Published On: May 23, 2023
4.5 min read

In the world of eCommerce, content is king. The product descriptions, images, and overall presentation of your online store can make or break your success. With so much competition out there, it's important to stand out from the crowd with compelling and effective product content.

However, there are certain dos and don’ts that every eCommerce business owner should be aware of. In this blog, we’ll explore these guidelines and how they can impact your sales.

eCommerce Product Language

DO: Use clear and concise language

When it comes to product content, simplicity is key. Customers want to know exactly what they’re buying and what to expect from the product. Use short and straightforward sentences to describe the features, benefits, and specifications of your products. Avoid using technical jargon or confusing language that could turn off potential customers.

DON’T: Overuse superlatives

While it may be tempting to describe your products as the “best,” “amazing,” or “unbeatable,” overusing these types of superlatives can actually harm your credibility. Customers are savvy and can see through overly hyped language. Instead, focus on providing specific details and benefits of the product that will resonate with your target audience.

Images in Product Content

DO: Include high-quality images

Visuals are a powerful tool in eCommerce, and including high-quality images of your products can greatly enhance your sales. Use multiple images that showcase the product from different angles and in different lighting. Make sure the images are clear and show the product in detail. Including lifestyle images of the product in use can also help customers envision themselves using the product.

DON’T: Use low-quality images

On the flip side, using low-quality or blurry images can have a negative impact on your sales. Customers want to see the product clearly and in detail, and using poor-quality images can make them question the quality of the product itself. Ensure that your images have high resolution and appear professionally shot.

Information of a Product

DO: Provide accurate product information

One of the most important aspects of product content is providing accurate information. This includes product dimensions, weight, materials, and any other relevant specifications. Customers want to know exactly what they’re buying and what to expect when the product arrives. Make sure all of your information is accurate and up-to-date.

DON’T: Use misleading information

Using misleading information can harm your credibility and lead to negative reviews and customer dissatisfaction. Make sure all of your information is honest and accurate. Don’t make exaggerated claims about the product that aren’t true. Instead, focus on providing specific details and benefits that are honest and accurate.

Review & Testimonials

DO: Use customer reviews and testimonials

Including customer reviews and testimonials can greatly enhance your product content. It provides social proof that the product is worth buying and can build trust with potential customers. Ensure that you incorporate both positive and negative reviews to present a well-rounded viewpoint.

DON’T: Ignore negative reviews

While it may be tempting to only include positive reviews, ignoring negative reviews can actually harm your credibility. Customers want to see an honest representation of the product and its potential drawbacks. Use negative reviews as an opportunity to address customer concerns and improve your product.

SEO Optimization

DO: Optimize for search engines

Optimizing your product content for search engines can greatly enhance your visibility and increase your sales. Incorporate relevant keywords in your product titles and descriptions to enhance your search engine rankings. Make sure your content is easy to read and includes relevant information that potential customers are searching for.

DON’T: Stuff keywords

While using keywords is important for search engine optimization, overusing them can harm your credibility and lead to penalties from search engines. Use keywords naturally in your content and make sure they fit within the context of the product description.

The Power of eCommerce Product Content in Driving Sales

Research shows that effective product content can have a significant impact on sales. In fact, according to a study by Salsify, 87% of shoppers rate product content as extremely or very important when making a purchase decision. Additionally, 50% of consumers have returned a product because it didn’t match the description, indicating the importance of accurate and detailed product information.

Furthermore, research from Nielsen Norman Group found that customers are more likely to read product content when it’s presented in bullet points or short paragraphs. Using short sentences and bullet points can make your content more scannable and easier to digest, leading to increased engagement and sales.

In terms of search engine optimization, research by SEMrush found that eCommerce websites with higher-quality product descriptions and more detailed content tended to rank higher in search results. By using relevant keywords and providing detailed product information, you can increase your visibility and attract more potential customers to your website.


Effective eCommerce product content is essential for driving sales and building credibility with potential customers. Hence, by following the dos and don’ts outlined in this blog, you can create content that resonates with your target audience and improves your online visibility. Moreover, remember to keep your language clear and concise, use high-quality images, provide accurate information, and optimize for search engines. By creating compelling and effective product content, you can differentiate your brand and succeed in the competitive eCommerce landscape.

Stand out in the eCommerce landscape with Purple Cow’s expert product content services. Our team of experienced writers and designers can help you create content that engages your audience, drives sales, and improves your online visibility. With clear and concise language, high-quality images, and accurate product information, you can differentiate your brand and stand out from the competition. Let Purple Cow help you achieve eCommerce success.

About the Author: Faisal Haneef

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