Published On: May 23, 2023
Categories: eCommerce Support
2.9 min read

In today's competitive eCommerce landscape, providing top-notch technical support is essential for the success of any online business. However, not all support strategies are created equal. In this blog, we will explore the best practices and pitfalls of eCommerce technical support, including dos and don'ts that will help you build a better customer experience and improve your brand's reputation.

Do: Prioritize customer communication

One of the most critical components of providing excellent eCommerce technical support is prioritizing customer communication. Your customers want to feel heard and understood, and it’s your job to make sure they know you are there for them. Responding to customer inquiries and concerns in a timely and empathetic manner is crucial to building trust and loyalty.

Don’t: Ignore customer feedback

Ignoring customer feedback is a recipe for disaster in the world of eCommerce. By listening to your customers and addressing their concerns, you can improve your products, services, and customer support. Make sure you have a system in place to collect and respond to customer feedback, whether it’s through email, social media, or another channel.

Do: Provide self-help resources

Many customers prefer to troubleshoot issues on their own rather than contacting support. By providing self-help resources like FAQs, how-to guides, and video tutorials, you can empower your customers to find solutions to their problems quickly and easily. This not only improves the customer experience but also reduces the workload on your support team.

Don’t: Rely solely on automated responses

While automated responses can be helpful for addressing common issues quickly, they should not be the only form of communication with your customers. Using automated responses exclusively can make your customers feel like they are not valued, and they may become frustrated with the lack of personalized support.

Do: Offer multiple support channels

Different customers prefer to communicate through different channels. Some may prefer email, while others may prefer live chat or phone support. By offering multiple support channels, you can meet your customers where they are and make it easy for them to get the help they need.

Don’t: Make customers jump through hoops

If a customer needs technical support, they should be able to access it quickly and easily. Don’t make them jump through hoops to get the help they need. Ensure that your support team is easy to contact, and that customers can access self-help resources without difficulty.

Do: Train your support team

Your support team is the face of your eCommerce business, and they need to be trained to handle customer inquiries and concerns professionally and empathetically. Make sure your support team is knowledgeable about your products and services, as well as your support processes and procedures. Provide ongoing training to keep them up-to-date on the latest technologies and best practices.

Don’t: Overpromise and underdeliver

Overpromising and underdelivering is a surefire way to lose the trust and loyalty of your customers. Make sure you are realistic about what you can deliver in terms of support, and communicate clearly with your customers about what they can expect. If you can’t meet a customer’s needs, be honest with them and offer alternative solutions.


Providing top-notch eCommerce technical support is essential for building customer trust, loyalty, and satisfaction. By following these dos and don’ts, you can create a support strategy that meets your customers’ needs and sets your eCommerce business up for success. Remember to prioritize communication, provide self-help resources, offer multiple support channels, and train your support team to handle inquiries and concerns professionally and empathetically.

Looking for expert eCommerce technical support? Look no further than Purple Cow. Our team of experienced technicians is ready to provide you with top-notch service that will keep your online store running smoothly. Trust us to handle all your technical support needs, so you can focus on growing your business. Contact us today to learn more.

About the Author: Faisal Haneef


Stay up to date on all that is digital advertising, the latest trends in pay-per-click (ppc) management, and what’s happening in all of our digital endeavors.