Maintaining brand integrity is crucial in today's highly competitive eCommerce landscape, and enforcing Minimum Advertised Price (MAP) policies is an effective way to achieve this. However, enforcing these policies can be challenging, especially when retailers engage in price undercutting.

Minimum Advertised Price (MAP) policy is an agreement between manufacturers and retailers to maintain a certain price point for a product. MAP violations happen when a retailer advertises the product at a lower price than the agreed-upon MAP price.