Published On: July 20, 2023
3.3 min read

Building a successful online store is a multifaceted task, requiring careful planning, strategic execution, and the right tools. BigCommerce, a leading eCommerce platform, offers a comprehensive solution for businesses looking to establish a powerful online presence.

In this ultimate guide, we will delve into the key elements of building a successful online store using BigCommerce. From store setup and design to product management and marketing, we will explore the essential steps and strategies to help you achieve eCommerce success.

Why Choose BigCommerce?

Scalability and Flexibility

Growth-Driven Platform: BigCommerce provides a scalable infrastructure capable of supporting businesses of all sizes.

Flexibility and Customization: With an extensive range of design and customization options, BigCommerce allows you to tailor your online store to your unique brand identity and customer preferences.

Seamless Omnichannel Experience

Multi-Channel Selling: BigCommerce enables you to sell across various channels, including marketplaces and social media platforms, ensuring a cohesive and integrated customer experience.

Integrated Inventory Management: Simplify inventory management by syncing inventory across multiple channels, ensuring accurate stock levels and minimizing overselling.

Setting Up Your BigCommerce Store

Choosing the Right Theme

Mobile-Responsive Design: Opt for a mobile-responsive theme to ensure your store looks great and functions seamlessly across devices.

Customization Options: Consider themes with a high level of customization to align with your brand aesthetics and user experience goals.

Store Configuration and Payment Setup

Domain Registration: Secure a domain name that reflects your brand and is easy for customers to remember.

Payment Gateway Integration: Configure reliable payment gateways to provide a seamless checkout experience and accommodate a variety of payment methods.

Product Management and Catalog Organization

Clear Product Categorization: Organize your product catalog into logical categories and subcategories for easy navigation and improved user experience.

Detailed Product Descriptions: Craft compelling and informative product descriptions that highlight key features and benefits to entice customers.

Optimizing Your BigCommerce Store

Search Engine Optimization (SEO)

Keyword Research: Conduct thorough keyword research to identify relevant terms that resonate with your target audience.

On-Page Optimization: Optimize product titles, descriptions, and meta tags with relevant keywords to improve search engine visibility.

Conversion Rate Optimization (CRO)

Streamlined Checkout Process: Simplify the checkout process to minimize friction and maximize conversions.

Call-to-Action (CTA) Optimization: Use compelling and strategically placed CTAs to guide users towards desired actions, such as adding items to cart or completing a purchase.

Performance Optimization

Page Load Speed: Optimize your store’s performance by optimizing images, leveraging caching techniques, and using a content delivery network (CDN).

Mobile Optimization: Ensure your store is fully optimized for mobile devices, providing a seamless user experience across screens of all sizes.

Marketing Your BigCommerce Store

H3: Content Marketing

Blogging: Create engaging and informative blog content to attract and engage your target audience.

Email Marketing: Build an email list and leverage it to deliver personalized promotions, product updates, and valuable content to your customers.

Social Media Marketing

Platform Selection: Identify the social media platforms most popular with your target audience and establish a strong presence on those channels.

Engaging Content Creation: Develop compelling and shareable content that resonates with your social media followers.

Paid Advertising

Pay-Per-Click (PPC) Advertising: Set up and manage PPC campaigns on platforms like Google Ads to drive targeted traffic to your BigCommerce store.

Retargeting: Implement retargeting campaigns to reach out to potential customers who have previously visited your store but haven’t made a purchase.


Building a successful online store requires a well-executed strategy, attention to detail, and a robust eCommerce platform like BigCommerce. By following the essential steps outlined in this ultimate guide, you can establish a powerful online presence, optimize user experience, and drive eCommerce success. Embrace the power of BigCommerce and unleash your potential in the digital marketplace. Start building your successful online store with BigCommerce today.

Build a thriving online store with Purple Cow’s expert guidance on BigCommerce. Unlock eCommerce success, optimize user experience, and drive sales. From store setup to marketing strategies, we provide the ultimate support for building a successful online store. Leverage the power of BigCommerce with Purple Cow and establish a powerful online presence. Start your eCommerce journey with confidence and achieve remarkable growth. Elevate your online store with Purple Cow and BigCommerce today!

About the Author: Faisal Haneef

In This Blog:


Stay up to date on all that is digital advertising, the latest trends in pay-per-click (ppc) management, and what’s happening in all of our digital endeavors.