Published On: April 20, 2023
Categories: eCommerce Support
3.4 min read

In today’s digital age, eCommerce businesses have become more prevalent, with customers preferring to shop online for their needs. Infact, the convenience and ease of purchasing online have led to a surge in demand for eCommerce businesses to operate smoothly, particularly when it comes to order fulfillment.

However, managing order fulfillment is not a walk in the park, especially for small and medium-sized businesses. It can be a time-consuming and expensive process, which is why outsourcing this function can benefit eCommerce businesses in several ways. In this blog, we will explore the top reasons why outsourcing order fulfillment can be a game-changer for your eCommerce business.

Cost Savings

Outsourcing order fulfillment can significantly reduce your overhead costs. By partnering with a third-party logistics (3PL) provider, you can eliminate the need to invest in expensive warehouse space, equipment, and personnel. Hence, a reliable 3PL provider can leverage their economies of scale to negotiate lower shipping rates, saving you money in the long run.

Additionally, outsourcing order fulfillment eliminates the need to invest in expensive technology and software for managing inventory and order tracking. This means you can allocate these resources towards other areas of your business that require investment.


As your eCommerce business grows, so will your order volume. This can put a strain on your existing order fulfillment process, especially if you’re managing it in-house. In addition, outsourcing allows you to scale your fulfillment operations to meet demand without having to invest in additional resources.

A reliable 3PL provider can help you manage sudden spikes in order volume during the holiday season, for instance. Furthermore, they can also help you optimize your warehouse space and fulfillment processes, ensuring that your operations are as efficient as possible.


Outsourcing order fulfillment means partnering with experts who have years of experience in the industry. Above all, they know the best practices for efficient and accurate order processing and have access to the latest technologies and equipment. By outsourcing, you can leverage their expertise to improve your own fulfillment process and provide a better customer experience.

A good 3PL provider can help you streamline your entire order fulfillment process, from receiving and storing inventory to packing and shipping orders. They can also provide valuable insights into how to improve your order fulfillment process and customer service based on their experience working with other eCommerce businesses.

Improved Customer Service

With a dedicated 3PL partner, you can offer faster shipping times, real-time order tracking, and streamlined returns processing. As a result, customers are more likely to be satisfied, loyal, return for future purchases, and recommend your business to others.

By outsourcing your order fulfillment, you can provide your customers with the best possible shopping experience. You can also focus on other areas of your business, such as marketing and product development, knowing that your order fulfillment is in good hands.

Focus on Core Business

Finally, outsourcing order fulfillment can free up your time and resources to focus on your core business activities. By entrusting your order fulfillment to a reliable 3PL provider, you can focus on product development, marketing, and other strategic initiatives that drive growth and revenue.

By outsourcing order fulfillment, you can dedicate more time and resources to improving your products, optimizing your marketing campaigns, and developing new revenue streams. This can help you stay ahead of the competition and continue growing your business.


Ooutsourcing your order fulfillment can be a game-changer for your eCommerce business. It can help you save costs, scale your operations, improve customer service, and focus on your core business activities. By partnering with a reliable 3PL provider, you can streamline your entire order fulfillment process and offer a better shopping experience for your customers.

If you’re ready to take your eCommerce business to the next level, consider outsourcing your order fulfillment. The benefits are numerous, and the cost savings alone can make it a smart investment for your business. Partnering with the right 3PL provider can help you achieve your goals and drive long-term success for your business.

Are you ready to elevate your ecommerce business? Outsource your order fulfillment with Purple Cow and reap the benefits of cost savings, scalability, expertise, improved customer service, and more. With our reliable 3PL provider services, you can focus on your core business activities and leave the order fulfillment process to the experts. Contact Purple Cow today to learn more.

About the Author: Faisal Haneef

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