Published On: May 17, 2023
Categories: eCommerce Support
3.6 min read

In today's highly competitive market, businesses need to constantly come up with innovative ways to stay ahead of the competition. This is where go-to-market tactics come in - these are the strategies that businesses use to bring their products or services to market.

The traditional approach to go-to-market tactics involves identifying a target market, creating a product or service that meets the needs of that market, and then promoting it through advertising, public relations, and other marketing efforts. While this approach can be effective, it is no longer enough to simply rely on these traditional methods.

To truly outsmart the competition, businesses need to think outside the box and come up with innovative go-to-market tactics that set them apart. In this blog post, we’ll explore some of the most effective strategies for doing just that.

Leverage Social Media Influencers

Social media has revolutionized the way that businesses market their products and services. One of the most effective ways to leverage social media is by working with influencers – individuals with large followings on platforms like Instagram, TikTok, and YouTube.

By partnering with an influencer, businesses can reach a large audience who may show interest in your products or services. This can be especially effective for businesses in niche markets or those with a highly specific target audience.

Create a Branded Community

Another innovative go-to-market tactic is to create a branded community around your products or services. This is possible by using a variety of channels, including social media groups, forums, and email newsletters.

By creating a community, businesses can build a loyal following of customers and advocates who are invested in their brand. This can help to increase brand awareness, drive sales, and generate valuable feedback and insights.

Embrace User-Generated Content

User-generated content (UGC) is any content created by users or customers of a business, such as reviews, photos, or videos. By embracing UGC, businesses can tap into the power of social proof – the idea that people are more likely to trust and buy from a business that others have had positive experiences with.

To leverage UGC, businesses can encourage customers to share their experiences with their products or services on social media or other platforms. This can be done through contests, giveaways, or simply by asking customers to share their stories.

Offer Free Trials or Samples

Offering free trials or samples of products or services is a tried-and-true go-to-market tactic, but it can still be highly effective. By giving customers a chance to try before they buy, businesses can build trust and generate interest in their offerings.

This tactic can be especially effective for businesses with complex or expensive products or services that customers may be hesitant to invest in without trying first.

Use Guerrilla Marketing Tactics

Guerrilla marketing is a term that describes unconventional and often low-cost marketing tactics. These tactics are designed to generate buzz and attention. Examples of guerrilla marketing tactics include stunts, viral videos, and guerrilla-style street art.

While guerrilla marketing may not be appropriate for all businesses, it can be a highly effective way to get noticed and generate interest in a product or service.

Focus on Customer Experience

Finally, one of the most effective go-to-market tactics is to focus on delivering a superior customer experience. This is possible through a variety of channels, including personalized marketing messages, exceptional customer service, and a seamless buying experience.

By focusing on the customer experience, businesses can build trust, generate repeat business, and generate positive word-of-mouth buzz.


In conclusion, there are many innovative go-to-market tactics that businesses can use to outsmart their competition. Whether it’s leveraging social media influencers, creating a branded community, embracing user-generated content, offering free trials or samples, using guerrilla marketing tactics, or focusing on customer experience, the key is to think outside the box and come up with creative strategies that set your business apart.

Remember, the traditional approach to go-to-market tactics may no longer be enough to stand out in today’s crowded market. By implementing some of these innovative strategies, you can gain a competitive edge and achieve success in your industry. So, take the time to evaluate your current approach. Besides, consider how you can incorporate some of these tactics into your marketing strategy. With the right approach, you can achieve the success you desire and outsmart your competition.

Purple Cow’s go-to marketing service sets your business apart from the competition. With innovative go-to-market tactics like leveraging social media influencers, creating a branded community, and embracing user-generated content, Purple Cow helps you achieve success in your industry. Stand out from the crowd and gain a competitive edge with Purple Cow.

About the Author: Faisal Haneef

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