Published On: May 25, 2023
3.2 min read

When it comes to eCommerce, product images are everything. Consumers rely heavily on visual cues when making purchase decisions, and the colors used in product images can play a significant role in influencing those decisions.

In this blog post, we’ll explore the psychology of color in eCommerce product images, and how businesses can use color to their advantage to increase sales and improve customer engagement.

The Power of Color

Color has a powerful effect on human emotions and behavior, and it is used extensively in marketing and advertising to influence consumer behavior. Research has shown that color can impact the way people perceive products, influence their moods, and even affect their decision-making processes.

Color also plays a critical role in eCommerce, where it can impact everything from website design to product images. In fact, studies have shown that consumers are more likely to remember a product image than its name or description, and that color can account for up to 85% of the reason why people decide to buy a product.

Understanding the Psychology of Color

Different colors can evoke different emotions and moods in people, and it’s important for eCommerce businesses to understand the psychology of color when choosing which colors to use in their product images. Here are some common colors and the emotions they are often associated with:

Red: This color is often associated with passion, excitement, and urgency. It can be a powerful tool for grabbing attention and creating a sense of urgency in consumers.

Blue: Trust, security, and stability are commonly linked with the color blue. It’s a popular choice for eCommerce businesses that want to convey a sense of professionalism and reliability.

Green: Green symbolizes growth, health, and nature. It can be an effective choice for eco-friendly or health-related products.

Yellow: Yellow projects happiness, optimism, and energy. It’s a popular choice for products that aim at children or design that looks to be fun and playful.

Orange: Orange often depicts warmth, enthusiasm, and excitement. It’s a great choice for products with a design that are funny and exciting, such as toys or sports equipment.

Black: Black often reflects sophistication, elegance, and luxury. It can be an effective choice for high-end products or luxury items.

Using Color to Influence Purchasing Decisions

Understanding the psychology of color is just the first step. ECommerce businesses must also know how to use color to their advantage to influence purchasing decisions. Here are some tips for using color in eCommerce product images:

Use color to create contrast: Using contrasting colors can help products stand out from their surroundings and make them more noticeable to consumers.

Match color to product category: Using colors that associate with a product category can help consumers quickly and easily understand what the product is and what it does.

Use color to create mood: Using colors that evoke certain emotions or moods can help create a connection between the product and the consumer.

Test different color combinations: Testing different color combinations can help businesses identify which colors work best for their products and target audience.

Optimize for different devices: Different devices may display colors differently. So it’s important to test product images on different devices to ensure that the colors appear consistent and accurate.


Color plays a crucial role in eCommerce. Understanding the psychology of color can help businesses create more effective product images that capture the attention of consumers. In fact, colors evoke certain emotions and moods, and ultimately, drive sales. By using color strategically, eCommerce businesses can create a more engaging and memorable shopping experience for their customers. This increases the likelihood of making a sale.

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About the Author: Faisal Haneef

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