Google Ads Management

Driving results aligned with your goals…

Higher ROASHigher CTRLower CPCImproved Conversion RatesHigher Quality ScoreHigher Click-Through Rates

We create, optimize your Ads for higher conversions.


We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions


Get immediate results with quick and quality traffic by appearing your products or services instantly on the top of the Search Engine Results Page (SERP) with Google PPC/CPC Advertising services. Backed by extensive competitive analysis, effective channel targeting, data-driven campaign monitoring and quality PPC testing, our strategic and powerful PPC campaigns help your business generate revenue with granular control on the budget spend.

Aligning your website landing pages with your ads, we provide enticing CTAs that don’t miss a click. Our team at PCIS are experts in keeping your business or website in the good senses of google. Prioritizing the search intent, we deploy a relevant keyword strategy and optimize landing page user experience for high ad rank decreasing the CPC.

Purple Cow’s Google PPC/CPC Advertising services keep your ultimate business goals on fast-track with Google Ads best practices!

Studies show that more than 50% clicks go to the top three Google search results and you should be there to make a handsome profit. Whether you are looking for leads, web traffic or sales, our successful Google search campaign services get the desired results for your business without breaking the bank. We help your product or service to appear at the top of Google searches with text ads when the customers are actively looking to buy things online. At Purple Cow, our team has expertise, knowledge and tools to pick the right keywords for your campaigns to show up on google search sites (Google Play, the Shopping tab, Google Images, Google Maps, and the Maps app) and also on google search partners, various websites and apps.

We do all the ground work and develop a search network campaign plan that works for your business improving the ROI & CTR .

Target your potential customers and re-engage those who visited your site with captivating ads on the Google Display Network. Our Google advertising strategies help to place your product right before the people who could be your potential customers. We help you take the advantage of what the google display network offers – automated targeting, bidding, and creatives to drive more conversions across YouTube, Gmail, and countless websites and apps with appealing images, headlines, logos, videos, and descriptions.

We deploy all the bid strategies supported by Google Ads to get more impressions and clicks that ultimately deliver more conversions with optimum return on ad spend (ROAS). Our team is having valuable years of experience to set the strategy that best works for you.

Expand your visibility exponentially and get higher click-through rates (CTR) with responsive search ads. Our content developers at Purple Cow can capture the attention of consumers at a single glance when it comes to the headlines and descriptions of your product. Even though Google’s AI capabilities reduce the effort and time you spend on ads, the onus on providing the right headlines, descriptions, and compelling copy that decides the success of responsive search campaigns is still with you and us.

As the precursors in the world of AI-powered next-gen digital advertising, the team at Purple Cow studies all the aspects of your product or business, provide unique and relevant headlines with accurate keywords, clear CTAs and drives your business on the success path targeting wider demographics and locations.

Optimize the content on your website and landing pages to create more opportunities for your business with Dynamic Search Ads (DSAs). Even though Google generates DSAs automatically, you can still have control by optimizing the content. Our experts review your webpage content, sort out the mistakes and fill the gaps to let Google present the most relevant product, service, or offer of you based on the user’s search query.

Expanding the description field to communicate your brand message more clearly, we experiment with Re-marketing Lists for Search Ads (RLSAs), optimize negative keyword lists, and implement Target CPA, Target ROAS, or Enhanced CPC automated bidding strategies. Above all, Purple Cow’s Dynamic Search Ads services provide you with great ad copies driven by human insight with pertinent headlines to increase website traffic, brand awareness, reach, and sales.

Google Display Ads empower your business to target potential customers when they read an article, blog, watch a video or actively browsing online. However, you should come up with a captivating copy to make it work for your business. Purple Cow’s Google Display Advertising services leverage you with captivating visual ads that attract every eyeball to drive more sales and leads. Whether it is a responsive display ad, Gmail ad or an uploaded image ad, our creative minds provide stellar imagery, logos, videos, headlines and descriptions that let Google generate only the finest version of the combination.

Our display advertising strategies harness you the power to win big. Analyzing top performing keywords, smart bid strategies, conversion tracking, narrow targeting along with Similar segments, Custom segments, and In-Market segments including retargeting, we let you reach millions of customers to achieve your business goals.

Push app installs, and encourage in-app actions among your specific target audience with App Promotion Ads on Google’s vast network (Google Play, YouTube, Discover on Google Search, and the Google Display Network). The only thing you have to do is to decide on your marketing goals and our experts at Purple Cow take it forward for you to meet your objectives. Targeting exact locations and different areas, we help you run App campaigns properly and precisely through App install campaigns, App engagement campaigns, and App pre-registration campaigns.

Our creative assets (text, image, video, and HTML5) optimization brings value, identity, and better reach for your apps with effective CPI(cost-per-install), CPA (cost-per-action), and CPpre (cost-per-pre-registration).

Create compelling video ads and attract the customers that matter to your business when they explore YouTube, websites and apps across Google video partners on desktops, mobiles, TV screens and tabs. We convey your brand message effectively through the engaging video ads with sweet, short and personalized experiences being true to your brand voice. Our effective video ads strategies include bid adjustments, target expansion, and relaxation of campaign level restrictions deliver higher view rate at lower CPV.

Precise targeting is our strength when it comes to penetrating your brand to different segments. Our unique and out of the box audience targeting and content targeting methods help you effortlessly reach the new prospects. Purple Cow’s Video Ads services spike your sales with wider reach, more engagement and higher conversions.

We trim videos and tell a crisp story of your brand in 6-seconds to create bumper ads and boost instant sales across google.

If you are running an eCommerce store, make use of the eye-catchy image and text rich ads to appear right at the top of the google search engine. With result-oriented experimental approach, our Google Shopping Ads services use the most advanced tactics to get you quality leads. Whether it is product shopping ads or local inventory ads, our expertise makes a difference in getting you lots of revenue.

An effective ad copy is always the key to invoke emotional response for a purchase. With minor changes, our team optimizes the product feed to help you get higher return on ad spend with increased sales.

Build local trust for your business, receive more calls, and more store traffic with Google’s Local Search Ads. It can be overwhelming for most of the local brick-and-mortar or online business owners to handle everything by themselves. Purple Cow’s Local Search Ads services support such businesses with precise and specified campaigns powered by single keyword Ad Group (SKAG) based structure, refined keyword ad groups, and match types.

We help you refine your targeting based on the radius, vertical, population density, and existence of competitors to come up on google search and google maps.

Connect with your most prospectus customers in the fastest way through Google’s Call-Only Ads and generate quality leads and higher conversions. Your call-only campaign should convince someone to call and that is the key to getting business. We at Purple Cow utilize all the options provided by Google effectively for the searchers to find value in your brand and make that call for an order or a service.

With compelling ad text, location targeting, call-centric keywords, call tracking metrics, retargeting and a big adjustment strategy, Purple Cow helps you to get the full-funnel benefit for your business from call-only ads.

Get the edge over your competitors winning more valuable calls and clicks with Google Smart Ad Strategies. Decide on your marketing objectives and we achieve them for you driving you the traffic, sales, and leads for your business. If you don’t have a smart advertising strategy, it is more unlikely to get a better return on investment (ROI). Our team at Purple Cow helps you reap the full potential of smart ad strategies to work your way up without unnecessary expenditure.

We analyze countless reports, search phrases, and metrics, provide effective call-tracking methods, and schedule your ads that match the peak business hours to bring in more sales.


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience


goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays

digital talk // Google ADS

Empower your brand with our Google Ads blogs—your arsenal to grow your business.


“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

Google Ads allows businesses to target their ads to specific keywords, demographics, and locations, with the goal of driving traffic and sales to their websites. Google Ads operates on a pay-per-click (PPC) model, which means that advertisers are only charged when a user clicks on their ad.

Google Ads ads can appear in a variety of places, including:

  • In the Google search engine results pages (SERPs) when someone searches for a keyword that is relevant to the ad
  • On websites that are part of the Google Ads network, through the use of display ads or Google AdSense
  • On YouTube, through the use of video ads
  • On other Google properties, such as Google Maps and Gmail

Here are some tips for creating an effective Google Ads campaign for your eCommerce business:

  • Identify your target audience
  • Choose a mix of broad and specific keywords to reach a wide range of potential customers
  • Organize your keywords into ad groups based on theme or product category
  • Use strong and descriptive headlines and body copy to grab the attention of potential customers
  • Set up conversion tracking
  • Regularly test different ad copy, keywords, and targeting options to see what works best for your business

Let’s start with some simple definitions of the two:

  • Impressions refer to the number of times an ad is displayed to users.
  • Clicks refer to the number of times a user clicks on an ad.
  • Impressions can indicate the reach of an ad, while clicks can indicate the effectiveness of an ad in attracting and engaging users.
  • Both metrics should be considered in conjunction with each other and with other metrics, such as conversion rate, to assess the overall performance of an advertising campaign.

Negative keywords in Google Ads are words or phrases that you specify to prevent your ad from being triggered by searches that include those terms. For example, if you are selling shoes and you add the negative keyword “free,” your ad will not show up when someone searches for “free shoes.” This can be helpful if you want to exclude certain types of searches from triggering your ad.

A Google advertising agency can help you increase your ROI by creating and managing effective Google Ads campaigns that are tailored to your business goals and budget. They can also use optimization techniques such as A/B testing and conversion rate optimization (CRO) to improve the performance of your ads and website, resulting in a higher return on investment.

While a Google advertising agency primarily focuses on paid advertising, they can also provide some level of support in terms of SEO. They can analyze your website and identify areas of improvement that can help increase your organic search rankings.

A Google advertising agency can help you with mobile advertising by creating and managing mobile-specific ad campaigns that target users on mobile devices. They can also optimize your website for mobile users to ensure that it loads quickly and is easy to navigate, which can help improve your mobile advertising performance.

A Google advertising agency can help you with remarketing by creating and managing remarketing campaigns that target users who have previously visited your website. This can help you increase brand awareness and bring back potential customers who may have abandoned their shopping cart.

A Google advertising agency can help you with local advertising by creating and managing local campaigns that target specific geographic areas. They can also optimize your Google My Business listing to improve your visibility in local search results.

There are several reasons why you might want to hire an agency to manage your Google AdWords account:

  • Expertise: An agency that specializes in AdWords management will have the knowledge and experience to set up and optimize your account for the best results.
  • Time: Managing an AdWords account can be time-consuming, especially if you are not familiar with the platform. An agency can handle the day-to-day management of your account, allowing you to focus on other areas of your business.
  • Efficiency: An experienced AdWords agency will have the tools and processes in place to efficiently manage your account and get the best results.
  • Results: A good agency will be able to help you get a better return on your investment by continuously optimizing your account and targeting the right keywords.
  • Peace of mind: Working with an agency can give you peace of mind, knowing that your AdWords account is in the hands of professionals who are working to get the best results for your business.

Is there more you’d like to know about AdWords? Get in touch with us schedule a quick call