In the 20th century, e-marketing can no longer be considered “new trends.” Thanks to a plethora of electronic platforms across the internet, trading has been made a lot easier. Most sellers are now joining the e-commerce market bandwagon, whether it’s to market their own products or engage in practices such as drop shipping, there’s a wide variety of profitable platforms that can help anyone achieve their marketing goals without needing to create their own website or online store. Examples of these online marketing platforms including but not limited to eBay, Etsy, Rover to mention but a few. The most commonly used of these platforms is “Amazon” which is the highest internet retailer after Alibaba. Amazon started out as an online bookstore but has diversified over the years making it one of the topmost markets dominating the internet.
As an internet entrepreneur with products to sell, Amazon provides lots of features which ensure an improved, hassle-free online marketing experience. Not only does it give you access to millions of buyers, it also gives your small/medium business the exposure it requires to thrive easily. These features are offered by Amazon’s “third party selling.” When you make use of Amazon “seller central” dashboard, you can manage your business without having to create your own online store. All you need to do is add your products into Amazon’s system and they’ll be visible to the over 100 million potential customers who visit Amazon daily. Even though no one at the initial stages might not be overly interested in your products, it’s really an exceptional way to start, especially for small businesses. Moreover, Amazon being the trusted brand that it is, will probably save you the hassle of going all out to convince potential buyers to buy your products, many thanks to the security systems which have been put in place to prevent “incidents” in its marketplace.
Becoming an Amazon seller and a profitable one at that, doesn’t require that you break a leg, however, there are guidelines which may make the ride a lot smoother for you. Here are a few things you need to consider first;
First, in order to be a third party seller, you’d have to sign up as an Amazon “seller.” Listing all your products under any of the twenty categories, some of which include; toys & games, fashion jewelry, electronics, books, beauty, clothing and accessories, grocery & grocery food and other categories that cover just about anything. This attracts a fee which you have to pay for selling on the Amazon website and other charges for Amazon personnel handling of your products. If you wish to sell in a simpler and stress-free manner, you can become an Amazon FBA” fulfillment by Amazon” seller.
This way, Amazon does the majority of the work by handling both shipping and delivery of your products when necessary and also taking care of exchanges, refunds, and returns. You can also send your products to an Amazon warehouse so you can mitigate the extra costs that come with inventory storage. This basically provides you with the opportunity to focus more on marketing your product, which is essential if you’re aiming to make lots of profit.
To make the most of your online marketing strategy you need to have a personal blog or website that sends traffic to your Amazon listing to ensure more people order and buy your products. You can set up and maintain this traffic using SEO (search engine optimization) which projects your leads as top results in search engine results. You can also make use of Facebook or other paid advertising campaigns(Affiliate Marketing) to drive in more traffic but you have to be selective of the products you promote, keeping in mind that not every product will make it to the top of the cart list, so you don’t waste your time trying to sell a product nobody wants, know when to cut your losses and move on.
Ensuring that your listing title and full product descriptions are accurate would go a long way towards ensuring that you have the money in your bag at the end of the day. Also remember that your customers pretty much make or mar you, as a result, it is advised that you keep it real with your buyers and avoid bad reviews. To be honest, nothing kills your sales like bad reviews! Another thing noteworthy is to ensure that you clearly state what you’re selling and include things like model numbers, quantity and any keywords you think might be necessary. This makes it easier for buyers to find your product when they use the Amazon search tool.
For your sales to thrive, you need to be able to evolve with the market trends as well, be competitive, check to see what other people selling the same products are doing and the type of marketing strategy they’re using, then improve on it, this works wonders especially if you’re a new seller. Know how to choose marketable products and price your products appropriately, because no one will buy your products if they feel it’s overpriced.
Lastly, as is with most online ventures, growth is directly proportional to diversity. To be more profitable you may need to diversify in the long run, it’s good to start with one item at first but after a while, you can find out what’s selling and use your already existing Amazon seller page to sell more items and increase your visits to the bank.