Published On: May 23, 2023
3.7 min read

As an Amazon seller, you know how crucial it is to provide excellent customer service and fulfill orders promptly. However, managing inventory, shipping, and handling customer service can be time-consuming and expensive. That's where Fulfillment by Amazon (FBA) comes in.

FBA is a service offered by Amazon that allows sellers to store their products in Amazon’s fulfillment centers, and Amazon handles the shipping, handling, and customer service. In this blog, we’ll explore the benefits of using FBA for your Seller Central business.

Faster Shipping and Improved Customer Satisfaction

One of the most significant benefits of using FBA is faster shipping and improved customer satisfaction. With FBA, Amazon handles the shipping and handling, ensuring that orders are fulfilled quickly and efficiently. This not only reduces shipping costs but also improves customer satisfaction. Customers are more likely to return to your store if they receive their orders promptly and in excellent condition.

Amazon Prime Eligibility

Another significant advantage of using FBA is that your products become eligible for Amazon Prime. Prime members receive free two-day shipping on eligible products, and they are more likely to purchase from sellers who offer Prime shipping. By using FBA, you can attract more Prime customers and increase your sales.

Increased Buy Box Eligibility

Winning the Buy Box is crucial for increasing sales on Amazon. The Buy Box is where customers can add items to their cart or make a purchase, and it appears as a highlighted box on the right-hand side of the product detail page. Amazon’s algorithm considers several factors when awarding the Buy Box, including price, shipping time, seller rating, and fulfillment method. Amazon prioritizes FBA sellers when awarding the Buy Box as they can fulfill orders faster and more efficiently. By using FBA, you can increase your chances of winning the Buy Box and increasing your sales by up to 90%.

Reduced Shipping Costs

Shipping costs can be a significant expense for Amazon sellers, especially if they are fulfilling orders themselves. By using FBA, you can reduce your shipping costs significantly. Amazon has negotiated discounted rates with major shipping carriers, and they handle the shipping and handling, which reduces your shipping costs.

Improved Inventory Management

Managing inventory can be a challenging and time-consuming task for Amazon sellers. By using FBA, you can improve your inventory management significantly. Amazon stores your products in their fulfillment centers, and they handle the picking, packing, and shipping. This not only reduces your workload but also ensures that your products are always in stock and available for sale.

Access to Amazon’s Customer Service

Another significant benefit of using FBA is access to Amazon’s customer service. Amazon handles all customer service inquiries, including returns and refunds. This not only saves you time but also ensures that your customers receive excellent customer service. Amazon has a reputation for providing exceptional customer service, and this can improve your overall brand image and customer loyalty.

International Shipping

If you’re looking to expand your business internationally, FBA can help. Amazon has fulfillment centers in several countries, and they handle international shipping, customs clearance, and local customer service. By using FBA, you can expand your business globally and tap into new markets.

Multi-Channel Fulfillment

FBA also offers multi-channel fulfillment, which allows you to fulfill orders from other sales channels, including your own website. With multi-channel fulfillment, you can store your products in Amazon’s fulfillment centers and fulfill orders from multiple sales channels, including Amazon, your website, and other marketplaces. This not only saves you time but also ensures that your customers receive their orders quickly and efficiently.


Using FBA can significantly benefit your Seller Central business. With faster shipping, improved customer satisfaction, Amazon Prime eligibility, increased Buy Box eligibility, reduced shipping costs, improved inventory management access to Amazon’s customer service, international shipping, and multi-channel fulfillment, FBA offers a comprehensive solution to many of the challenges faced by Amazon sellers. By using FBA, you can focus on growing your business and providing excellent products, while Amazon handles the logistics and customer service. This not only saves you time and money but also improves your overall brand image and customer loyalty. So if you’re looking to take your Amazon business to the next level, consider using FBA and see the benefits for yourself.

Looking to take your Seller Central business to the next level? Look no further than Purple Cow‘s Fulfillment by Amazon (FBA) services. With faster shipping, reduced costs, improved inventory management, and access to Amazon’s customer service, FBA can revolutionize the way you do business. Plus, with increased Buy Box eligibility and Amazon Prime eligibility, you can attract more customers and increase your sales. Let Purple Cow’s Amazon Seller Central Management Services help you succeed with FBA.

About the Author: Faisal Haneef

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