertising spend (ROAS) and decrease their advertising cost of sale (ACOS) by targeting specific keywords and demographics. In addition, Amazon Ads can help businesses increase their lifetime value (LTV) by driving more traffic to their product listings and increasing their visibility on the Amazon marketplace.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

Amazon Posts: Best Practices & Strategies with Examples

Amazon Posts are not a new Amazon marketing tool, they were launched in October 2019. This image-led browsing tool (still in Beta version) is available for sellers enrolled in Amazon Brand Registry, vendors, and agencies representing vendors, and is still FREE.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

FBA Labels: Manufacturer’s vs Amazon Barcode | Updated for 2022

Have you ever wondered how Amazon barcodes differ from a manufacturer’s barcode? In this article, we dive into the differences between the two, how they are used on the Amazon Seller Central platform and what kind of difference they make at Amazon’s warehouses.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

Everything You Need to Know About Amazon’s Level Reserve

As an Amazon seller, having your money held in ‘Amazon Account Level Reserve’ is much more common than you might think. Amazon Account Level Reserve is the amount of money reserved to ensure you have enough funds to fulfill any financial obligations not covered by delivery date-based reserve policies.

Amazon Seller Central (3P), Amazon Vendor Central (1P)

Posted on Aug 4, 2022

Pricing Strategy for Amazon Sellers: How Pricing Affects Sales

When it comes to online selling, pricing is everything. Get it wrong, and you could be selling your products for less than they’re worth, or worse – not selling them at all. Get it right, and you could be making a lot of money. We’ll explore how pricing affects sales on Amazon.

eBay

Posted on May 29, 2022

Sales Tax on eBay: Questions Answered for eBay Sellers

First, the Supreme Court ruling in South Dakota v. Wayfair meant that states could require sellers to collect taxes based on sales rather than just physical presence. Most states quickly took advantage and introduced new “economic nexus” laws.

MarketPlace/Channel Management, Uncategorized

Posted on May 29, 2022

13 leading marketplaces in North America

In 2018 in the U.S. alone, total ecommerce sales on marketplaces are worth $473 billion, with a projected increase to as much as $526 billion in the next year. According to data from the U.S. Census Bureau, in the first quarter of 2018 ecommerce accounted for 9.3 percent of total sales in this country.

WHAT THEY SAY’IN? // CLIENT TESTIMONIALS

“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

How do I launch a brand product for an eCommerce business?

  • Research and develop the product: Understand the market and customer needs, and create a product that meets those needs.
  • Build a website or online store: Create an online platform where customers can purchase the product.
  • Develop a marketing strategy: Create a plan for how to promote the product, such as through social media, email marketing, or influencer partnerships.
  • Create product listings and photography: Prepare high-quality images and descriptions of the product to use in online listings.
  • Launch the product: Make the product available for purchase and begin promoting it through your marketing channels.
  • Monitor and adjust: Track sales and customer feedback and make adjustments to your product or marketing strategy as needed.

It’s also good to have a plan for handling customer service and returns, and to have a plan for scaling up or diversifying your product line over time.

We approach market research by conducting competitor analysis, customer surveys, focus groups, and other research methods to gather information on target audience, market trends, and competition.

We develop messaging and positioning for a new brand or product launch by conducting research on target audience and market trends, and creating unique and compelling messaging that accurately represents the brand or product.

A successful product launch on an eCommerce platform typically involves a combination of several factors, such as:

  • A well-researched and well-designed product: A product that meets a specific need or solves a specific problem for the target customer is more likely to be successful.
  • A clear value proposition: Customers need to understand the unique value of the product and how it is different from similar products on the market.
  • Strong product photography and descriptions: High-quality images and detailed product descriptions can help customers understand the product and make a purchase decision.
  • A well-executed marketing strategy: A strong marketing strategy that reaches the target audience and effectively communicates the value of the product is crucial for driving sales.
  • Good customer service and support: Being able to provide good customer service and support can help to build customer loyalty and positive word-of-mouth.
  • Scalability: Having a plan for scaling up production and supply chain logistics can help the business to meet the demand for the product and avoid stockouts.
  • Continual monitoring and optimization: Keeping track of sales and customer feedback, and making adjustments to the product, marketing, and customer service as needed, can help to ensure the long-term success of the product.

Key performance indicators (KPIs) for a product launch on an eCommerce business may include:

  • Sales: the number of units sold and total revenue generated
  • Traffic: the number of visitors to the website or landing page
  • Conversion rate: the percentage of visitors who make a purchase
  • Average order value: the average dollar amount spent per transaction
  • Return on investment (ROI): the profitability of the product launch
  • Customer satisfaction: feedback and ratings from customers who purchased the product
  • Social media engagement: the level of engagement on social media platforms related to the product launch
  • Bounce rate: the percentage of visitors who leave the website or landing page without taking any action
  • Time on site: the average amount of time visitors spend on the website or landing page.

It is important to note that the specific KPIs for a product launch will depend on the goals and objectives of the business and the product being launched.

  • Failing to conduct market research: Make sure there is a demand for your product and that it fills a gap in the market.
  • Not having a clear target audience: Knowing your target audience is crucial for creating effective marketing campaigns and tailoring your product to their needs.
  • Not having a clear brand identity: Your brand should have a consistent look, feel, and message across all platforms.
  • Not having a mobile-friendly website: Many eCommerce transactions are now made on mobile devices, so it’s essential that your website is optimized for them.
  • Not having a clear pricing strategy: Determine your costs and set prices that will allow you to make a profit while still being competitive.
  • Not having a solid fulfillment and shipping plan: Make sure you can deliver your products to customers on time and at a reasonable cost.
  • Not having a plan for customer service: Be prepared to handle customer inquiries and issues promptly and efficiently.
  • Not having a plan for retargeting and remarketing: Retargeting and remarketing can be effective in bringing customers back to your website and increasing sales.
  • Not testing your website and checkout process: Test your website and checkout process to ensure they are user-friendly and free of errors.
  • Not having a plan for scaling: As your business grows, be prepared to scale your operations to meet the increased demand.

There are a few key indicators that can help you determine if your brand or product has been successfully launched on an eCommerce store:

  • Sales: The most obvious indicator of success is sales. If your products are selling well and you are seeing a steady increase in revenue, then your launch has been successful.
  • Traffic: Another key indicator is website traffic. If your website is receiving a high volume of traffic, it is likely that your brand or product is gaining visibility and awareness.
  • Social media engagement: Social media engagement is another good indicator of success. If your brand or product is receiving a lot of likes, shares, and comments on social media platforms, it’s a good sign that people are taking notice.
  • Positive reviews: Positive reviews from customers can be a strong indicator of success. If customers are leaving positive feedback on your website or on other review sites, it’s a good sign that your brand or product is resonating with them.
  • Repeat customers: Repeat customers are a strong indicator of customer satisfaction and loyalty. If you’re seeing a high percentage of repeat customers, it’s likely that your brand or product is meeting their needs and expectations.
  • Brand awareness: If you are getting a lot of brand mentions and people talking about your product, this is a good indicator of brand awareness, which is a key component of success in e-commerce.
  • Return on Investment (ROI) If you are able to see a positive return on investment from your e-commerce launch, this is another good indicator that your launch has been successful.

We handle post-launch campaigns to drive continued growth and sales by developing ongoing marketing strategies that are aligned with the brand or product goals, and implementing tactics such as email marketing, retargeting, and content marketing.

We handle product launches in multiple markets or regions by conducting market research in each target market, and developing targeted launch campaigns that are customized for each market.

We handle product launches for highly specialized or technical products by conducting extensive research on the target audience and market, and developing targeted launch campaigns that accurately represent the product and its unique features and benefits.