In today's digital age, where eCommerce stores are thriving, the significance of Search Engine Optimization (SEO) cannot be overstated. It's the driving force behind your online store's visibility, traffic, and, ultimately, its success.
If you’re still not convinced, consider this: 39% of all eCommerce traffic originates from search engines. That’s a substantial portion of potential customers you can’t afford to ignore. In this article, we will delve into five compelling reasons why SEO is essential for the prosperity of your eCommerce store.
Organic Visibility Enhances the Customer’s Shopping Experience
Google and other search engines serve as gateways to your eCommerce store. According to Forbes, Google’s first-page results alone account for 71% of online search traffic, a figure projected to rise to 92% in the near future. If your eCommerce site doesn’t feature prominently on Google, it’s effectively invisible to potential customers.
Recent developments like “Featured Snippets” and other Google features such as “People also ask for,” “Near Me,” and “Close By” have elevated SEO’s importance. Featured Snippets, in particular, are Google’s way of providing quick answers to users’ queries. They appear in 12.29% of search results, making them even more effective than the coveted #1 ranking. Missing out on top spots in Search Engine Results Pages (SERPs) means your brand is losing a significant portion of potential customers in the early stages of their buying journey.
Boosting Sales Through Increased Website Traffic
A whopping 81% of people conduct online research before making a purchase, and 47% of consumers consume company content before contacting a salesperson. If your company isn’t visible in a highly valued space like that, you’re missing a golden opportunity to influence their purchase decisions.
The consequences of such invisibility are profound:
- You’ll miss out on potential customers.
- Sales will stagnate.
- Competitors will outpace you.
- Even paid campaigns won’t fully instill trust in your brand.
SEO plays a pivotal role in driving sales growth and visibility by ensuring that your website is front and center when potential customers are seeking information or products online.
SEO Trumps Other Marketing Efforts in Terms of Cost-Efficiency
Unlike paid search campaigns, SEO strategies come with no direct costs for traffic, clicks, impressions, or conversions. While maintaining an SEO team or hiring SEO professionals has associated costs, these expenses are relatively minor compared to the potential gains.
Paid campaigns like influencer marketing and pay-per-click (PPC) advertising only produce results as long as the campaign is active. You’ll continue to see results from paid campaigns only as long as you keep spending. This reliance on constant expenditure makes paid campaigns impractical for businesses with tight marketing budgets. In contrast, an effective SEO campaign can sustain itself without incurring additional costs, making it a cost-effective, long-term strategy.
Google’s ever-evolving algorithm introduces new challenges for marketers, like the BERT update, EAT principle, Featured Snippets, and more. These updates require eCommerce brands to stay on top of their SEO game. While SEO is an ongoing process, it offers enduring benefits compared to the temporary gains of paid campaigns.
Achieve 360-Degree Perfection with eCommerce SEO
Achieving top organic rankings on Google necessitates optimizing your eCommerce website from all angles. Google’s algorithms take multiple factors into account when ranking an eCommerce site, such as mobile-friendliness, page loading speed, and security.
In the realm of content, authenticity, meta content, well-placed keywords, rich snippets, and more require meticulous research and delivery from marketing and content teams. This comprehensive approach ensures both your customers and your brand reap the rewards of positive SEO results.
SEO’s Longevity Enhances Marketing Efforts
Organic search results deliver enduring SEO benefits. The longer your eCommerce store maintains a top position, the higher your Click-Through Rate (CTR), leading to improved conversion rates. Paid campaigns, on the other hand, provide short-lived results that revert to previous levels once the budget runs dry.
While SEO requires continuous monitoring and improvement, it builds upon your existing positions. This is in stark contrast to paid campaigns, where each new effort starts from ground zero.
Furthermore, SEO complements other marketing campaigns. When visitors leave your site without making a purchase, paid campaigns, social media platforms, online journals, and other websites can help bring them back. Armed with first-hand information gleaned from SEO efforts, brands can create highly effective retargeting ads and marketing messages.
Helps to Stand out in the Competitive Landscape
The eCommerce arena is fiercely competitive, with countless online stores vying for the attention of potential customers. Without a well-optimized SEO strategy, your store risks getting lost in the crowd. To stand out and thrive, you must continually adapt and evolve your SEO efforts.
Effective SEO ensures that your store appears prominently when customers search for products or services you offer. By consistently optimizing your website, refining your content, and staying up-to-date with industry trends, you can outshine competitors and secure a more significant market share.
Builds Trust and Credibility
In the online shopping world, trust and credibility are paramount. Shoppers are more likely to make purchases from stores they trust. SEO can help you establish and reinforce this trust. When your website consistently appears on the first page of search results, users perceive it as more credible and reliable.
Additionally, SEO encourages you to create high-quality, informative, and relevant content. This content not only ranks well in search engines but also educates and engages your audience. Providing valuable information and addressing customer needs through SEO-driven content enhances your brand’s reputation and fosters trust among potential buyers.
In conclusion, search engines shape people’s decision-making processes across various online actions, from seeking information and finding local stores to obtaining expert advice and discovering products or services. Every online endeavor begins with a search engine query.
Implementing an SEO strategy for your eCommerce store is not an option; it’s a necessity. While SEO demands planning and patience, even a half-hearted attempt is better than none at all. If you’re considering integrating eCommerce SEO into your business, Digital Catalyst is your ideal partner on this transformative journey.
Unlock the full potential of your eCommerce store with Purple Cow! Our expert SEO strategies will skyrocket your online visibility, boost sales, and outshine the competition. With a track record of success, we offer comprehensive eCommerce SEO services that deliver real results. Don’t miss out on the benefits of SEO—partner with Purple Cow today for eCommerce excellence!