Published On: May 2, 2023
2.8 min read

In today's world, where social media has become an integral part of our lives, influencer marketing is playing a significant role in promoting brands and products. With the rise of eCommerce, influencers can help businesses increase their online sales by creating influencer-generated content (IGC) that resonates with their audience. In this blog post, we will explore how businesses can leverage IGC to boost their eCommerce sales.

What is Influencer-Generated Content (IGC)?

Influencer-generated content refers to any form of content created by an influencer that promotes a brand or product. This content can take various forms, such as blog posts, social media posts, videos, or podcasts. The main objective of IGC is to create content that is engaging and relatable to the influencer’s audience while promoting a product or brand.

Why is IGC Important for ECommerce Sales?

IGC has become a popular marketing tool for eCommerce businesses due to its ability to engage customers and drive sales. IGC is more effective than traditional forms of advertising because it is created by influencers who have a loyal following and a strong influence over their audience. When an influencer creates content promoting a brand or product, their followers can see and share it, increasing the brand’s exposure and reach.

Here are some tips on how businesses can leverage IGC to boost their eCommerce sales:

Identify the Right Influencers

The first step in leveraging IGC is to identify the right influencers who can promote your brand and products to their audience. Especially, look for influencers who have a strong following in your niche and whose audience matches your target market. You can use tools like BuzzSumo or Hootsuite to find relevant influencers.

Set Clear Guidelines and Goals

Before working with an influencer, it is essential to set clear guidelines and goals for the content they create. This includes the type of content, messaging, and tone that should be used in the content. It is also important to set specific goals for the campaign, such as the number of clicks, conversions, or sales you want to achieve.

Create Engaging Content

Once you have identified the right influencers and set clear guidelines and goals, it’s time to create engaging content. Especially, the content should be tailored to the influencer’s audience and should be creative and visually appealing. You can work with the influencer to create content that is authentic and resonates with their followers.

Share the Content Across Different Channels

To get the most out of IGC, businesses should share the content created by the influencer across different channels. This includes social media, email marketing, and on their website. Sharing the content across different channels will increase its reach and exposure, leading to more clicks and conversions.

Monitor and Analyze the Results

Finally, it is essential to monitor and analyze the results of the campaign to determine its effectiveness. Simultaneously, use tools like Google Analytics to track the performance of the content, such as the number of clicks, conversions, and sales. This will help you identify what worked well and what needs improvement for future campaigns.


Influencer-generated content can be a powerful tool for businesses looking to boost their eCommerce sales. By identifying the right influencers, setting clear guidelines and goals, creating engaging content, sharing it across different channels, and monitoring the results, businesses can leverage IGC to increase their online sales. With the right strategy and approach, IGC can be a game-changer for businesses looking to grow their eCommerce sales in today’s digital age.

Looking to boost your eCommerce sales? Leverage influencer-generated content! Purple Cow supports you to identify the right influencers, create engaging content, and share it across different channels to increase your brand’s exposure and reach to drive sales. Don’t miss out on this game-changing marketing tool in today’s digital age! Contact Us Now!

About the Author: Faisal Haneef

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