Process Improvement

Stay competitive and agile with

Workflow AnalysisTechnology IntegrationData AnalysisCross-Channel IntegrationPerformance Monitoring

We enhance efficiency, reduce costs, and improve overall performance.

corporate-meeting-8

We’re In Business

10+ years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45M+

Revenue Generated

$3.73B+

THE SECRET INGREDIENT // OUR TAILORED MANAGED SERVICES!
Google PPC/CPC Advertising

Website Design & Development

Create a digital storefront that stands out and makes a strong statement about your brand. Our teams with a creative eye craft a website that is visually appealing as well as user-friendly, elevating user experience and driving conversions.

Google PPC/CPC Advertising

Payment Processing Optimization

Leave checkout hassles behind and switch to transactions that are easy to complete with our payment processing optimization solutions. Our solutions are designed to make payments quick, simple, and secure so you can focus on growing your business.

Display Network Campaigns
Inventory Management & Tracking

Let your business run smoothly with Purple Cow’s Inventory Management and Tracking solutions. We help you achieve complete control on your inventory levels with demand forecasting, stock auditing, real-time tracking and reporting, allowing you to make informed decisions and stay ahead of the game.

Responsive Search Ads(RSAs)
Customer Service & Support

Win the customers with prompt and clear support that exceeds their expectations. Purple Cow’s customer support provides a personalized experience, building brand loyalty and keeping your customers coming back for more.

Dynamic Search Ads (DSAs)
Marketing Automation & Personalization

See exciting results with Purple Cow’s next level of marketing automation and personalization services. From personalized email campaigns to targeted social media ads, our team helps your brand is visible and active across the web engaging your target audience and drive conversions like never before.

Display Ads
Mobile Optimization & App Development

Keep optimizing your eCommerce app and website to stay ahead of the curve. With fast loading times, intuitive navigation, and a focus on user experience, we provide up-to date Mobile Optimization and App Development solutions by staying in compliance with the best practices.

WE DELIVER SUCCESS //  WHAT WILL YOUR SUCCESS LOOK LIKE?

135%↑
eCommerce Conversion Rate
converting more means less effort to generate traffic
48.17%↑
Average Order Value (AoV)
getting more out of each conversion
150%↑
Mobile Traffic
delivering better digital customer experience

THE BUZZ // OUR CLIENTS LOVE US!

ProAudioStar
goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays
demdaco
william_henry
natural_area_rugs
sunfood
paul_michael_company
woodbury_outfitters
montana_silversmiths
lone_star_distribution
roma_boots
esp_sales
anuschka
hat_club
sae_parts
dove_electronics
everflow_supplies
everflow_supplies

WHY US? // OUR SUCCESS STORIES

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results.

View all success stories
OrpazDefense_v1

Digital Customer Experience Defined for a New York based start-up

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

ProAudioStar – modernizing 13 year old eCommerce system

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

StokesKitchen_v1

Retail Store Development Integration

360 eCommerce Solutions, eCommerce Turn-Key Solutions, Magento

digital talk // process improvement

Explore our blogs for insights on streamlined processes and continuous improvement.

Store Monitoring and Security

Posted on Nov 21, 2023

eCommerce Data Security: Safeguarding Customer Trust

In the ever-evolving world of eCommerce, data security is paramount.

Shopify eCommerce Solutions

Posted on Nov 21, 2023

Shopify Themes and Design Tips for Stunning Online Stores

In the ever-evolving world of eCommerce, the way your online store looks and functions can make or break your success.

Shopify eCommerce Solutions

Posted on Nov 20, 2023

Shopify Payment Solutions: Making Transactions Simple and Secure

Welcome, savvy entrepreneurs! In the vast landscape of eCommerce, ensuring your payment solutions are top-notch is crucial.

eCommerce Phone Support

Posted on Nov 20, 2023

The Benefits of Outsourcing Phone Support for Your eCommerce Business

In the fast-paced world of eCommerce, providing top-notch customer support is crucial for success.

eCommerce Chat Support

Posted on Nov 19, 2023

Round-the-Clock Assistance: 24/7 eCommerce Chat Support Benefits

In the digital era, where eCommerce has become the norm, customers expect swift and efficient support whenever they interact with an online store. With the rapid growth of eCommerce, the demand for customer assistance has risen significantly.

BigCommerce Solutions

Posted on Nov 19, 2023

Mastering Efficiency: Streamline Your Operations with BigCommerce Inventory Solutions

In the ever-evolving world of eCommerce, operational efficiency can be the key to success. One area where efficiency can make a world of difference is inventory management.

eCommerce Support

Posted on Nov 18, 2023

eCommerce Support 101: Essential Tips for Online Retailers

Welcome to the world of e-commerce, where the potential for growth and success is vast, but the challenges can be just as significant.

eCommerce Phone Support

Posted on Nov 18, 2023

Optimizing eCommerce Phone Support for Mobile Shoppers

In the age of smartphones, eCommerce has become a mobile-driven landscape. Shoppers are increasingly making purchases and seeking support through their mobile devices.

Digital Marketing

Posted on Nov 13, 2023

Digital Marketing Strategies for eCommerce Domination

The world of eCommerce is a dynamic landscape where businesses have an incredible opportunity to reach and engage with a vast online audience.

eCommerce Chat Support

Posted on Nov 13, 2023

Chatbots and Beyond: The Evolution of eCommerce Chat Support

In the ever-evolving landscape of eCommerce, customer support is a critical aspect of a successful online business. Providing fast and effective assistance to customers is not just a requirement; it's a competitive advantage.

WHAT THEY SAY’IN? // CLIENT TESTIMONIALS

“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

What is digital advertising and why is it important?

Digital advertising for eCommerce is important because it allows businesses to reach a wider audience and drive targeted traffic to their online store. It can help to increase brand awareness, drive sales, and improve customer loyalty. Overall, digital advertising for eCommerce can be a valuable tool for businesses looking to reach new customers and grow their online sales.

There are several steps you can take to optimize your eCommerce site for SEO:

  • Research and use relevant keywords in your product titles and descriptions.
  • Optimize your product images with descriptive, keyword-rich file names and alt tags.
  • Use a clean and organized site structure, with clear and unique URLs for each page.
  • Use headings and subheadings to break up text and highlight important information.
  • Optimize your site for mobile devices.
  • Make sure your site loads quickly.
  • Use internal linking to help search engines understand the context and relevance of your pages.

There are several ways to improve the visibility of your product pages in search results:

  • Use descriptive, keyword-rich titles and descriptions for your products.
  • Optimize your product images with descriptive file names and alt tags.
  • Use internal linking to help search engines understand the context and relevance of your pages.
  • Use social media and other channels to promote your products and drive traffic to your site.

You can use tools such as Google Analytics to track the success of your eCommerce SEO efforts. Some key metrics to pay attention to include organic traffic, conversion rate, and revenue. You can also use tools such as SEMrush or Ahrefs to track your search rankings and identify areas for improvement.

Some common mistakes to avoid with eCommerce SEO include:

  • Using thin or low-quality content on your product pages.
  • Using irrelevant or spammy keywords.
  • Having a slow-loading site.
  • Having a poorly designed or difficult-to-use site.
  • Not optimizing your site for mobile devices.
  • Not tracking your progress and making data-driven decisions.

Optimizing your eCommerce site for local SEO can help you attract customers in your physical location. Here are a few ways to do this:

  • Include your location, phone number, and business hours on your site.
  • Claim your Google My Business listing and make sure it is up to date.
  • Use local keywords in your titles and descriptions, such as the name of your city or region.
  • Encourage customers to leave reviews on your Google My Business listing and other review sites.
  • Use schema markup to highlight your location and other relevant information to search engines.

With the increasing popularity of voice assistants like Amazon’s Alexa and Google Home, it is important to optimize your eCommerce site for voice search. Here are a few ways to do this:

  • Use long-tail keywords and natural language phrases that are more likely to be used in voice searches.
  • Optimize your site for mobile devices, as voice searches are more likely to be made on smartphones.
  • Use structured data markup to provide search engines with more context about your products and services.
  • Use clear and concise language on your site to make it easier for voice assistants to understand and interpret your content.

If you want to attract customers from other countries, it is important to optimize your eCommerce site for international audiences. Here are a few ways to do this:

  • Translate your site into the languages of your target markets.
  • Use country-specific top-level domains (e.g., .fr for France) or subdomains (e.g., fr.example.com) to indicate the geographical location of your site.
  • Use local currency and payment options to make it easier for international customers to make purchases.
  • Use local keywords and language in your titles and descriptions.
  • Make sure your site loads quickly and is optimized for mobile devices, as these are important factors in many international markets.

Featured snippets and other search result features can help your eCommerce site stand out in the search results and attract more traffic. Here are a few ways to optimize your site for these features:

  • Use clear and concise headings and subheadings to summarize the content of your pages.
  • Use lists and tables to organize your content in a way that is easy for search engines to understand and display.
  • Use structured data markup to provide search engines with more context about your products and services.
  • Monitor the search results for your target keywords and analyze the content of the pages that are currently ranking in the featured snippets to get an idea of what types of content tend to be chosen.

Image search can be an important source of traffic for eCommerce sites, especially those that rely on product images to drive sales. Here are a few ways to optimize your site for image search:

  • Use descriptive, keyword-rich file names for your product images.
  • Use alt tags to describe the content of your images and provide context for search engines.
  • Use high-quality images that are properly sized and optimized for the web.
  • Use structured data markup to provide search engines with more context about your images and products.