eCommerce SEO

Boost sales with our data-driven SEO strategies grounded in

Product Page OptimizationRich Snippets and Schema MarkupAdapting Dynamic Industry TrendsStrategic Internal LinkingRegular Audits

Connect with our eCommerce SEO specialists to scale your business.


We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

Google PPC/CPC Advertising

Lay the foundation for your overall eCommerce SEO with our extensive keyword research. Common sense always prevails when targeting your product specific keywords. Using that in abundance, our team crafts a keyword strategy for your product pages based on relevancy, competition, unique potential, search volume, intent, CPC, difficulty, and many more factors.

Our expertise and AI powered tools give a competitive edge over your competitors with new keywords that rank your business high consistently on SERPS.

Google PPC/CPC Advertising

Getting site visits but not enough conversions? Our eCommerce web analytics put an end to your worries! We analyze and test your eCommerce website’s performance based on several factors. Purple Cow deployed the team of industry experts to study the bounce and exit rates, average order value (AOV), monitor traditional eCommerce metrics on a regular basis, and get the full picture of your online store’s performance.

Additionally, we study the psychographics, user personas, and user behavior analytics (UBAs) and make the right changes that ultimately increase your revenue.

Display Network Campaigns

Squash the hidden barriers of your eCommerce business with Purple Cow’s SEO Strategy and push your competitors to redefine theirs! We prioritize the pages or products that need immediate attention, optimize images, videos, meta titles, and descriptions, communicate your product’s unique selling proposition effectively, focus on reviews, and create a workflow that outwits your competitors. Besides, we simplify your site architecture and enhance the user experience.

Purple Cow believes in uniqueness while building brand value. So, we employ proactive strategies to keep your eCommerce product or business in front of active customers at all times.

Responsive Search Ads(RSAs)

Expand your visibility exponentially and get higher click-through rates (CTR) with responsive search ads. Our content developers at Purple Cow can capture the attention of consumers at a single glance when it comes to the headlines and descriptions of your product. Even though Google’s AI capabilities reduce the effort and time you spend on ads, the onus on providing the right headlines, descriptions, and compelling copy that decides the success of responsive search campaigns is still with you and us.

As the precursors in the world of AI-powered next-gen digital advertising, the team at Purple Cow studies all the aspects of your product or business, provide unique and relevant headlines with accurate keywords, clear CTAs and drives your business on the success path targeting wider demographics and locations.

Dynamic Search Ads (DSAs)

Speed speaks volumes in this era of the digital world. When 40% of customers are impatient to wait for 3 seconds to see your page load, speed does matter for your eCommerce store.

Purple Cow boosts your eCommerce store, page, or website speed beyond your belief. Right from analyzing the drawbacks affecting your eCommerce page speed, we focus on images, videos, web hosting platforms, Content Delivery Networks (CDN), HTML, CSS, Javascript, browser cache, and use tools to spike up your page speed score and thereby maximum conversions.

Display Ads

Grow and dominate your industry with effective link-building for your eCommerce store. Purple Cow optimizes your anchor text, highlighting your quality products, and strategic content, adding HTML sitemaps and rectifying internal linking errors so the search engines to trace your eCommerce pages. Importantly, we also deploy the strategy of mutual benefit with the support of prospective link partners to drive more traffic that can be converted into conversions and sales. Along with that, we help you with additional link exchanges, guest posts, and broken link-building strategies that unlock your eCommerce growth potential.


eCommerce Conversion Rate
converting more means less effort to generate traffic
Average Order Value (AoV)
getting more out of each conversion
Mobile Traffic
delivering better digital customer experience


goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays

digital talk // ECOMMERCE SEO



“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

  • eCommerce SEO refers to optimizing an online store to rank higher in search engine results, attracting more organic traffic, and increasing sales.
  • It is important for businesses because a higher search engine ranking can lead to more visibility, traffic, and potential customers, which can ultimately increase sales and revenue.
  • A well-optimized eCommerce website can also provide a better user experience, which can lead to increased customer satisfaction and loyalty.


There are several steps you can take to optimize your eCommerce site for SEO:

  • Research and use relevant keywords in your product titles and descriptions.
  • Optimize your product images with descriptive, keyword-rich file names and alt tags.
  • Use a clean and organized site structure, with clear and unique URLs for each page.
  • Use headings and subheadings to break up text and highlight important information.
  • Optimize your site for mobile devices.
  • Make sure your site loads quickly.
  • Use internal linking to help search engines understand the context and relevance of your pages.
There are several ways to improve the visibility of your product pages in search results:

  • Use descriptive, keyword-rich titles and descriptions for your products.
  • Optimize your product images with descriptive file names and alt tags.
  • Use internal linking to help search engines understand the context and relevance of your pages.
  • Use social media and other channels to promote your products and drive traffic to your site.

You can use tools such as Google Analytics to track the success of your eCommerce SEO efforts. Some key metrics to pay attention to include organic traffic, conversion rate, and revenue. You can also use tools such as SEMrush or Ahrefs to track your search rankings and identify areas for improvement.

Some common mistakes to avoid with eCommerce SEO include:

  • Using thin or low-quality content on your product pages.
  • Using irrelevant or spammy keywords.
  • Having a slow-loading site.
  • Having a poorly designed or difficult-to-use site.
  • Not optimizing your site for mobile devices.
  • Not tracking your progress and making data-driven decisions.
Optimizing your eCommerce site for local SEO can help you attract customers in your physical location. Here are a few ways to do this:

  • Include your location, phone number, and business hours on your site.
  • Claim your Google My Business listing and make sure it is up to date.
  • Use local keywords in your titles and descriptions, such as the name of your city or region.
  • Encourage customers to leave reviews on your Google My Business listing and other review sites.
  • Use schema markup to highlight your location and other relevant information to search engines.
With the increasing popularity of voice assistants like Amazon’s Alexa and Google Home, it is important to optimize your eCommerce site for voice search. Here are a few ways to do this:

  • Use long-tail keywords and natural language phrases that are more likely to be used in voice searches.
  • Optimize your site for mobile devices, as voice searches are more likely to be made on smartphones.
  • Use structured data markup to provide search engines with more context about your products and services.
  • Use clear and concise language on your site to make it easier for voice assistants to understand and interpret your content.

If you want to attract customers from other countries, it is important to optimize your eCommerce site for international audiences. Here are a few ways to do this:

  • Translate your site into the languages of your target markets.
  • Use country-specific top-level domains (e.g., .fr for France) or subdomains (e.g., to indicate the geographical location of your site.
  • Use local currency and payment options to make it easier for international customers to make purchases.
  • Use local keywords and language in your titles and descriptions.
  • Make sure your site loads quickly and is optimized for mobile devices, as these are important factors in many international markets.
Featured snippets and other search result features can help your eCommerce site stand out in the search results and attract more traffic. Here are a few ways to optimize your site for these features:

  • Use clear and concise headings and subheadings to summarize the content of your pages.
  • Use lists and tables to organize your content in a way that is easy for search engines to understand and display.
  • Use structured data markup to provide search engines with more context about your products and services.
  • Monitor the search results for your target keywords and analyze the content of the pages that are currently ranking in the featured snippets to get an idea of what types of content tend to be chosen.

Image search can be an important source of traffic for eCommerce sites, especially those that rely on product images to drive sales. Here are a few ways to optimize your site for image search:

  • Use descriptive, keyword-rich file names for your product images.
  • Use alt tags to describe the content of your images and provide context for search engines.
  • Use high-quality images that are properly sized and optimized for the web.
  • Use structured data markup to provide search engines with more context about your images and products.