Google Ads Management Services

Since 2014, we’ve been a paid search marketing agency focused on Google Ads management – boosting paid search conversions by more than 485%


We’re In Business

10+ years

In-House Expertise

80+ Ninjas

Ads Spend Managed


Revenue Generated


Google PPC/CPC Advertising

Get immediate results with quick and quality traffic by appearing your products or services instantly on the top of the Search Engine Results Page (SERP) with Google PPC/CPC Advertising services. Backed by extensive competitive analysis, effective channel targeting, data-driven campaign monitoring and quality PPC testing, our strategic and powerful PPC campaigns help your business generate revenue with granular control on the budget spend.

Aligning your website landing pages with your ads, we provide enticing CTAs that don’t miss a click. Our team at PCIS are experts in keeping your business or website in the good senses of google. Prioritizing the search intent, we deploy a relevant keyword strategy and optimize landing page user experience for high ad rank decreasing the CPC.

PCIS Google PPC/CPC Advertising services keep your ultimate business goals on fast-track with Google Ads best practices!

Google PPC/CPC Advertising

Studies show that more than 50% clicks go to the top three Google search results and you should be there to make a handsome profit. Whether you are looking for leads, web traffic or sales, our successful Google search campaign services get the desired results for your business without breaking the bank. We help your product or service to appear at the top of Google searches with text ads when the customers are actively looking to buy things online. At PCIS, our team has expertise, knowledge and tools to pick the right keywords for your campaigns to show up on google search sites (Google Play, the Shopping tab, Google Images, Google Maps, and the Maps app) and also on google search partners, various websites and apps.

We do all the ground work and develop a search network campaign plan that works for your business improving the ROI & CTR .

Display Network Campaigns

Target your potential customers and re-engage those who visited your site with captivating ads on the Google Display Network. Our Google advertising strategies help to place your product right before the people who could be your potential customers. We help you take the advantage of what the google display network offers – automated targeting, bidding, and creatives to drive more conversions across YouTube, Gmail, and countless websites and apps with appealing images, headlines, logos, videos, and descriptions.

We deploy all the bid strategies supported by Google Ads to get more impressions and clicks that ultimately deliver more conversions with optimum return on ad spend (ROAS). Our team is having valuable years of experience to set the strategy that best works for you.

Responsive Search Ads(RSAs)

Expand your visibility exponentially and get higher click-through rates (CTR) with responsive search ads. Our content developers at PCIS can capture the attention of consumers at a single glance when it comes to the headlines and descriptions of your product. Even though Google’s AI capabilities reduce the effort and time you spend on ads, the onus on providing the right headlines, descriptions, and compelling copy that decides the success of responsive search campaigns is still with you and us.

As the precursors in the world of AI-powered next-gen digital advertising, the team at PCIS studies all the aspects of your product or business, provide unique and relevant headlines with accurate keywords, clear CTAs and drives your business on the success path targeting wider demographics and locations.

Dynamic Search Ads (DSAs)

Optimize the content on your website and landing pages to create more opportunities for your business with Dynamic Search Ads (DSAs). Even though Google generates DSAs automatically, you can still have control by optimizing the content. Our experts review your webpage content, sort out the mistakes and fill the gaps to let Google present the most relevant product, service, or offer of you based on the user’s search query.

Expanding the description field to communicate your brand message more clearly, we experiment with Re-marketing Lists for Search Ads (RLSAs), optimize negative keyword lists, and implement Target CPA, Target ROAS, or Enhanced CPC automated bidding strategies. Above all, PCIS Dynamic Search Ads services provide you with great ad copies driven by human insight with pertinent headlines to increase website traffic, brand awareness, reach, and sales.

Display Ads

Google Display Ads empower your business to target potential customers when they read an article, blog, watch a video or actively browsing online. However, you should come up with a captivating copy to make it work for your business. PCIS Google Display Advertising services leverage you with captivating visual ads that attract every eyeball to drive more sales and leads. Whether it is a responsive display ad, Gmail ad or an uploaded image ad, our creative minds provide stellar imagery, logos, videos, headlines and descriptions that let Google generate only the finest version of the combination.

Our display advertising strategies harness you the power to win big. Analyzing top performing keywords, smart bid strategies, conversion tracking, narrow targeting along with Similar segments, Custom segments, and In-Market segments including retargeting, we let you reach millions of customers to achieve your business goals.

App Promotion Ads

Push app installs, and encourage in-app actions among your specific target audience with App Promotion Ads on Google’s vast network (Google Play, YouTube, Discover on Google Search, and the Google Display Network). The only thing you have to do is to decide on your marketing goals and our experts at PCIS take it forward for you to meet your objectives. Targeting exact locations and different areas, we help you run App campaigns properly and precisely through App install campaigns, App engagement campaigns, and App pre-registration campaigns.

Our creative assets (text, image, video, and HTML5) optimization brings value, identity, and better reach for your apps with effective CPI(cost-per-install), CPA (cost-per-action), and CPpre (cost-per-pre-registration).

Video Ads

Create compelling video ads and attract the customers that matter to your business when they explore YouTube, websites and apps across Google video partners on desktops, mobiles, TV screens and tabs. We convey your brand message effectively through the engaging video ads with sweet, short and personalized experiences being true to your brand voice. Our effective video ads strategies include bid adjustments, target expansion, and relaxation of campaign level restrictions deliver higher view rate at lower CPV.

Precise targeting is our strength when it comes to penetrating your brand to different segments. Our unique and out of the box audience targeting and content targeting methods help you effortlessly reach the new prospects. PCIS Video Ads services spike your sales with wider reach, more engagement and higher conversions.

We trim videos and tell a crisp story of your brand in 6-seconds to create bumper ads and boost instant sales across google.

Shopping Ads

If you are running an eCommerce store, make use of the eye-catchy image and text rich ads to appear right at the top of the google search engine. With result-oriented experimental approach, our Google Shopping Ads services use the most advanced tactics to get you quality leads. Whether it is product shopping ads or local inventory ads, our expertise makes a difference in getting you lots of revenue.

An effective ad copy is always the key to invoke emotional response for a purchase. With minor changes, our team optimizes the product feed to help you get higher return on ad spend with increased sales.

Local Search Ads

Build local trust for your business, receive more calls, and more store traffic with Google’s Local Search Ads. It can be overwhelming for most of the local brick-and-mortar or online business owners to handle everything by themselves. PCIS Local Search Ads services support such businesses with precise and specified campaigns powered by single keyword Ad Group (SKAG) based structure, refined keyword ad groups, and match types.

We help you refine your targeting based on the radius, vertical, population density, and existence of competitors to come up on google search and google maps.

Call Only Ads

Connect with your most prospectus customers in the fastest way through Google’s Call-Only Ads and generate quality leads and higher conversions. Your call-only campaign should convince someone to call and that is the key to getting business. We at PCIS utilize all the options provided by Google effectively for the searchers to find value in your brand and make that call for an order or a service.

With compelling ad text, location targeting, call-centric keywords, call tracking metrics, retargeting and a big adjustment strategy, PCIS helps you to get the full-funnel benefit for your business from call-only ads.

Smart Ad Strategies

Get the edge over your competitors winning more valuable calls and clicks with Google Smart Ad Strategies. Decide on your marketing objectives and we achieve them for you driving you the traffic, sales, and leads for your business. If you don’t have a smart advertising strategy, it is more unlikely to get a better return on investment (ROI). Our team at PCIS helps you reap the full potential of smart ad strategies to work your way up without unnecessary expenditure.

We analyze countless reports, search phrases, and metrics, provide effective call-tracking methods, and schedule your ads that match the peak business hours to bring in more sales.

Increased Conversion Rates
with one conversion rate optimization strategy
Increased Conversion Rates
with one conversion rate optimization strategy
Increased Conversion Rates
with one conversion rate optimization strategy
goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays
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FAQs // Frequently Asked Questions

What’s special about what we do at Purple Cow is we don’t place people in buckets. We sell business solutions, not a cookie cutter one-size-fits-all strategy. Our prices are tailored to each account we work with.

A little of both. Although a dedicated Amazon Account Manager will be assigned to manage your account, we have teams of advertisers, catalog specialists, designers, copywriters, amongst others to help support the growth of your account.

It’s simple. We work with you to set a budget and other necessary parameters (such as priority listings, holes in your current processes, etc.), then we take care of the rest. We analyze your listings, your account, and your ad campaigns, and decide where to spend the budget to do the most good. We bring strategies to you for approval before moving forward, but execute completely autonomously, giving you the freedom to divert your attention to the other responsibilities you’ve been struggling to juggle. Our team is focused on one thing – your brand’s growth on amzon.

Managing an Amazon account requires significant time, considerable skill and expertise, and a non-trivial amount of resources.

Account management means having an Expert as a partner: guiding your efforts, steering your campaigns away from pitfalls, and helping you use industry-leading tactics on and off the platform in order to make the most of Amazon Marketplace.

We offer our account management services to a wide range of businesses in a variety of industries, all of whom sell $500,000 or more on all channels per year as a business or have outside funding to pay for ads and other necessary expenses.