Go To Market Essentials

Drive demand from the outset with ‘Go Get’ GTM Strategy.

Market UnderstandingClear Value PropositionSales and Marketing AlignmentDistribution ChannelsDigital StrategyOnline Reputation ManagementAnalytics and Performance Monitoring

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Google PPC/CPC Advertising

Aggregate your eCommerce product data in a structured manner with Purple Cow’s Catalog Management Services. We help you organize and categorize product catalogs effectively. Besides managing and updating product listings, we improve the accuracy and consistency of your product images, descriptions, and information to enhance the customer experience.

Google PPC/CPC Advertising

Let your text, imagery, and information bring in more conversions than you expect with Purple Cow’s product content services. Our product content services include creating and managing product-related content, such as product descriptions, images, and videos. Furthermore, we also update existing content and optimize content for search engines and other digital platforms.

Display Network Campaigns

Create ripples in the market before you introduce your product or brand and get immediate results with Purple Cow’s Brand/Product Launch services. We help you plan and execute new product launches or brand introductions based on market research, product development, messaging, marketing, and advertising strategies, ensuring that they are well-positioned in your target markets.

Responsive Search Ads(RSAs)

Enforce, track and measure the MAP compliance by your retailers ensuring zero violations with Purple Cow’s MAP Enforcement services. We track your advertised prices across various channels, identify and address violations of the MAP policy, and work with retailers to ensure compliance, protecting your brand and pricing strategy.

Dynamic Search Ads (DSAs)

Boost your eCommerce AOV (Average Order Value) manifolds with a data-driven, empathetic approach and remarketing tactics of Purple Cow’s UP-Sell and Cross-Sell services. We identify potential up-sell or cross-sell opportunities, develop targeted marketing campaigns to promote your products or services, and train the sales teams to close them.

Dynamic Search Ads (DSAs)

Maximize your ecommerce potential with our Process Improvement services! From user-friendly website design to seamless payment processing, inventory management, and personalized marketing. We also offer customer support, delivery management, data analysis, SEO, and social media engagement to help drive growth and improve business performance. Let us help optimize your end-to-end eCommerce Process!


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience


goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays


Unlock market success in our Go-to-Market Essentials blogs – start reading now!


“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

A go-to-market (GTM) strategy in eCommerce is a plan for how a business will effectively market and sell its products or services to its target customers. This strategy typically includes identifying target markets, positioning the product or service, and developing a pricing strategy. The GTM strategy also includes developing sales channels, such as an eCommerce website or marketplaces like Amazon or Etsy, and creating marketing campaigns to drive traffic and sales. Additionally, a GTM strategy in eCommerce will typically include identifying key metrics to track progress and adjusting the strategy as necessary to optimize results.

Our team has extensive experience in developing and executing go-to-market strategies for ecommerce businesses across a range of industries and sizes. We have a proven track record of delivering results and maximizing ROI for our clients.

We use a combination of qualitative and quantitative research methods to gather data and insights on target audiences, market trends, and competition. This information is then used to inform our go-to-market strategy and ensure that it is based on data-driven insights.

There are several essential things required for an eCommerce business to be successful. Some of these include:

  • A well-designed and user-friendly website: A website that is easy to navigate and has a professional design will help attract and retain customers.
  • Secure payment processing: A secure and reliable payment processing system is essential to ensure that transactions are processed smoothly and customer data is protected.
  • Product or service offerings: Having a variety of products or services to offer customers is crucial to attracting and retaining customers.
  • Inventory management: Efficiently managing inventory is essential to ensure that products are in stock and can be delivered to customers in a timely manner.
  • Marketing and advertising: Marketing and advertising efforts are necessary to attract customers to the eCommerce site and to promote products or services.
  • Customer service: Providing excellent customer service is crucial to building customer loyalty and ensuring that customers have a positive experience with the eCommerce business.
  • Shipping and logistics: Efficient shipping and logistics processes are necessary to ensure that products are delivered to customers on time and in good condition.
  • Data and analytics: Collecting, analyzing, and using data is necessary to track the performance of the eCommerce business and make informed decisions about how to improve it.

There are several eCommerce marketing strategies that can help improve sales, some of the most effective include:

  • SEO: Optimizing your website for search engines can help increase visibility and drive more traffic to your site.
  • Email marketing: Sending targeted and personalized emails to customers and potential customers can help drive sales and repeat business.
  • Social media marketing: Utilizing social media platforms like Facebook, Instagram and Twitter can help increase brand awareness and drive traffic to your site.
  • Influencer marketing: Partnering with influencers in your industry can help increase trust and credibility with your target audience.
  • Content marketing: Creating valuable and informative content can help attract and engage potential customers, and also help with SEO
  • PPC advertising: Using platforms like Google Adwords, Bing Ads, and other PPC platforms can help increase visibility and drive traffic to your site.
  • Retargeting: Retargeting can help bring back customers who have previously visited your website but didn’t make a purchase.
  • Referral marketing: Encourage existing customers to refer friends and family to your site, can help increase brand awareness and drive sales.

Go-to-market (GTM) strategy and Route-to-market (RTM) strategy are related but distinct concepts.

Go-to-market strategy is a plan for how a business will market and sell its products or services to its target customers. It typically includes identifying target markets, positioning the product or service, and developing a pricing strategy. It also includes developing sales channels, such as an eCommerce website or marketplaces, and creating marketing campaigns to drive traffic and sales. A GTM strategy is focused on how a company will reach and acquire new customers.

Route-to-market strategy, on the other hand, is focused on how a company will distribute and sell its products or services to customers once they have been acquired. It includes selecting the appropriate channels and partners to reach customers, and developing strategies for working with those channels and partners. RTM strategy is focused on how a company will retain and grow its existing customer base.

In summary, GTM strategy is about how a company will acquire new customers and RTM strategy is about how a company will retain and grow its existing customer base. Both GTM and RTM strategies are important for a business to be successful and should be closely aligned to achieve optimal results.

B2B eCommerce businesses use a variety of strategies to lock-in customers and increase retention. Some common strategies include:

  • Account management: Assigning dedicated account managers to key customers to build relationships and ensure their needs are met.
  • Customization: Offering customized products or services to meet specific customer needs.
  • Volume discounts: Providing volume discounts to customers who make large or frequent purchases.
  • Long-term contracts: Offering long-term contracts or agreements to customers to lock in future business.
  • Exclusive distribution agreements: Entering into exclusive distribution agreements with key customers to limit the availability of products or services to competitors.
  • Co-branding: Creating co-branded products or services that include both the supplier’s and the customer’s brand names.
  • Collaborative product development: Collaborating with key customers to develop new products or services that meet their specific needs.
  • Partner program: Developing a partner program that rewards customers for referring other businesses to the eCommerce site.
  • Value-added services: Offering value-added services such as training, technical support, and consulting to help customers get the most out of their purchases.
  • Customer loyalty program: Implementing a customer loyalty program that rewards customers for repeat business and encourages them to make more purchases.

A go-to-market (GTM) strategy is typically needed when a business is launching a new product or entering a new market. A GTM strategy is a plan for how the business will effectively market and sell its products or services to its target customers. The strategy helps a business to identify the target market, position the product or service, develop a pricing strategy, and create a plan for reaching and acquiring new customers.

A GTM strategy is also needed when a business experiences a change in its target market, product offerings or its competitive landscape. It is also important when a business wants to expand its reach and acquire new customers.

It’s important to note that a go-to-market strategy is a continuous process and should be regularly reviewed and updated to reflect changes in the market and the business’s objectives. It is also important to measure the performance of the strategy using key performance indicators (KPIs) and make adjustments as needed to optimize results.

Yes, we have a portfolio of successful go-to-market strategies that we have developed for ecommerce businesses across a range of industries. We would be happy to provide case studies and references upon request.

We take a data-driven approach to budget allocation, using insights from market research and campaign performance data to inform our decisions. We prioritize channels and tactics based on their potential impact, alignment with business goals, and cost-effectiveness.