eCommerce Link Building Strategies for 2023 and Beyond

In this blog post, we’ll take a look at some effective eCommerce link building strategies that can help businesses succeed in 2023 and beyond.

Focus on building high-quality links

When it comes to link building, quality is more important than quantity. Rather than focusing on building as many links as possible, businesses should prioritize building high-quality links from reputable sources. This means seeking out relevant websites and influencers in their niche and working to build relationships with them.

One effective way to build high-quality links is to create valuable, informative content that other websites and influencers will want to link to. By creating content that provides value to their target audience, businesses can attract backlinks from reputable sources and improve their search engine rankings.

Leverage social media

Social media platforms can be powerful tools for building links and increasing online visibility. Businesses should create and maintain active social media accounts on relevant platforms such as Facebook, Twitter, Instagram, and LinkedIn. By sharing valuable content, engaging with followers, and networking with other businesses and influencers in their niche, businesses can attract backlinks and improve their search engine rankings.

In addition, businesses can use social media platforms to promote their content and drive traffic to their site. By sharing links to their content on social media, businesses can reach a wider audience and increase the likelihood of attracting backlinks.

Participate in online communities and forums

Participating in online communities and forums can be an effective way to build links and increase online visibility. By joining relevant communities and forums in their niche, businesses can network with other professionals, share valuable insights and information, and attract backlinks to their site.

When participating in online communities and forums, businesses should aim to provide value to the community rather than simply promoting their own products or services. By offering helpful advice, sharing relevant information, and engaging in discussions, businesses can build relationships with other members of the community and attract backlinks to their site.

Use infographics and other visual content

Infographics and other visual content can be powerful tools for building links and improving search engine rankings. By creating informative, visually appealing content, businesses can attract backlinks from other websites and increase their online visibility.

One effective strategy is to create an infographic that highlights key statistics or trends in their niche. By sharing the infographic on social media and other relevant platforms, businesses can attract backlinks and improve their search engine rankings.

Guest blogging

Guest blogging is a tried and true strategy for building links and increasing online visibility. By contributing valuable, informative content to other websites in their niche, businesses can attract backlinks to their site and improve their search engine rankings.

When guest blogging, businesses should aim to provide valuable insights and information that their target audience will find helpful. By focusing on providing value to the host site’s audience rather than simply promoting their own products or services, businesses can build relationships with other professionals in their niche and attract backlinks to their site.

Conclusion

Link building is a crucial aspect of eCommerce SEO that can help businesses increase their online visibility, attract targeted traffic, and ultimately, boost their sales and revenue. By focusing on building high-quality links, leveraging social media, participating in online communities and forums, using infographics and other visual content, and guest blogging, businesses can succeed in link building in 2023 and beyond.

Looking to boost your eCommerce site’s visibility and rankings? Purple Cow‘s digital marketing services provide expert link building strategies can help you achieve just that. Our team of skilled professionals will work with you to create a customized link building plan that drives targeted traffic to your site, improves your search engine rankings, and ultimately increases your sales and revenue. Get in touch with us today to take your eCommerce business to the next level.