10 Major Google Ads Updates for 2023 You Should Know

Privacy Changes

Privacy has been a hot topic in recent years, and Google Ads is no exception. In 2023, Google is making some significant changes to its privacy policies. This will affect how advertisers collect and use data. One of the most notable changes is the removal of third-party cookies. This change will make it more difficult for advertisers to track users across the web. Advertisers will need to rely on first-party data and alternative tracking methods, such as browser fingerprinting, to continue to reach their target audience.

Automated Bidding

Google Ads is using Machine learning to improve its bidding strategies for several years. Automated bidding is set to become even more prevalent in 2023. Advertisers can choose from a range of bidding strategies, including Target CPA (cost per acquisition), Target ROAS (return on ad spend), and Maximize conversions, all of which will use machine learning to optimize bids in real-time.

Smart Campaigns

Introduced by Google Ads in 2018, Smart Campaigns are set to become even more popular in 2023. Smart Campaigns are quick and easy to set up, using machine learning to automatically create ads and target the right audience. They’re a great option for small businesses or those new to Google Ads.

Video Ads

Video ads have been a popular format on Google Ads for several years. But in 2023, we will see more of these ads. Video ads are effective at grabbing the attention of users and conveying a message in a short amount of time. These Ads appear more than ever now on various platforms including YouTube, Google Search, and the Google Display Network.

Local Campaigns

Local campaigns are another recent feature of Google Ads. They’re set to become even more important in 2023. Local campaigns help businesses drive foot traffic to their physical locations by showing ads to users who are nearby. They’re a great option for businesses that have a physical storefront or rely on local customers.

Dynamic Ads

Dynamic Ads use machine learning to create ads in real time based on a user’s search query. In 2023, more advertisers use Dynamic Ads to create personalized and relevant ads for their target audience on a range of platforms, including Google Search and the Google Display Network.

Responsive Search Ads

Responsive Search Ads gain more prominence in 2023. Using the machine language, one can create these ads as per the user’s search query. Accordingly, advertisers can enter multiple headlines and descriptions, and Google Ads will test different combinations to find the best-performing ad.

Ad Customizers

Ad Customizers are another feature to become even more important in 2023. They allow advertisers to create ads that are dynamically customized to the user’s search query. For example, an advertiser can create an ad that shows the current temperature in a user’s location.

Local Service Ads

Local Service Ads are a relatively new feature on Google Ads, and they can become even more important in 2023. Hence, this allows businesses to promote their services more precisely to local customers.

Google Analytics 4

Google Analytics 4 will be the new default for all Google Analytics properties in 2023, providing businesses with more powerful insights into their website traffic and user behavior.

To outperform your competition in 2023, it’s crucial to familiarize yourself with the latest updates to Google Ads. Our Google Ads eCommerce Services can guide you in adopting these updates without incurring unnecessary costs so that you can effectively improve your advertising strategy and gain a competitive edge.

FAQs

What are the privacy changes in Google Ads in 2023?

Google is making significant changes to its privacy policies, including the removal of third-party cookies. This will impact how advertisers collect and use data, requiring them to rely on first-party data and alternative tracking methods.

How will automated bidding impact Google Ads?

Automated bidding, powered by machine learning, will be more prevalent in 2023. Advertisers can choose from various bidding strategies that optimize bids in real-time, such as Target CPA, Target ROAS, and Maximize conversions.

What are Smart Campaigns, and why are they important?

Smart Campaigns, introduced in 2018, will become more popular. They utilize machine learning to create ads and target the right audience automatically, making them a convenient option for small businesses or newcomers to Google Ads.

What is the significance of video ads in 2023?

Video ads will be more prominent, appearing on platforms like YouTube, Google Search, and the Google Display Network. They are effective in capturing users’ attention and conveying messages quickly.

How do local campaigns help businesses?

Local campaigns are crucial for businesses aiming to drive foot traffic to physical locations. They show ads to users near the business, making them ideal for companies with physical storefronts or local customer bases.

What are dynamic ads, and why are they gaining popularity?

Dynamic ads use machine learning to create personalized and relevant ads based on a user’s search query. Advertisers are increasingly using them in 2023 to reach their target audience effectively.

What are responsive search ads, and why are they significant?

Responsive search ads, powered by machine learning, allow advertisers to enter multiple headlines and descriptions. Google Ads tests different combinations to find the best-performing ad for a user’s search query.

How do ad customizers enhance ad personalization?

Ad customizers enable advertisers to create dynamically customized ads based on a user’s search query. For example, they can show the current temperature in the user’s location, making ads more relevant and engaging.

What are local service ads, and why are they important?

Local service ads are a relatively new feature on Google Ads, becoming more important in 2023. They help businesses promote their services specifically to local customers, increasing visibility and targeting.

What is Google Analytics 4, and why should businesses use it?

Google Analytics 4 will be the default for all Google Analytics properties in 2023. It provides businesses with more powerful insights into website traffic and user behavior, helping them make data-driven decisions.

How can Google Ads eCommerce Services help businesses adapt to these updates?

Google Ads eCommerce Services can guide businesses in adopting the latest updates without incurring unnecessary costs. They help improve advertising strategies and gain a competitive edge in 2023.