Go To Market Essentials

Catalog ManagementProduct ContentBrand/Product LaunchMAP EnforcementUpsell/Cross-Sell

Mitigate the inherent risk and optimize the potential success while introducing your brand, business or product with ‘Go Get’ Go-To-Market Strategy!

We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

THE SECRET INGREDIENT // OUR TAILORED MANAGED SERVICES!
Google PPC/CPC Advertising

Catalog Management

Aggregate your eCommerce product data in a structured manner with Purple Cow’s Catalog Management Services. We help you organize and categorize product catalogs effectively. Besides managing and updating product listings, we improve the accuracy and consistency of your product images, descriptions, and information to enhance the customer experience.

Google PPC/CPC Advertising

Product Content

Let your text, imagery, and information bring in more conversions than you expect with Purple Cow’s product content services. Our product content services include creating and managing product-related content, such as product descriptions, images, and videos. Furthermore, we also update existing content and optimize content for search engines and other digital platforms.

Display Network Campaigns
Brand/Product Launch

Create ripples in the market before you introduce your product or brand and get immediate results with Purple Cow’s Brand/Product Launch services. We help you plan and execute new product launches or brand introductions based on market research, product development, messaging, marketing, and advertising strategies, ensuring that they are well-positioned in your target markets.

Responsive Search Ads(RSAs)
MAP Enforcement

Enforce, track and measure the MAP compliance by your retailers ensuring zero violations with Purple Cow’s MAP Enforcement services. We track your advertised prices across various channels, identify and address violations of the MAP policy, and work with retailers to ensure compliance, protecting your brand and pricing strategy.

Dynamic Search Ads (DSAs)
Upsell/Cross-Sell

Boost your eCommerce AOV (Average Order Value) manifolds with a data-driven, empathetic approach and remarketing tactics of Purple Cow’s UP-Sell and Cross-Sell services. We identify potential up-sell or cross-sell opportunities, develop targeted marketing campaigns to promote your products or services, and train the sales teams to close them.

Dynamic Search Ads (DSAs)
Process Improvement

Maximize your ecommerce potential with our Process Improvement services! From user-friendly website design to seamless payment processing, inventory management, and personalized marketing. We also offer customer support, delivery management, data analysis, SEO, and social media engagement to help drive growth and improve business performance. Let us help optimize your end-to-end eCommerce Process!

WE DELIVER SUCCESS //  WHAT WILL YOUR SUCCESS LOOK LIKE?

135%↑
eCommerce Conversion Rate
converting more means less effort to generate traffic
48.17%↑
Average Order Value (AoV)
getting more out of each conversion
150%↑
Mobile Traffic
delivering better digital customer experience

THE BUZZ // OUR CLIENTS LOVE US!

WHY US? // OUR SUCCESS STORIES

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results.

View all success stories

Digital Customer Experience Defined for a New York based start-up

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

ProAudioStar – modernizing 13 year old eCommerce system

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

Retail Store Development Integration

360 eCommerce Solutions, eCommerce Turn-Key Solutions, Magento

DIGITAL TALK // STILL THINKING WHAT TO SAY!

Stay up to date on all that is digital advertising, the latest trends in pay-per-click (ppc) management, and what’s happening in all of our digital endeavors.

Amazon Seller Central (3P), Amazon Vendor Central (1P)

Posted on Dec 24, 2022

Amazon Brand Registry 2.0: A Comprehensive Guide for Brand Owners

Are you a brand owner looking to protect your intellectual property and improve your product listings on Amazon? Amazon Brand Registry 2.0 may be the solution you're looking for. In this blog post, we'll provide a comprehensive overview of Amazon Brand Registry 2.0, including its key features, benefits, and challenges. We'll also walk you through the process of enrolling in Amazon Brand Registry 2.0 and offer some final thoughts on whether it's right for your brand.

Amazon Ads

Posted on Dec 24, 2022

Amazon Ads Management: What to Expect in 2023?

As Amazon's ad business continues to grow, advertisers are seeking out ways to optimize their campaigns and get the most out of their ad spend. But what does the future hold for Amazon Ads Management? In this article, we take a deep dive into the current state of the industry and make predictions about where it will be in the next year, 2023.

Digital Advertising

Posted on Dec 23, 2022

How To Take The Headache Out Of Digital Advertising

Digital Advertising can be a daunting and overwhelming task for businesses, but it doesn't have to be. In this blog post, we'll cover how to identify your target audience, set clear goals, choose the right channels, create effective ad copy and visuals, optimize your budget, and track and analyze your efforts to ensure the success of your digital advertising campaigns.

Amazon Ads, Digital Advertising

Posted on Dec 20, 2022

What is Amazon Ads?

Amazon Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products on the Amazon marketplace and reach a highly targeted audience. With Amazon Ads, businesses have the opportunity to increase their return on advertising spend (ROAS) and decrease their advertising cost of sale (ACOS) by targeting specific keywords and demographics. In addition, Amazon Ads can help businesses increase their lifetime value (LTV) by driving more traffic to their product listings and increasing their visibility on the Amazon marketplace.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

Amazon Posts: Best Practices & Strategies with Examples

Amazon Posts are not a new Amazon marketing tool, they were launched in October 2019. This image-led browsing tool (still in Beta version) is available for sellers enrolled in Amazon Brand Registry, vendors, and agencies representing vendors, and is still FREE.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

FBA Labels: Manufacturer’s vs Amazon Barcode | Updated for 2022

Have you ever wondered how Amazon barcodes differ from a manufacturer’s barcode? In this article, we dive into the differences between the two, how they are used on the Amazon Seller Central platform and what kind of difference they make at Amazon’s warehouses.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

Everything You Need to Know About Amazon’s Level Reserve

As an Amazon seller, having your money held in ‘Amazon Account Level Reserve’ is much more common than you might think. Amazon Account Level Reserve is the amount of money reserved to ensure you have enough funds to fulfill any financial obligations not covered by delivery date-based reserve policies.

Amazon Seller Central (3P), Amazon Vendor Central (1P)

Posted on Aug 4, 2022

Pricing Strategy for Amazon Sellers: How Pricing Affects Sales

When it comes to online selling, pricing is everything. Get it wrong, and you could be selling your products for less than they’re worth, or worse – not selling them at all. Get it right, and you could be making a lot of money. We’ll explore how pricing affects sales on Amazon.

eBay

Posted on May 29, 2022

Sales Tax on eBay: Questions Answered for eBay Sellers

First, the Supreme Court ruling in South Dakota v. Wayfair meant that states could require sellers to collect taxes based on sales rather than just physical presence. Most states quickly took advantage and introduced new “economic nexus” laws.

MarketPlace/Channel Management, Uncategorized

Posted on May 29, 2022

13 leading marketplaces in North America

In 2018 in the U.S. alone, total ecommerce sales on marketplaces are worth $473 billion, with a projected increase to as much as $526 billion in the next year. According to data from the U.S. Census Bureau, in the first quarter of 2018 ecommerce accounted for 9.3 percent of total sales in this country.

WHAT THEY SAY’IN? // CLIENT TESTIMONIALS

“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

What is go-to-market strategy in eCommerce?

A go-to-market (GTM) strategy in eCommerce is a plan for how a business will effectively market and sell its products or services to its target customers. This strategy typically includes identifying target markets, positioning the product or service, and developing a pricing strategy. The GTM strategy also includes developing sales channels, such as an eCommerce website or marketplaces like Amazon or Etsy, and creating marketing campaigns to drive traffic and sales. Additionally, a GTM strategy in eCommerce will typically include identifying key metrics to track progress and adjusting the strategy as necessary to optimize results.

Our team has extensive experience in developing and executing go-to-market strategies for ecommerce businesses across a range of industries and sizes. We have a proven track record of delivering results and maximizing ROI for our clients.

We use a combination of qualitative and quantitative research methods to gather data and insights on target audiences, market trends, and competition. This information is then used to inform our go-to-market strategy and ensure that it is based on data-driven insights.

There are several essential things required for an eCommerce business to be successful. Some of these include:

  • A well-designed and user-friendly website: A website that is easy to navigate and has a professional design will help attract and retain customers.
  • Secure payment processing: A secure and reliable payment processing system is essential to ensure that transactions are processed smoothly and customer data is protected.
  • Product or service offerings: Having a variety of products or services to offer customers is crucial to attracting and retaining customers.
  • Inventory management: Efficiently managing inventory is essential to ensure that products are in stock and can be delivered to customers in a timely manner.
  • Marketing and advertising: Marketing and advertising efforts are necessary to attract customers to the eCommerce site and to promote products or services.
  • Customer service: Providing excellent customer service is crucial to building customer loyalty and ensuring that customers have a positive experience with the eCommerce business.
  • Shipping and logistics: Efficient shipping and logistics processes are necessary to ensure that products are delivered to customers on time and in good condition.
  • Data and analytics: Collecting, analyzing, and using data is necessary to track the performance of the eCommerce business and make informed decisions about how to improve it.

There are several eCommerce marketing strategies that can help improve sales, some of the most effective include:

  • SEO: Optimizing your website for search engines can help increase visibility and drive more traffic to your site.
  • Email marketing: Sending targeted and personalized emails to customers and potential customers can help drive sales and repeat business.
  • Social media marketing: Utilizing social media platforms like Facebook, Instagram and Twitter can help increase brand awareness and drive traffic to your site.
  • Influencer marketing: Partnering with influencers in your industry can help increase trust and credibility with your target audience.
  • Content marketing: Creating valuable and informative content can help attract and engage potential customers, and also help with SEO
  • PPC advertising: Using platforms like Google Adwords, Bing Ads, and other PPC platforms can help increase visibility and drive traffic to your site.
  • Retargeting: Retargeting can help bring back customers who have previously visited your website but didn’t make a purchase.
  • Referral marketing: Encourage existing customers to refer friends and family to your site, can help increase brand awareness and drive sales.

Go-to-market (GTM) strategy and Route-to-market (RTM) strategy are related but distinct concepts.

Go-to-market strategy is a plan for how a business will market and sell its products or services to its target customers. It typically includes identifying target markets, positioning the product or service, and developing a pricing strategy. It also includes developing sales channels, such as an eCommerce website or marketplaces, and creating marketing campaigns to drive traffic and sales. A GTM strategy is focused on how a company will reach and acquire new customers.

Route-to-market strategy, on the other hand, is focused on how a company will distribute and sell its products or services to customers once they have been acquired. It includes selecting the appropriate channels and partners to reach customers, and developing strategies for working with those channels and partners. RTM strategy is focused on how a company will retain and grow its existing customer base.

In summary, GTM strategy is about how a company will acquire new customers and RTM strategy is about how a company will retain and grow its existing customer base. Both GTM and RTM strategies are important for a business to be successful and should be closely aligned to achieve optimal results.

B2B eCommerce businesses use a variety of strategies to lock-in customers and increase retention. Some common strategies include:

  • Account management: Assigning dedicated account managers to key customers to build relationships and ensure their needs are met.
  • Customization: Offering customized products or services to meet specific customer needs.
  • Volume discounts: Providing volume discounts to customers who make large or frequent purchases.
  • Long-term contracts: Offering long-term contracts or agreements to customers to lock in future business.
  • Exclusive distribution agreements: Entering into exclusive distribution agreements with key customers to limit the availability of products or services to competitors.
  • Co-branding: Creating co-branded products or services that include both the supplier’s and the customer’s brand names.
  • Collaborative product development: Collaborating with key customers to develop new products or services that meet their specific needs.
  • Partner program: Developing a partner program that rewards customers for referring other businesses to the eCommerce site.
  • Value-added services: Offering value-added services such as training, technical support, and consulting to help customers get the most out of their purchases.
  • Customer loyalty program: Implementing a customer loyalty program that rewards customers for repeat business and encourages them to make more purchases.

A go-to-market (GTM) strategy is typically needed when a business is launching a new product or entering a new market. A GTM strategy is a plan for how the business will effectively market and sell its products or services to its target customers. The strategy helps a business to identify the target market, position the product or service, develop a pricing strategy, and create a plan for reaching and acquiring new customers.

A GTM strategy is also needed when a business experiences a change in its target market, product offerings or its competitive landscape. It is also important when a business wants to expand its reach and acquire new customers.

It’s important to note that a go-to-market strategy is a continuous process and should be regularly reviewed and updated to reflect changes in the market and the business’s objectives. It is also important to measure the performance of the strategy using key performance indicators (KPIs) and make adjustments as needed to optimize results.

Yes, we have a portfolio of successful go-to-market strategies that we have developed for ecommerce businesses across a range of industries. We would be happy to provide case studies and references upon request.

We take a data-driven approach to budget allocation, using insights from market research and campaign performance data to inform our decisions. We prioritize channels and tactics based on their potential impact, alignment with business goals, and cost-effectiveness.