Published On: August 19, 2023
3.8 min read

In today's digital age, customer expectations for support are higher than ever. They want to be able to get help quickly and easily, no matter what channel they choose to contact you.

If you want to provide excellent eCommerce customer support, you need to make sure you’re meeting these expectations.

The Importance of Excellent eCommerce Customer Support

Excellent eCommerce customer support can have a number of benefits for your business, including:

  • Increased customer satisfaction
  • Increased sales
  • Improved brand reputation
  • Reduced customer churn

Tips for Providing Excellent eCommerce Customer Support

Be responsive

Get back to customers as quickly as possible, even if it’s just to let them know you’re working on their issue.

  • Set expectations. Let customers know how long they can expect to wait for a response. This will help to manage their expectations and prevent them from becoming frustrated.
  • Use the right channels. Make sure you’re providing support through the channels that your customers prefer. For example, if your customers are mostly millennials, they may prefer to contact you through social media or live chat.
  • Be proactive. Don’t wait for customers to come to you with problems. Reach out to them proactively to see if there’s anything you can help with.

Be helpful

Go the extra mile to help customers solve their problems.

  • Understand the issue. Take the time to understand the customer’s issue before trying to solve it. This will help you to provide a more accurate and helpful response.
  • Be creative. If there’s no obvious solution to the customer’s issue, be creative and come up with a solution that works for them.
  • Be persistent. Don’t give up until you’ve found a solution that the customer is happy with.

Be friendly and professional

Customers should feel like they’re talking to a real person who cares about their needs.

  • Use clear and concise language. Avoid using jargon or technical terms that the customer may not understand.
  • Be respectful. Even if the customer is angry or frustrated, be respectful and professional in your interactions with them.
  • Go the extra mile. Do something unexpected to show the customer that you care about them. For example, you could send them a handwritten thank-you note or a gift card for their next purchase.

Use the right channels

Make sure you’re providing support through the channels that your customers prefer.

  • Identify your customer’s preferred channels. Use surveys, social media, or customer feedback to identify the channels that your customers prefer to use for support.
  • Make it easy to contact you. Provide clear and concise contact information on your website and in your marketing materials.
  • Be available 24/7. If your customers need help at any time of day or night, make sure you’re available to help them.

Track your performance

Measure your customer support metrics so you can see how you’re doing and make improvements where needed.

  • Track your response time. How long does it take you to respond to customer inquiries?
  • Track your resolution rate. How many customer inquiries are you able to resolve to the customer’s satisfaction?
  • Track your customer satisfaction. How satisfied are your customers with your customer support?

Additional Tips

  • Train your staff. Make sure your staff is trained on how to provide excellent customer support. This includes training on how to be responsive, helpful, friendly, and professional.
  • Use customer feedback. Use customer feedback to improve your customer support. This feedback can help you identify areas where you can improve and make changes that will make your customers happier.
  • Be transparent. Be transparent with your customers about the status of their issue. This will help to keep them informed and reduce their frustration.
  • Thank your customers. Take the time to thank your customers for their business and for their feedback. This will show them that you appreciate them and that you’re committed to providing them with excellent customer support.


Providing excellent eCommerce customer support is essential for any business that wants to succeed in today’s digital age. By following these tips, you can ensure that you’re meeting the expectations of your customers and providing them with the support they need.

Your customers expect excellent customer support, and they’re not going to settle for anything less. That’s why you need to provide them with the kind of support that will make them feel like they’re talking to a real person who cares about their needs.

With Purple Cow, you can provide your customers with the kind of support they deserve. Our team of experts is available 24/7 to help you with anything from product questions to shipping issues. We’re also committed to providing friendly, helpful, and professional support that will leave your customers feeling satisfied.

So what are you waiting for? Contact Purple Cow today and start providing your customers with the kind of support they deserve.

About the Author: Faisal Haneef

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