Success Stories: eCommerce SEO

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Keyword ResearcheCommerce Website AnalysiseCommerce SEO StrategyeCommerce Content StrategyeCommerce Store Speed OptimizationLink Building

Our eCommerce Specific Tactics Help Your Products Rank High on Search Results.

We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

THE SECRET INGREDIENT // OUR TAILORED MANAGED SERVICES!
Google PPC/CPC Advertising

Keyword Research

Lay the foundation for your overall eCommerce SEO with our extensive keyword research. Common sense always prevails when targeting your product specific keywords. Using that in abundance, our team crafts a keyword strategy for your product pages based on relevancy, competition, unique potential, search volume, intent, CPC, difficulty, and many more factors.

Our expertise and AI powered tools give a competitive edge over your competitors with new keywords that rank your business high consistently on SERPS.

Google PPC/CPC Advertising

eCommerce Website Analysis

Getting site visits but not enough conversions? Our eCommerce web analytics put an end to your worries! We analyze and test your eCommerce website’s performance based on several factors. Purple Cow deployed the team of industry experts to study the bounce and exit rates, average order value (AOV), monitor traditional eCommerce metrics on a regular basis, and get the full picture of your online store’s performance.

Additionally, we study the psychographics, user personas, and user behavior analytics (UBAs) and make the right changes that ultimately increase your revenue.

Display Network Campaigns
eCommerce SEO Strategy

Squash the hidden barriers of your eCommerce business with Purple Cow’s SEO Strategy and push your competitors to redefine theirs! We prioritize the pages or products that need immediate attention, optimize images, videos, meta titles, and descriptions, communicate your product’s unique selling proposition effectively, focus on reviews, and create a workflow that outwits your competitors. Besides, we simplify your site architecture and enhance the user experience.

Purple Cow believes in uniqueness while building brand value. So, we employ proactive strategies to keep your eCommerce product or business in front of active customers at all times.

Responsive Search Ads(RSAs)
eCommerce Content Strategy

Expand your visibility exponentially and get higher click-through rates (CTR) with responsive search ads. Our content developers at Purple Cow can capture the attention of consumers at a single glance when it comes to the headlines and descriptions of your product. Even though Google’s AI capabilities reduce the effort and time you spend on ads, the onus on providing the right headlines, descriptions, and compelling copy that decides the success of responsive search campaigns is still with you and us.

As the precursors in the world of AI-powered next-gen digital advertising, the team at Purple Cow studies all the aspects of your product or business, provide unique and relevant headlines with accurate keywords, clear CTAs and drives your business on the success path targeting wider demographics and locations.

Dynamic Search Ads (DSAs)
eCommerce Store Speed Optimization

Speed speaks volumes in this era of the digital world. When 40% of customers are impatient to wait for 3 seconds to see your page load, speed does matter for your eCommerce store.

Purple Cow boosts your eCommerce store, page, or website speed beyond your belief. Right from analyzing the drawbacks affecting your eCommerce page speed, we focus on images, videos, web hosting platforms, Content Delivery Networks (CDN), HTML, CSS, Javascript, browser cache, and use tools to spike up your page speed score and thereby maximum conversions.

Display Ads
Link Building

Grow and dominate your industry with effective link-building for your eCommerce store. Purple Cow optimizes your anchor text, highlighting your quality products, and strategic content, adding HTML sitemaps and rectifying internal linking errors so the search engines to trace your eCommerce pages. Importantly, we also deploy the strategy of mutual benefit with the support of prospective link partners to drive more traffic that can be converted into conversions and sales. Along with that, we help you with additional link exchanges, guest posts, and broken link-building strategies that unlock your eCommerce growth potential.

WE DELIVER SUCCESS //  WHAT WILL YOUR SUCCESS LOOK LIKE?

135%↑
eCommerce Conversion Rate
converting more means less effort to generate traffic
48.17%↑
Average Order Value (AoV)
getting more out of each conversion
150%↑
Mobile Traffic
delivering better digital customer experience

THE BUZZ // OUR CLIENTS LOVE US!

WHY US? // OUR SUCCESS STORIES

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results.

View all success stories

Digital Customer Experience Defined for a New York based start-up

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

ProAudioStar – modernizing 13 year old eCommerce system

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

Retail Store Development Integration

360 eCommerce Solutions, eCommerce Turn-Key Solutions, Magento

DIGITAL TALK // STILL THINKING WHAT TO SAY!

Stay up to date on all that is digital advertising, the latest trends in pay-per-click (ppc) management, and what’s happening in all of our digital endeavors.

Amazon Seller Central (3P), Amazon Vendor Central (1P)

Posted on Dec 24, 2022

Amazon Brand Registry 2.0: A Comprehensive Guide for Brand Owners

Are you a brand owner looking to protect your intellectual property and improve your product listings on Amazon? Amazon Brand Registry 2.0 may be the solution you're looking for. In this blog post, we'll provide a comprehensive overview of Amazon Brand Registry 2.0, including its key features, benefits, and challenges. We'll also walk you through the process of enrolling in Amazon Brand Registry 2.0 and offer some final thoughts on whether it's right for your brand.

Amazon Ads

Posted on Dec 24, 2022

Amazon Ads Management: What to Expect in 2023?

As Amazon's ad business continues to grow, advertisers are seeking out ways to optimize their campaigns and get the most out of their ad spend. But what does the future hold for Amazon Ads Management? In this article, we take a deep dive into the current state of the industry and make predictions about where it will be in the next year, 2023.

Digital Advertising

Posted on Dec 23, 2022

How To Take The Headache Out Of Digital Advertising

Digital Advertising can be a daunting and overwhelming task for businesses, but it doesn't have to be. In this blog post, we'll cover how to identify your target audience, set clear goals, choose the right channels, create effective ad copy and visuals, optimize your budget, and track and analyze your efforts to ensure the success of your digital advertising campaigns.

Amazon Ads, Digital Advertising

Posted on Dec 20, 2022

What is Amazon Ads?

Amazon Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products on the Amazon marketplace and reach a highly targeted audience. With Amazon Ads, businesses have the opportunity to increase their return on advertising spend (ROAS) and decrease their advertising cost of sale (ACOS) by targeting specific keywords and demographics. In addition, Amazon Ads can help businesses increase their lifetime value (LTV) by driving more traffic to their product listings and increasing their visibility on the Amazon marketplace.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

Amazon Posts: Best Practices & Strategies with Examples

Amazon Posts are not a new Amazon marketing tool, they were launched in October 2019. This image-led browsing tool (still in Beta version) is available for sellers enrolled in Amazon Brand Registry, vendors, and agencies representing vendors, and is still FREE.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

FBA Labels: Manufacturer’s vs Amazon Barcode | Updated for 2022

Have you ever wondered how Amazon barcodes differ from a manufacturer’s barcode? In this article, we dive into the differences between the two, how they are used on the Amazon Seller Central platform and what kind of difference they make at Amazon’s warehouses.

Amazon Seller Central (3P)

Posted on Aug 4, 2022

Everything You Need to Know About Amazon’s Level Reserve

As an Amazon seller, having your money held in ‘Amazon Account Level Reserve’ is much more common than you might think. Amazon Account Level Reserve is the amount of money reserved to ensure you have enough funds to fulfill any financial obligations not covered by delivery date-based reserve policies.

Amazon Seller Central (3P), Amazon Vendor Central (1P)

Posted on Aug 4, 2022

Pricing Strategy for Amazon Sellers: How Pricing Affects Sales

When it comes to online selling, pricing is everything. Get it wrong, and you could be selling your products for less than they’re worth, or worse – not selling them at all. Get it right, and you could be making a lot of money. We’ll explore how pricing affects sales on Amazon.

eBay

Posted on May 29, 2022

Sales Tax on eBay: Questions Answered for eBay Sellers

First, the Supreme Court ruling in South Dakota v. Wayfair meant that states could require sellers to collect taxes based on sales rather than just physical presence. Most states quickly took advantage and introduced new “economic nexus” laws.

MarketPlace/Channel Management, Uncategorized

Posted on May 29, 2022

13 leading marketplaces in North America

In 2018 in the U.S. alone, total ecommerce sales on marketplaces are worth $473 billion, with a projected increase to as much as $526 billion in the next year. According to data from the U.S. Census Bureau, in the first quarter of 2018 ecommerce accounted for 9.3 percent of total sales in this country.

WHAT THEY SAY’IN? // CLIENT TESTIMONIALS

“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

What is eCommerce SEO and why is it important for my business?

  • eCommerce SEO refers to optimizing an online store to rank higher in search engine results, attracting more organic traffic, and increasing sales.
  • It is important for businesses because a higher search engine ranking can lead to more visibility, traffic, and potential customers, which can ultimately increase sales and revenue.
  • A well-optimized eCommerce website can also provide a better user experience, which can lead to increased customer satisfaction and loyalty.

 

There are several steps you can take to optimize your eCommerce site for SEO:

  • Research and use relevant keywords in your product titles and descriptions.
  • Optimize your product images with descriptive, keyword-rich file names and alt tags.
  • Use a clean and organized site structure, with clear and unique URLs for each page.
  • Use headings and subheadings to break up text and highlight important information.
  • Optimize your site for mobile devices.
  • Make sure your site loads quickly.
  • Use internal linking to help search engines understand the context and relevance of your pages.

There are several ways to improve the visibility of your product pages in search results:

  • Use descriptive, keyword-rich titles and descriptions for your products.
  • Optimize your product images with descriptive file names and alt tags.
  • Use internal linking to help search engines understand the context and relevance of your pages.
  • Use social media and other channels to promote your products and drive traffic to your site.

You can use tools such as Google Analytics to track the success of your eCommerce SEO efforts. Some key metrics to pay attention to include organic traffic, conversion rate, and revenue. You can also use tools such as SEMrush or Ahrefs to track your search rankings and identify areas for improvement.

Some common mistakes to avoid with eCommerce SEO include:

  • Using thin or low-quality content on your product pages.
  • Using irrelevant or spammy keywords.
  • Having a slow-loading site.
  • Having a poorly designed or difficult-to-use site.
  • Not optimizing your site for mobile devices.
  • Not tracking your progress and making data-driven decisions.

Optimizing your eCommerce site for local SEO can help you attract customers in your physical location. Here are a few ways to do this:

  • Include your location, phone number, and business hours on your site.
  • Claim your Google My Business listing and make sure it is up to date.
  • Use local keywords in your titles and descriptions, such as the name of your city or region.
  • Encourage customers to leave reviews on your Google My Business listing and other review sites.
  • Use schema markup to highlight your location and other relevant information to search engines.

With the increasing popularity of voice assistants like Amazon’s Alexa and Google Home, it is important to optimize your eCommerce site for voice search. Here are a few ways to do this:

  • Use long-tail keywords and natural language phrases that are more likely to be used in voice searches.
  • Optimize your site for mobile devices, as voice searches are more likely to be made on smartphones.
  • Use structured data markup to provide search engines with more context about your products and services.
  • Use clear and concise language on your site to make it easier for voice assistants to understand and interpret your content.

If you want to attract customers from other countries, it is important to optimize your eCommerce site for international audiences. Here are a few ways to do this:

  • Translate your site into the languages of your target markets.
  • Use country-specific top-level domains (e.g., .fr for France) or subdomains (e.g., fr.example.com) to indicate the geographical location of your site.
  • Use local currency and payment options to make it easier for international customers to make purchases.
  • Use local keywords and language in your titles and descriptions.
  • Make sure your site loads quickly and is optimized for mobile devices, as these are important factors in many international markets.

Featured snippets and other search result features can help your eCommerce site stand out in the search results and attract more traffic. Here are a few ways to optimize your site for these features:

  • Use clear and concise headings and subheadings to summarize the content of your pages.
  • Use lists and tables to organize your content in a way that is easy for search engines to understand and display.
  • Use structured data markup to provide search engines with more context about your products and services.
  • Monitor the search results for your target keywords and analyze the content of the pages that are currently ranking in the featured snippets to get an idea of what types of content tend to be chosen.

Image search can be an important source of traffic for eCommerce sites, especially those that rely on product images to drive sales. Here are a few ways to optimize your site for image search:

  • Use descriptive, keyword-rich file names for your product images.
  • Use alt tags to describe the content of your images and provide context for search engines.
  • Use high-quality images that are properly sized and optimized for the web.
  • Use structured data markup to provide search engines with more context about your images and products.